2 months ago
Brand Marketing Manager - Poultry
Tyson Foods, Inc.
Springdale, AR (On-site)Full time
All marketing roles in the US
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All marketing roles in the US
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Brand Marketing Manager - Poultry
Springdale, AR (On-site)
Salary Not AvailableMid Level4+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive brand marketing and cross-functional campaigns across digital, retail, and eCommerce to support category growth.
- Own development and execution of multi-channel campaigns and cross-functional programming.
- Must-have: 4–6 years in brand or category marketing with cross-functional collaboration.
- Standout: Marketing quarterback with budgets, schedules, and vendor coordination across Brand, Shopper, Digital, and PR.
Job Description
Responsibilities
- Strategic Planning & Leadership – Support development of annual brand and category priorities in partnership with Business Units.
- Develop integrated marketing briefs and annual category plans aligned to business objectives.
- Assess and manage brand partnerships, sponsorships, and co-branded collaborations.
- Map consumer journeys and leverage insights to optimize media, messaging, and targeting strategies.
- Monitor competitive trends and cultural insights to influence PR, social, and paid media efforts.
- Identify consumer and customer opportunities to support category growth and innovation.
Requirements
- Education: Bachelor’s degree in Marketing, Business, Research Analytics or a related field (MBA preferred).
- Experience: 4–6 years in brand marketing, category marketing, shopper marketing, or advertising agency experience.
- Technical Skills: Proficient in Microsoft Office (Excel, PowerPoint, Word); Competent in Adobe Creative Suite (InDesign, Photoshop, etc), familiarity with digital marketing platforms and analytics preferred.
Preferred
- MBA preferred.
- Familiarity with digital marketing platforms and analytics preferred.
Benefits
- We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.
Tyson Foods, Inc.
3.4 Glassdoor
The story of Tyson Foods is rooted in hard work, humility and purpose. We are a world-class food company and recognized leader in protein. Our mission is to bring high-quality food to every table in the world, safely, sustainably and affordably, now and for future generations.
Founded in 1935
Springdale, Arkansas, USA
44K employees (1,091 in marketing)
55% recommend to a friend
57% CEO approval
Traffic Signals
Monthly Visitors
172.6K
Traffic Source Mix
Search
51.1%
Direct
42%
Referral
4.9%
Social
1.3%
Paid
0.5%
Headcount Trend
Current headcount: ~44K
Marketing Team
Marketing Team Size
1,091 (2% of company)
Funding
Total Funding
$1.5B
Last Raise
$1.5B
Post IPO Debt, 2 years ago
Funding History
- Feb 2024Post IPO Debt • $1.5B