Own and drive Grapevine’s public relations program by building strong media relationships, generating story opportunities, coordinating media tours and producing press materials that promote attractions, events, and visitor experiences.

Lead proactive media outreach and ideation aligned with Grapevine’s communications goals.
Develop and maintain media lists, resources, and reporting to measure earned media impact.
Coordinate media familiarization tours and interviews to secure coverage.

Job Description

Responsibilities

Develops and maintains an extensive working knowledge of Grapevine's attractions, hotels, restaurants, Historic Main Street, festivals, history and visitor experiences to effectively represent and promote the destination.
Researches editorial calendars for a variety of weekly, monthly and seasonal publications, travel trends and media opportunities to support proactive public relations efforts and identify potential story opportunities for Grapevine.
Maintains and expands media contact lists by researching and identifying relevant local, regional, national and international journalists, freelancers, publications, producers and media outlets that align with Grapevine's communications efforts.
Researches and maintains communications resources including media databases, editorial calendars, community calendars and other tracking documents to support organized and effective communications efforts.
Monitors media coverage, maintains coverage records, tracks similar destination marketing organization (DMO) communications and industry trends and assists with reporting public relations results, earned media opportunities and communications activities.
Drafts press releases, media materials and other written communications promoting Grapevine events, attractions, hotels, dining, recreation, retail, festivals and visitor experiences for media, community stakeholders, hospitality partners and marketing partners.
Develops story ideas, media pitches, background information and supporting materials to support proactive media outreach efforts.
Supports public relations initiatives, manages assigned projects and contributes to the overall communications goals of the Grapevine Convention & Visitors Bureau.
Provides regular updates to assigned supervisor on project status, deadlines, priorities, questions and emerging opportunities through ongoing communication and project management tools while demonstrating initiative and sound judgment in assigned responsibilities.
Assists with planning, coordinating and hosting media familiarization tours for visiting journalists, travel writers and other media guests, including preparing itineraries, coordinating materials and providing on-site support. Media tours can require extended hours, including early mornings, late evenings and weekends.

Requirements

Position requires a 4-year degree plus three years of experience in public relations, journalism or related field or an equivalent combination of education, training and/or experience that provides the required knowledge, skills and abilities to perform the essential functions of the job.
Flexibility to work irregular hours/schedules and overnight travel.
Must pass a Federal/National criminal background check. Must have a valid Texas driver's license with an acceptable driving record as defined by City policy.
Must pass a pre-employment drug screen.

Preferred

Experience working with media outlets, journalists or newsroom environments is highly desirable.

Benefits

The City of Grapevine offers a generous and comprehensive benefit package including vacation, holiday, and sick leave as well as medical, dental, life insurance.

City of Grapevine

Grapevine, Texas, USA is home to many successful businesses, numerous wineries, fine dining, nationally ranked festivals, and select attractions and resorts. Its economic development efforts are designed to increase visitors and tax revenues through projects emphasizing hospitality, entertainment, and retail uses. Grapevine has earned a well-deserved reputation as one of the nation’s premier destinations by drawing 15 million visitors annually. Grapevine has an ideal central location in one of the world’s most dynamic regions and proximity to the world’s second-busiest international airport, providing ready access to major U.S. and global markets.

USA

398 employees (10 in marketing)

grapevinetexas.gov

Traffic Signals

Monthly Visitors

35.8K

Traffic Source Mix

49.4%

Direct

41.4%

Referral

5.7%

Social

0.8%

Paid

2.7%

Headcount Trend

Current headcount: ~398

Marketing Team

Marketing Team Size

9 (2% of company)

Median Career Experience

13 years

Median Tenure

6.6 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Mona Quintanilla

Director of Marketing and Communications

At the company for 25 years 2 months

Recent News

Dig World holds groundbreaking ceremony for Grapevine location

Dec 8, 2025 • Community Impact | News

Grapevine ranks as the best Christmas town in U.S.

Dec 2, 2025 • Spectrum News

Grapevine's Carol of Lights starts holiday festivities in the Christmas Capital of Texas

Nov 26, 2025 • Community Impact | News

Responsibilities

Develops and maintains an extensive working knowledge of Grapevine's attractions, hotels, restaurants, Historic Main Street, festivals, history and visitor experiences to effectively represent and promote the destination.
Researches editorial calendars for a variety of weekly, monthly and seasonal publications, travel trends and media opportunities to support proactive public relations efforts and identify potential story opportunities for Grapevine.
Maintains and expands media contact lists by researching and identifying relevant local, regional, national and international journalists, freelancers, publications, producers and media outlets that align with Grapevine's communications efforts.
Researches and maintains communications resources including media databases, editorial calendars, community calendars and other tracking documents to support organized and effective communications efforts.
Monitors media coverage, maintains coverage records, tracks similar destination marketing organization (DMO) communications and industry trends and assists with reporting public relations results, earned media opportunities and communications activities.
Drafts press releases, media materials and other written communications promoting Grapevine events, attractions, hotels, dining, recreation, retail, festivals and visitor experiences for media, community stakeholders, hospitality partners and marketing partners.
Develops story ideas, media pitches, background information and supporting materials to support proactive media outreach efforts.
Supports public relations initiatives, manages assigned projects and contributes to the overall communications goals of the Grapevine Convention & Visitors Bureau.
Provides regular updates to assigned supervisor on project status, deadlines, priorities, questions and emerging opportunities through ongoing communication and project management tools while demonstrating initiative and sound judgment in assigned responsibilities.
Assists with planning, coordinating and hosting media familiarization tours for visiting journalists, travel writers and other media guests, including preparing itineraries, coordinating materials and providing on-site support. Media tours can require extended hours, including early mornings, late evenings and weekends.

Requirements

Position requires a 4-year degree plus three years of experience in public relations, journalism or related field or an equivalent combination of education, training and/or experience that provides the required knowledge, skills and abilities to perform the essential functions of the job.
Flexibility to work irregular hours/schedules and overnight travel.
Must pass a Federal/National criminal background check. Must have a valid Texas driver's license with an acceptable driving record as defined by City policy.
Must pass a pre-employment drug screen.

Preferred

Experience working with media outlets, journalists or newsroom environments is highly desirable.

Benefits

The City of Grapevine offers a generous and comprehensive benefit package including vacation, holiday, and sick leave as well as medical, dental, life insurance.