3 months ago
Senior Manager, Industry Growth & Journey Orchestration
Publicis Sapient
Chicago, IL (On-site)Full time$130K/yr – $175K/yr
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Senior Manager, Industry Growth & Journey Orchestration
Chicago, IL (On-site)
$130K/yr – $175K/yrSenior Level8+ years expFull time
Posted 3 months ago
Job Summary
Own growth storytelling and journey orchestration for an industry portfolio, turning industry issues into demand and revenue through ABM, nurture, and AI-enabled campaigns.
- Own Industry Growth Strategy & Product Positioning: translate market needs into narratives; align with Industry Leads, Client Partners, and Product to invest in growth.
- Audience & Account Strategy: define ICPs and buying groups, use intent data to target accounts, drive ABM to cover buying groups.
- Campaign Strategy & Execution: design integrated campaigns across the buyer journey and develop scalable playbooks with digital, events, paid media, and AI tools.
Job Description
Responsibilities
- We are not looking for a traditional industry marketer or campaign manager. We are looking for a growth marketer who understands how to build high-performing customer journeys that create demand, accelerate buying decisions, and generate measurable revenue outcomes.
- The Senior Manager, Industry Growth & Journey Orchestration is responsible for driving demand, sales-accepted leads (SALs), pipeline, and opportunity creation for an assigned industry portfolio through issue-led marketing strategies and customer journeys.
- This role identifies the industry issues, audiences, accounts, and buying groups most likely to drive growth and develops integrated marketing programs that convert market interest into qualified opportunities.
- Working closely with Industry Leads, Client Partners, Business Development teams, and Product teams, the Industry Growth & Journey Orchestrator aligns marketing investments to growth opportunities and continuously improves performance through data, experimentation, and AI-powered marketing capabilities.
- Success in this role requires a deep understanding of audience strategy, product positioning, customer journey design, nurture marketing, buying-group development, conversion optimization, performance analytics, and AI-enabled campaign execution.
- Your Impact: Industry Growth Strategy & Product Positioning
- - Develop a deep understanding of industry challenges, customer priorities, and market dynamics.
- - Prioritize key business issues that drive demand and growth.
- - Translate market needs into compelling narratives for Publicis Sapient’s AI products.
- - Align priorities and investment decisions with Industry Leads, Client Partners, BD, and Product teams.
- - Continuously refine focus based on market signals, performance, and competitive activity.
- - Define target audiences, ICPs, buying groups, and account selection strategies.
- - Leverage 6sense, CRM, and intent data to identify high-potential accounts.
- - Drive ABM/OCM approaches to deepen engagement and expand buying group coverage.
- - Improve account penetration and ensure sufficient audience coverage for pipeline goals.
- - Design and execute integrated, multi-channel campaigns across the buyer journey.
- - Build issue-led campaigns that connect customer challenges to solutions and outcomes.
- - Align messaging, content, and tactics by funnel stage.
- - Develop scalable, repeatable playbooks across industries and audiences.
- - Leverage digital, events, paid media, and AI tools to drive execution.
- Nurture & Lifecycle Marketing
- - Own nurture strategy to progress prospects toward sales readiness.
- - Segment audiences and personalize engagement based on intent and stage.
- - Optimize lead capture, conversion, and lifecycle progression through testing and iteration.
- Revenue & Pipeline Impact
- - Own marketing contribution to leads, opportunities, and pipeline for assigned industries.
- - Improve conversion rates and accelerate pipeline velocity.
- - Partner closely with sales to refine lead quality and conversion outcomes.
- - Surface account insights and buying signals to support opportunity development.
- - Establish testing frameworks across targeting, messaging, and channels.
- - Monitor performance and optimize investments based on data and attribution.
- - Scale high-performing tactics and retire underperforming ones.
- AI-Enabled Marketing
- - Leverage AI (custom GPTs, Adobe Gen Studio, etc.) to improve targeting, content, and execution.
- - Automate workflows and scale campaign delivery.
- - Contribute to the evolution of AI-driven marketing practices.
Publicis Sapient
3.6 Glassdoor
Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering and Data, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.
Founded in 1990
Boston, Massachusetts, USA
26K employees (1,315 in marketing)
68% recommend to a friend
81% CEO approval
Salaries
Posted range
$130K/yr – $175K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
524 (2% of company)
Median Career Experience
13 years
Median Tenure
4.3 years
People
HR / Recruitment
Marketing Leadership
Caitlin Robinson
Vice President Marketing, Global Executive Creative Director
At the company for 1 year 10 months
Jodi Lyons Miller
VP, Global Web Transformation Lead, Marketing Technology & Marketing Operations Lead
At the company for 24 years 6 months
Teresa Barreira
EVP/Global Chief Marketing and Communications Officer
At the company for 8 years 3 months
Nadine Struzziero
Head of Global Revenue & Performance Marketing
At the company for 3 years 10 months
Traffic Signals
Monthly Visitors
200.7K
Traffic Source Mix
Search
42%
Direct
42.6%
Referral
7.5%
Social
6.9%
Paid
1%
Headcount Trend
Current headcount: ~25.6K