5 weeks ago
Senior Digital Content & Growth Marketing Manager
Noctrix Health, Inc.
Pleasanton, CA (Hybrid)Full time$130K/yr – $150K/yr
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Senior Digital Content & Growth Marketing Manager
Pleasanton, CA (Hybrid)
$130K/yr – $150K/yrSenior Level5+ years expFull time
Posted 5 weeks ago
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Job Summary
Own digital growth engine across platforms, balancing platform management, content strategy, and cross-functional alignment to drive awareness and qualified leads.
- Digital Platforms: Own websites, digital ads, and social channels to unify brand storytelling and lead flow.
- Growth Campaigns: Plan, test, and optimize multi-channel programs across paid, organic, referrals, and email.
- Cross-Functional Collaboration: Align with product, sales, agencies, and leadership to shape digital presence and ROI.
Job Description
Responsibilities
- Digital Strategy & Platform Management: Own all digital platforms including websites, digital ads, and social media channels
- Digital Strategy & Platform Management: Lead the implementation of digital content strategy, ensuring cohesive brand storytelling across all platforms
- Digital Strategy & Platform Management: Oversee digital campaign development, execution, and optimization to drive brand awareness and lead generation
- Growth Initiatives: Identify and evaluate new marketing opportunities and emerging digital channels to drive audience growth and conversion
- Growth Initiatives: Develop and execute growth strategies that accelerate brand visibility, engagement, and lead generation
- Growth Initiatives: Plan, test, and optimize multi-channel growth campaigns (paid, organic, referral, email, and partnerships)
- Growth Initiatives: Partner with integrated marketing and sales teams to ensure alignment across the full lead journey—from awareness to conversion
- Growth Initiatives: Utilize analytics and insights to refine targeting, messaging, and spend for maximum ROI
- Growth Initiatives: Continuously assess and implement tools, technologies, and partnerships to enhance digital marketing performance
- Partnership & Collaboration: Manage public relations and agency partnerships (digital, creative, and media) to deliver high-quality and consistent outputs
Requirements
- 5+ years of experience in digital marketing, content strategy, or growth marketing roles
- Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree a plus
- Proven success leading digital and growth initiatives in consumer, technology, or healthcare industries
- Strong understanding of digital ecosystems, including paid media, social platforms, CRM/email automation, analytics, and website management
- Demonstrated ability to design and optimize full-funnel growth strategies
- Exceptional analytical, project management, and communication skills
- Experience managing external agencies and vendors
- A self-starter with a strategic mindset and a roll-up-your-sleeves attitude
Preferred
- Medical device or technology experience is preferred but not required
Noctrix Health, Inc.
5.0 Glassdoor
Noctrix Health is pioneering the next-generation of therapeutic wearables that empower patients to take control of their chronic medical conditions. We aim to provide a powerful, efficacious and cost-effective alternative to pharmaceutical therapies.
Founded in 2018
Pleasanton, California, USA
108 employees (3 in marketing)
100% recommend to a friend
Traffic Signals
Monthly Visitors
3.3K
Traffic Source Mix
Search
28.6%
Direct
46.8%
Referral
5.8%
Social
17.3%
Paid
1.5%
Headcount Trend
Current headcount: ~108
Marketing Team
Marketing Team Size
2 (2% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$90.5M
Last Raise
$33.5M
Debt Financing, 7 months ago
Funding History
- Aug 2025Series Unknown • $33.5M
- Aug 2025Debt Financing
- Jan 2024Series C • $40M