2 months ago
Digital Marketing Specialist - Patient Recruitment
Medpace
Cincinnati, OH (Unknown)Full time
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Digital Marketing Specialist - Patient Recruitment
Cincinnati, OH (Unknown)
Salary Not AvailableMid Level1+ years expFull time
Posted 2 months ago
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Job Summary
Own the patient recruitment content engine and multi-channel outreach for a global health audience, translating science into clear assets and guiding campaigns across paid media, community, and advocacy programs.
- Content and Creative Ownership: shape study branding, educational videos, and simplified science communications for patients, caregivers, staff, and physicians.
- Campaign & Engagement Ops: manage digital recruitment funnels across Google Ads, Meta, radio, and programmatic channels with vendor analysis and optimization.
- Advocacy & Tools: oversee patient engagement tools and online communities to boost awareness and participation.
Job Description
Responsibilities
- Develop meaningful content for creative materials that target a global audience of patients, caregivers, research site staff, and physicians
- Manage media campaigns and develop recruitment funnels including use of Google Ads, Meta, radio, programmatic, and other digital advertising channels
- Translate complex scientific concepts into simplified and approachable content
- Manage online community, influencer, and advocacy support opportunities
- Develop digital tools focused on patient engagement and awareness of the study in support of online engagement efforts
- Review and analyze patient recruitment advertisement vendor campaigns and results
- Work with preferred video development vendors to product site and patient training and educational videos
- Work closely with graphic designers to develop an effective study brand and suite of materials
- May be responsible for other projects and responsibilities as assigned
Requirements
- Bachelors in Marketing, Communication, Graphic Design, or Life Sciences
- Minimum of 1-3 years of SEO experience
- Experience in healthcare and/or clinical research industries is a plus
- Advanced knowledge of Adobe Creative Cloud, Canva, and MS Office
- Knowledge of Google Analytics and online advertising
- Sharp strategic and analytical thinking skills, ability to quickly adapt to changing trends and industry best practices
- Excellent writing, editing, communication, organizational, presentation, and project-management skills
- Attention to detail and excellent oral and written communication skills
Benefits
- Flexible work environment
- Competitive PTO packages, starting at 20+ days
- Competitive compensation and benefits package
- Company-sponsored employee appreciation events
- Employee health and wellness initiatives
- Community involvement with local nonprofit organizations
- Discounts on local sports games, fitness gyms and attractions
- Modern, ecofriendly campus with an on-site fitness center
- Structured career paths with opportunities for professional growth
- Discounted tuition for UC online programs
Medpace
2.6 Glassdoor
Medpace is a scientifically-driven, global, full-service clinical contract research organization (CRO) providing Phase I-IV clinical development services to the biotechnology, pharmaceutical and medical device industries. Medpace’s mission is to accelerate the global development of safe and effective medical therapeutics through its high-science and disciplined operating approach that leverages local regulatory and deep therapeutic expertise across all major areas including oncology, cardiology, metabolic disease, endocrinology, central nervous system and anti-viral and anti-infective. Headquartered in Cincinnati, Ohio, Medpace employs approximately 6,000 people across 44 countries.
Founded in 1992
Cincinnati, Ohio, USA
6.2K employees (102 in marketing)
30% recommend to a friend
22% CEO approval
Traffic Signals
Monthly Visitors
156.6K
Monthly Google Ads Budget
$468
Traffic Source Mix
Search
28.5%
Direct
39%
Referral
19%
Social
12.2%
Paid
1.1%
Headcount Trend
Current headcount: ~6.2K
Marketing Team
Marketing Team Size
70 (1% of company)