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2 marketing jobs

UW Health logo
2 months ago

Copywriter

UW Health

Middleton, WI (Hybrid)Full time
UW Health logo
2 months ago

Copywriter

UW Health

Madison, WI (Hybrid)Full time$74K/yr – $111K/yr

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2 jobs
UW Health logo

Copywriter

UW Health

Middleton, WI (Hybrid)

In-houseFull-timeMid level7+ years exp.
2 months ago
UW Health logo

Copywriter

UW Health

Madison, WI (Hybrid)

$74K/yr - $111K/yrIn-houseFull-timeMid level7+ years exp.
2 months ago
UW Health logo
UW Health

Copywriter

Middleton, WI (Hybrid)

Salary Not AvailableMid Level7+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi-channel copy and storytelling that elevates UW Health, collaborating with design, media, and web partners to drive engagement and ROI, while weaving sports sponsorships into fan loyalty programs.

  • Drive consistent, high-impact messaging across advertising, social, email, and web to strengthen brand positioning.
  • Coordinate sports partnership storylines to deepen fan engagement across college, semi-pro, and national teams.

Job Description

Responsibilities
  • Be part of a high-performing digital marketing team collaborating with designers, account managers, media planners, web developers and other roles to create discoverable content that drives engagement and action.
  • Bring the UW Health brand to life through high-impact messaging and storytelling that helps us stand out in the category.
  • Write for a broad range of channels including advertising, social media, email, web, and more.
  • Help bring our sports partnerships to life, building loyalty and engagement with fans – including college, semi-pro and national sports brands.
Requirements
  • Bachelor's Degree in Communications, English, Marketing, Digital Communications, or related field Required
  • 7 years of experience in a corporate, ad agency or freelance setting developing digital marketing concepts and copy for advertising, web and other applications, including a strong portfolio of work that demonstrates creativity and marketing success. Required
Preferred
  • Master's Degree in Communications, English, Marketing, Digital Communications, or related field Preferred
  • Experience with project management systems and software Preferred
  • Experience developing concepts and content for sports sponsorships Preferred
  • Experience in an integrated health system, academic medical center or healthcare marketing agency Preferred
Benefits
  • An excellent benefits package, including health and dental insurance, paid time off, retirement plans, two-week paid parental leave and adoption assistance.
  • Options for a variety of schedules and shifts that offer flexibility and allow for work-life balance.
  • Access to great resources through the UW Health Employee Wellbeing Department that supports your emotional, financial, and physical well-being.
  • Tuition benefits eligibility - UW Health invests in your professional growth by helping pay for coursework associated with career advancement.
  • The opportunity to earn a referral bonus for referring friends, former colleagues or others to apply for open, posted positions.
UW Health logo

UW Health

3.8 Glassdoor

UW Health is an integrated academic health system that is home to the No. 1 hospital in Wisconsin (for the 14th year in a row) as ranked by U.S. News & World Report. We’re made up of six main hospitals, one JOA partner hospital in Madison and two hospitals located within the main hospital in Illinois. We also have more than 90 clinics across Wisconsin and northern Illinois. UW Health cares for more than 832,000 patients each year and employs more than 25,500 people — one of the region’s largest employers. Many of our 1,800 physicians are faculty members at the University of Wisconsin School of Medicine and Public Health, one of the nation’s highly regarded medical schools.

Founded in 1918
Madison, Wisconsin, USA
10K employees
www.uwhealth.org
64% recommend to a friend
46% CEO approval

Traffic Signals

Monthly Visitors
1.7M
Monthly Google Ads Budget
$28.1K
Traffic Source Mix
Search
32.6%
Direct
62.6%
Referral
3.4%
Social
0.7%
Paid
0.6%

Headcount Trend

Current headcount: ~10K

Marketing Team

Median Career Experience
24 years
Median Tenure
4.8 years

People

HR / Recruitment

Alisa Pollak, RACS
Recruitment Social Media Coordinator
At the company for 10 years 3 months

Marketing Leadership

Chris Roth
Chris Roth
Chief Marketing Officer
At the company for 8 years 5 months
Donna Triplett, CFRE
Donna Triplett, CFRE
Director Marketing and Medical Development
At the company for 2 years 10 months
Richard Hanson
Richard Hanson
Director Strategic Marketing Operations
At the company for 4 years 11 months
Matt Helf
Matt Helf
Director - Digital Marketing
At the company for 6 years 10 months

