Drive a multi-layered SEO program that blends traditional, AI-driven, and zero-click search to grow organic visibility, authority, and AI-assisted discovery.

Growth architecture: Build topical authority through topic ecosystems, internal linking, and schema to improve machine understanding.
Content and optimization: Align content strategy with intent, semantic relevance, and extraction-friendly formats for human and AI retrieval.

Job Description

Responsibilities

Develop multi-layered organic search strategies spanning: Traditional SEO, AI-generated search experiences, Conversational and answer-based discovery, Zero-click search environments
Identify opportunities to increase visibility across search engines, AI assistants, and recommendation-driven interfaces
Stay ahead of shifts in search behavior, algorithm changes, SERP evolution, and AI-driven user journeys
Build frameworks that improve authority, topical relevance, entity recognition, and discoverability
Create scalable content strategies rooted in intent, audience behavior, and semantic relevance
Build topic ecosystems and internal linking structures that strengthen topical authority
Guide the development of high-quality content designed for both human users and machine interpretation
Optimize existing content for extraction, summarization, citation, and conversational retrieval by AI systems
Partner with creative, development, and marketing teams to align content with growth objectives
Ensure sites maintain strong technical foundations including crawlability, indexing, structured data, and site architecture

Requirements

3+ years of experience in SEO, content strategy, or organic growth
Strong understanding of: Technical SEO fundamentals, Content strategy and keyword/intent mapping, Evolving search landscape (AI search, zero-click behavior, entity-based search)
Experience creating or managing high-performing content programs
Familiarity with structured data, schema, and semantic SEO principles
Analytical mindset with the ability to tie work to business outcomes
Clear communicator who can translate complex search concepts into actionable plans

Preferred

Benefits

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Paid Time Off (Vacation, Sick & Public Holidays)
Training & Development
Work From Home

FatCat Strategies

FatCat Strategies is a full-service marketing partner for home improvement contractors who deserve transparent results and accountability. We don’t just generate leads—we show you where they came from, how much they cost, and whether they’re worth your time. With full access to your accounts, clear reporting, and a team that understands your industry, you’ll finally have marketing you can trust.

Founded in 2002

Raleigh, North Carolina, USA

15 employees (11 in marketing)

fatcatstrategies.com

Traffic Signals

Monthly Visitors

2.1K

Traffic Source Mix

35.5%

Direct

41.5%

Referral

6.4%

Social

15.4%

Paid

1.1%

Headcount Trend

Current headcount: ~15

Marketing Team

Marketing Team Size

9 (60% of company)

Responsibilities

Develop multi-layered organic search strategies spanning: Traditional SEO, AI-generated search experiences, Conversational and answer-based discovery, Zero-click search environments
Identify opportunities to increase visibility across search engines, AI assistants, and recommendation-driven interfaces
Stay ahead of shifts in search behavior, algorithm changes, SERP evolution, and AI-driven user journeys
Build frameworks that improve authority, topical relevance, entity recognition, and discoverability
Create scalable content strategies rooted in intent, audience behavior, and semantic relevance
Build topic ecosystems and internal linking structures that strengthen topical authority
Guide the development of high-quality content designed for both human users and machine interpretation
Optimize existing content for extraction, summarization, citation, and conversational retrieval by AI systems
Partner with creative, development, and marketing teams to align content with growth objectives
Ensure sites maintain strong technical foundations including crawlability, indexing, structured data, and site architecture

Requirements

3+ years of experience in SEO, content strategy, or organic growth
Strong understanding of: Technical SEO fundamentals, Content strategy and keyword/intent mapping, Evolving search landscape (AI search, zero-click behavior, entity-based search)
Experience creating or managing high-performing content programs
Familiarity with structured data, schema, and semantic SEO principles
Analytical mindset with the ability to tie work to business outcomes
Clear communicator who can translate complex search concepts into actionable plans

Preferred

Benefits

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Paid Time Off (Vacation, Sick & Public Holidays)
Training & Development
Work From Home