Own the ABM outreach workflow for nursing-education accounts, turning detailed target profiles and multi-channel engagement into qualified opportunities for the business development team.

Research and profile target nursing programs and decision-makers to fuel ABM campaigns.
Execute multi-channel outreach (phone/LinkedIn) and schedule meetings, supporting events and lead-nurturing programs.
Collaborate with marketing to refine messaging and track engagement metrics in CRM to drive pipeline.

Job Description

Responsibilities

Research and identify nursing programs and institutions that align with campaign goals.
Build detailed profiles of target accounts and key decision-makers.
Maintain accurate records and notes in CRM systems to support the sales pipeline.
Conduct outreach via phone and LinkedIn to engage nursing educators and administrators.
Schedule and coordinate meetings for the business development team.
Support outreach for events, webinars, and conference follow-ups.
Deliver a professional, customer-focused experience in every interaction.
Assist with the execution of ABM and lead-nurturing campaigns.
Track outreach and engagement metrics; compile performance reports.
Collaborate with marketing to refine messaging and outreach strategies.

Requirements

Pursuing or recently completed a degree in Marketing, Business, Communications, or a related field.
Excellent written and verbal communication skills.
Confident, professional demeanor when engaging new contacts.
Highly organized with strong attention to detail.

Preferred

Customer service or sales experience preferred (retail, call center, or campus ambassador roles welcome).
Familiarity with CRM systems (HubSpot, Salesforce) a plus.
Interest in education, healthcare, or technology preferred.

Responsibilities

Research and identify nursing programs and institutions that align with campaign goals.
Build detailed profiles of target accounts and key decision-makers.
Maintain accurate records and notes in CRM systems to support the sales pipeline.
Conduct outreach via phone and LinkedIn to engage nursing educators and administrators.
Schedule and coordinate meetings for the business development team.
Support outreach for events, webinars, and conference follow-ups.
Deliver a professional, customer-focused experience in every interaction.
Assist with the execution of ABM and lead-nurturing campaigns.
Track outreach and engagement metrics; compile performance reports.
Collaborate with marketing to refine messaging and outreach strategies.

Requirements

Pursuing or recently completed a degree in Marketing, Business, Communications, or a related field.
Excellent written and verbal communication skills.
Confident, professional demeanor when engaging new contacts.
Highly organized with strong attention to detail.

Preferred

Customer service or sales experience preferred (retail, call center, or campus ambassador roles welcome).
Familiarity with CRM systems (HubSpot, Salesforce) a plus.
Interest in education, healthcare, or technology preferred.