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Marketing jobs

6 marketing jobs

2 days ago

Lead Director, Marketing Strategy & Operations

CVS Health

New York City, NY (Hybrid)Full time$100K/yr – $232K/yr

8 days ago

Manager, Brand Planning & Strategy

CVS Health

Woonsocket, RI (Hybrid)Full time$66K/yr – $146K/yr

8 days ago

Campaign Enablement Manager - CVS Media Exchange (CMX)

CVS Health

Chicago, IL (Hybrid)Full time$66K/yr – $159K/yr

3 weeks ago

B2B Partner Marketing Strategy Lead - Health100

CVS Health

USA (Remote)Full time$68K/yr – $199K/yr

3 weeks ago

Senior Marketing Manager, Immunizations Marketing

CVS Health

Woonsocket, RI (Hybrid)Full time$83K/yr – $183K/yr

4 weeks ago

Journey Activation and Optimization Analyst

CVS Health

Chicago, IL (Hybrid)Full time$47K/yr – $112K/yr

Marketing jobs in the US

6 jobs

Lead Director, Marketing Strategy & Operations

CVS Health

New York City, NY (Hybrid)

$100K/yr - $232K/yrIn-houseFull-timeSenior level10+ years exp.

2 days ago

Manager, Brand Planning & Strategy

CVS Health

Woonsocket, RI (Hybrid)

$66K/yr - $146K/yrIn-houseFull-timeManager2+ years exp.

8 days ago

Campaign Enablement Manager - CVS Media Exchange (CMX)

CVS Health

Chicago, IL (Hybrid)

$66K/yr - $159K/yrIn-houseFull-timeSenior level5+ years exp.

8 days ago

B2B Partner Marketing Strategy Lead - Health100

CVS Health

USA (Remote)

$68K/yr - $199K/yrIn-houseFull-timeSenior level5+ years exp.

3 weeks ago

Senior Marketing Manager, Immunizations Marketing

CVS Health

Woonsocket, RI (Hybrid)

$83K/yr - $183K/yrIn-houseFull-timeSenior level7+ years exp.

3 weeks ago

Journey Activation and Optimization Analyst

CVS Health

Chicago, IL (Hybrid)

$47K/yr - $112K/yrIn-houseFull-timeMid level3+ years exp.

4 weeks ago

CVS Health

Lead Director, Marketing Strategy & Operations

New York City, NY (Hybrid)

$100K/yr – $232K/yrSenior Level10+ years expFull time

Posted 2 days ago

Job Summary

Own end-to-end behavior change marketing campaigns in an agile environment, leading cross-functional teams and developing multi-channel strategies with a focus on measuring impact on health outcomes.

Lead campaign strategy, testing plans, and measurement to drive behavior change
Coordinate a matrixed team and partner with data science to optimize multi-channel programs

Job Description

Responsibilities

Accountable for end-to-end execution of behavior change marketing campaigns in an agile / test & learn environment, with the goal to create and determine the best campaign strategy (e.g., content, channel, behavioral economics principles) to influence cohorts that are typically defined by an advanced analytics team
Oversee a cross-functional, matrixed team that includes a Marketing Strategist, an Operations Specialist, Creative Leads such as graphic designers and copywriters, Salesforce Architect / MarTech leads, while deeply partnering with data scientists, data engineers, web/email developers, proofreaders
Guide the creative and copy for each of the campaigns through well thought out creative briefs, ensuring it utilizes proven marketing tactics for each cohort. Able to work directly with creatives to rapidly modify creative and content while adhering to a defined test strategy
Accountable for ensuring accurate and timely implementation of the campaign across a variety of channels (email, SMS, RCS, direct mail, web, provider fax, calls, etc.), which entails working with the business program managers to quality check and launch each campaign, ensure accurate tracking and measures are in place, and re-launch as needed
Partner with data scientists, senior management, and marketing clients to develop marketing and testing strategies for multi-channel marketing communications across targeted audience segments
Support the creation of a measurement / tracking plan for each campaign, working with the analytics counterpart, ensuring focus on changing behavior and improved health outcomes / lower medical cost / drive Medicare quality revenue
Responsible for portfolio delivery supported by prioritization and resource allocation; guide team to project manage across multiple campaigns: handle iterations associated with multiple phases of a behavior change campaign while also starting to engage in the test plan creation of another campaign
Guide team to synthesize campaign results for high-quality learnings that future iterations and multiple campaigns can apply and scale
As member of the leadership team, contribute to department operations, strategy and culture: providing visibility to senior leadership about department activities and business impact, participating in cross-pod planning, helping set and uphold team norms, contributing to hiring and onboarding, and taking on department-wide initiatives as needed.

Requirements

10+ years work experience minimum
Demonstrated past experience in successfully delivering consumer experiences (strategy & operations) with measurable business impact
Education: Minimum Bachelor's degree or equivalent experience. Advanced graduate degree preferred (e.g., MBA, MPH).

Preferred

Past experience in managing end-to-end consumer marketing campaigns / programs through the use of multiple channels and sophisticated member journey design, and marketing tactics focused on changing behavior; 5+ years leading a cross-functional team on campaign development and execution
Experience working in an agile methodology and/or rapid test and learn / iterative cycles either directly with marketing campaigns or in a product development environment
Degree or coursework in behavioral economics, the science behind behavior change, etc.

