1 day ago
Manager, Global Brand Marketing - FentyVerse
Kendo Holdings
San Francisco, CA (Hybrid)Full time$108K/yr – $133K/yr
Manager, Global Brand Marketing - FentyVerse
San Francisco, CA (Hybrid)
$108K/yr – $133K/yrManager5+ years expFull time
Posted 1 day ago
Job Summary
Own and orchestrate global go-to-market strategies for Fenty Beauty and Fenty Skin, coordinating cross-functional teams to deliver on-time campaigns, ensure local resonance, and build customer loyalty across markets.
- Own GTM strategy and roadmap across regions
- Align cross-functional teams and ensure timely execution
- Incorporate market insights into GTM decisions
Job Description
Responsibilities
- 360 Go-To-Market (GTM) Strategy development, support the Sr Director in developing a global marketing strategy and roadmap, get localized team buy-in and feedback, and once stakeholder approval is in place, drive execution globally.
- Help drive the GTM timeline for Global Marketing for Fenty Beauty Complexion and Fenty Skin Facial Skincare categories
- Manage key cross functional relationships, GTM process, and creative timelines to ensure on-time and on-budget execution of all key initiatives.
- Partner with cross-functional Global teams including Brand Management, Media, Digital, Comms, Copy and Creative to establish business objectives and GTM priorities.
- Effectively Brief global marketing campaign needs to Copy and Creative that inspire unique Fenty brand DNA execution and emotional resonance with target consumers.
- Work with Creative PMs and cross functional teams to see assets from conception to execution.
- Work with Global Marketing partners to clarify buyer personas, audience segmentation, and a full-funnel messaging matrix for go-to-market campaigns for both new products and core
- Create programs that drive customer loyalty and increase brand trust.
- Work as the main regional Global Marketing contact ensuring all Global strategies and assets are delivered to regions clearly and on time.
- Work with regional Marketing leads to get input into Global Marketing planning to ensure local resonance.
Requirements
- 5+ years of related business experience, beauty experience strongly preferred
- Passion for cosmetics/ beauty industry
- Must demonstrate strong strategic, creative, interpersonal, organizational and communication skills
- Must be an effective communicator who can inspire teams around a shared goal
- Thrives in an environment that is extremely fast-paced, rapidly changing, and customer service-oriented, and flexibility is critical in order to be successful
- Ability to work and drive sound business decisions when dealing with ambiguity
- Strong problem-solving and analytical skills
- Able to effectively present to and advocate for ideas with senior management
- Able to build collaborative relationships and work cross-functionally with marketing teams, operations groups, education, and creative
- Able to handle multiple priorities while meeting business objectives
Kendo Holdings
KENDO HOLDINGS INC is a company based out of 525 MARKET STREET 32ND FLOOR, SAN FRANCISCO, California, United States.
Salaries
Posted range
$108K/yr – $133K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
2
Headcount Trend
Current headcount: ~2
Links
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