1 day ago
Demand Generation Manager
Artera
Santa Barbara, CA (Hybrid)Full time$130K/yr – $170K/yr
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Demand Generation Manager
Santa Barbara, CA (Hybrid)
$130K/yr – $170K/yrSenior Level5+ years expFull time
Posted 1 day ago
Job Summary
Own demand generation from strategy through execution across paid media, email, nurture, and cross‑channel campaigns, driving pipeline and revenue.
- Own cross‑channel campaign design and optimization, aligning audiences, content, and funnels to accelerate opportunities.
- Collaborate with Sales, Content Strategy, Product Marketing, and Marketing Operations to scale programs and measure impact.
Job Description
Responsibilities
- Drive Pipeline Across the Funnel
- Build and execute integrated demand campaigns that generate new pipeline, engage buying groups, and accelerate existing opportunities.
- Develop distinct strategies for pipeline creation and acceleration, tailoring audiences, content, channels, and calls to action based on where buyers are in their journey.
- Partner with Sales to understand account and pipeline priorities and identify opportunities for targeted engagement.
- Own Digital Channel Strategy & Performance
- Own the strategy and performance of paid media, email, nurture, web, and emerging demand channels, connecting them into cohesive cross-channel programs.
- Direct agency execution across paid media and email, setting audience, channel, investment, testing, and performance expectations while holding partners accountable to pipeline outcomes.
- Own paid media, email, and nurture strategy and performance, continuously optimizing audience segmentation, engagement, conversion, and progression through the funnel.
- Identify and test new channels, tactics, and approaches to expand reach and improve demand performance.
- Build Integrated Campaigns
Requirements
- 5–8 years of B2B demand generation, growth marketing, digital marketing, or related experience, preferably in healthcare/health tech or another complex B2B environment.
- Demonstrated experience building integrated demand programs that contribute to pipeline and revenue.
- Strong knowledge of paid media and email strategy and performance, with experience effectively managing agencies or external partners.
- Strong analytical skills and experience using funnel and campaign data to diagnose performance, develop hypotheses, and make investment recommendations.
- Hands-on experience using AI to improve campaign development, personalization, analysis, experimentation, or marketing workflows.
- Strong cross-functional communication and project management skills, with the ability to turn strategy into action and independently drive programs forward.
Benefits
- Company benefits - Full health benefits (medical, dental, and vision), flexible spending accounts, company paid life insurance, company paid short-term & long-term disability, company equity, voluntary benefits, 401(k) and more!
- Career development - Manager development resources, employee development funds
- Generous time off - Company holidays, Winter & Summer break, and flexible time off
- Employee Resource Groups (ERGs) - We believe that everyone should belong at their workplace. Our ERGs are available for identifying employees or allies to join.
Artera
3.5 Glassdoor
Artera, a SaaS leader in digital health, transforms patient experience with AI-powered virtual agents (voice and text) for every step of the patient journey.Trusted by 900+ provider organizations — including specialty groups, FQHCs, large IDNs and federal agencies — engaging 100 million patients annually. Artera’s virtual agents support front desk staff to improve patient access including self-scheduling, intake, forms, billing and more. Whether augmenting a team or unleashing a fully autonomous digital workforce, Artera offers multiple virtual agent options to meet healthcare organizations where they are in their AI journey. Artera helps support 2B communications in 109 languages across voice, text and web. A decade of healthcare expertise, powered by AI.
Founded in 2015
Santa Barbara, California, USA
282 employees (24 in marketing)
57% recommend to a friend
70% CEO approval
Salaries
Posted range
$130K/yr – $170K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
14 (5% of company)
Median Career Experience
15.5 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
3
People
Marketing Leadership
Emily Coy
VP, Communications & Integrated Marketing
At the company for 5 years 9 months
Adrianna Hosford
Chief Communications Officer & Head of Marketing
At the company for 6 years 1 month
Taylor Gasdia
Lead Content & AI Marketing Manager
At the company for 4 years 9 months
June Hong
Product Marketing Lead
At the company for 2 years 9 months
Funding
Total Funding
$110.1M
Last Raise
$65M
Series D, 3 months ago
Funding History
- Dec 2025Series D • $65M
- Nov 2020Series C • $45M
- Oct 2019Series B
Traffic Signals
Monthly Visitors
15.5K
Monthly Google Ads Budget
$7.7K
Traffic Source Mix
Search
39.1%
Direct
45.8%
Referral
6.9%
Social
6.8%
Paid
1.3%
Headcount Trend
Current headcount: ~282