Benefits

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families.
The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
Additional details about available benefits are provided during the application process and on Benefits Moments .

CVS Health

3.2 Glassdoor

CVS Health is the leading health solutions company, delivering care like no one else can. We reach more people and improve the health of communities across America through our local presence, digital channels and over 300,000 dedicated colleagues. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by simplifying health care one person, one family and one community at a time. Follow @CVSHealth on social media.

Founded in 1963

Woonsocket, Rhode Island, USA

132K employees (1,798 in marketing)

CVSHealth.com

45% recommend to a friend

55% CEO approval

Salaries

Posted range

$100K/yr – $232K/yr

Taken straight from the job posting.

See all CVS Health salaries

Marketing Team

Marketing Team Size

1,117 (1% of company)

Median Career Experience

18 years

Median Tenure

6.1 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Nicole Fritz

Lead Director, Talent Acquisition Marketing & Employer Branding

At the company for 4 years 10 months

Julia Majluf

Creative Manager, Recruitment Marketing & Advertising

At the company for 4 years 8 months

Marketing Leadership

Erin Condon

SVP, Chief Marketing Officer, CVS Pharmacy

At the company for 11 years 5 months

Stephanie Fowler (née Carter)

Executive Assistant to Chief Marketing Officer

At the company for 11 years 10 months

Tom Brostoski

Vice President, Trade Brand Contracting

At the company for 5 years 6 months

Kristin O'Boyle

VP, Marketing Operations for PSS

At the company for 3 years 9 months

Funding

Total Funding

$4B

Last Raise

$4B

Post IPO Debt, 7 months ago

Funding History

Aug 2025
Post IPO Debt • $4B
Jul 2025
Grant • $1.5M
Nov 2019
Post IPO Equity

Traffic Signals

Monthly Visitors

3.3M

Monthly Google Ads Budget

$6.5K

Traffic Source Mix

21.9%

Direct

40.9%

Referral

30.4%

Social

6.2%

Paid

0.6%

Headcount Trend

Current headcount: ~132.5K

News about CVS Health

CVS raises its 2025 profit forecast as turnaround plan takes effect

Dec 9, 2025 • Reuters

CVS Pharmacy® introduces Joyward™, a new brand designed to bring the joy of every moment to life

Nov 20, 2025 • CVS Health

CVS Health Lifts Adjusted EPS Outlook: What's Driving It?

Nov 11, 2025 • Yahoo Finance

Links

CVSHealth.com

X (Twitter)

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Career insights

Marketing · US

Explore Marketing jobs

Responsibilities

Accountable for end-to-end execution of behavior change marketing campaigns in an agile / test & learn environment, with the goal to create and determine the best campaign strategy (e.g., content, channel, behavioral economics principles) to influence cohorts that are typically defined by an advanced analytics team
Oversee a cross-functional, matrixed team that includes a Marketing Strategist, an Operations Specialist, Creative Leads such as graphic designers and copywriters, Salesforce Architect / MarTech leads, while deeply partnering with data scientists, data engineers, web/email developers, proofreaders
Guide the creative and copy for each of the campaigns through well thought out creative briefs, ensuring it utilizes proven marketing tactics for each cohort. Able to work directly with creatives to rapidly modify creative and content while adhering to a defined test strategy
Accountable for ensuring accurate and timely implementation of the campaign across a variety of channels (email, SMS, RCS, direct mail, web, provider fax, calls, etc.), which entails working with the business program managers to quality check and launch each campaign, ensure accurate tracking and measures are in place, and re-launch as needed
Partner with data scientists, senior management, and marketing clients to develop marketing and testing strategies for multi-channel marketing communications across targeted audience segments
Support the creation of a measurement / tracking plan for each campaign, working with the analytics counterpart, ensuring focus on changing behavior and improved health outcomes / lower medical cost / drive Medicare quality revenue
Responsible for portfolio delivery supported by prioritization and resource allocation; guide team to project manage across multiple campaigns: handle iterations associated with multiple phases of a behavior change campaign while also starting to engage in the test plan creation of another campaign
Guide team to synthesize campaign results for high-quality learnings that future iterations and multiple campaigns can apply and scale
As member of the leadership team, contribute to department operations, strategy and culture: providing visibility to senior leadership about department activities and business impact, participating in cross-pod planning, helping set and uphold team norms, contributing to hiring and onboarding, and taking on department-wide initiatives as needed.

Requirements

10+ years work experience minimum
Demonstrated past experience in successfully delivering consumer experiences (strategy & operations) with measurable business impact
Education: Minimum Bachelor's degree or equivalent experience. Advanced graduate degree preferred (e.g., MBA, MPH).

Preferred

Past experience in managing end-to-end consumer marketing campaigns / programs through the use of multiple channels and sophisticated member journey design, and marketing tactics focused on changing behavior; 5+ years leading a cross-functional team on campaign development and execution
Experience working in an agile methodology and/or rapid test and learn / iterative cycles either directly with marketing campaigns or in a product development environment
Degree or coursework in behavioral economics, the science behind behavior change, etc.

Benefits

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families.
The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
Additional details about available benefits are provided during the application process and on Benefits Moments .