Funding

Total Funding
$1.4M
Last Raise
$365K
Series A, 9 years ago

Funding History

  • Jun 2017
    Series A • $365K
  • Jan 2016
    Seed • $602.5K
  • May 2015
    Angel • $475K

Recent News

Air National Guard unit visits UW Health for clinical training
Nov 14, 2025 • American Hospital Association
UW Health expanding multiple locations to meet growing demand
Nov 12, 2025 • The Cap Times
UW Health updating hospice, palliative care programs in Wisconsin
Nov 4, 2025 • Spectrum News
UW Health rolls out new initiative improving hospice, palliative care programs
Nov 4, 2025 • WMTV 15 NEWS
UW Health sees growth in patients served in 2025
Oct 29, 2025 • WMTV 15 NEWS
New UW Health surgeon welcomes robotic heart procedures to Rockford region
Oct 22, 2025 • WIFR
UW Health testing AI technology for breast cancer detection
Oct 17, 2025 • WMTV 15 NEWS
Talks underway for UW Health to acquire Marshfield Clinic's Beaver Dam facilities
Oct 6, 2025 • WLUK
Marshfield Clinic Region of Beaver Dam in negotiations to become a part of UW Health system
Oct 6, 2025 • WMTV 15 NEWS
Marshfield Medical Center in Beaver Dam in talks to join UW Health system
Oct 6, 2025 • Channel 3000
UW Health In Talks To Acquire MMCBD Clinics, Facilities
Oct 6, 2025 • Daily Dodge
UW Health prepares parents for a healthy Halloween
Oct 3, 2025 • WIFR
Flu, COVID-19 vaccines available at UW Health
Oct 1, 2025 • WMTV 15 NEWS
News - 115th Fighter Wing partners with UW Health for medical Airmen training
Sep 29, 2025 • DVIDS
UW Health reminding parents about how to make sure their child has a well-fitted car seat
Sep 24, 2025 • WKOW
UW Health shares advice for parents during Child Passenger Safety Week
Sep 23, 2025 • WMTV 15 NEWS
UW Health Becomes the Official Title Sponsor for Badgers Women’s Sports
Sep 22, 2025 • Learfield
UW Health becomes the official title sponsor for Badgers women’s sports
Sep 22, 2025 • Wisconsin Badgers
Annual Badger Challenge raises millions for UW Health Carbone Cancer Center
Sep 21, 2025 • WMTV 15 NEWS
National Association of Specialty Pharmacy Congratulates Industry Award Winners at its Record-Breaking 2025 Annual Meeting & Expo
Sep 15, 2025 • National Association of Specialty Pharmacy (NASP)
UW Health program reduces turnover rate for new nurses in the NICU to zero
Sep 10, 2025 • Spectrum News
Practicing bike safety at 2nd annual UW Health Kids Safety Fair
Sep 10, 2025 • WIFR
Forbes names UW Health one of America best employers by state
Sep 6, 2025 • Channel 3000
UW Health ranked Top 5 best employer in Illinois
Sep 5, 2025 • WIFR
Forbes: UW Health in Northern Illinois ranks among the best employers in the state
Sep 5, 2025 • MyStateline
News | Sale of UW Health-occupied office building stitches up a tidy profit in Janesville, Wisconsin
Sep 5, 2025 • CoStar
Leaders of UW Health nurses union call court decision ‘disappointing’
Sep 4, 2025 • The Daily Cardinal
UW Health partnership brings first-of-a-kind surgical technology apprenticeship program to Madison
Aug 26, 2025 • WKOW
New UW Health surgical tech degree apprenticeship program the first of its kind
Aug 25, 2025 • WMTV 15 NEWS
After a decade with UW Health, Rockford Park District seeks new naming rights partner for Sports Factory
Aug 21, 2025 • Rock River Current
Driver cited in Fitchburg crash that killed UW Health system vice president
Aug 12, 2025 • Channel 3000
This is Wisconsin's best hospital, according to US News & World Report
Aug 7, 2025 • Milwaukee Journal Sentinel
UW Health allergist treats patients impacted by wildfire smoke
Aug 5, 2025 • WMTV 15 NEWS
UW Health marks world breastfeeding week to support mothers and babies
Aug 5, 2025 • WKOW
UW Health official warns of dangers of measles after first cases in Wisconsin
Aug 4, 2025 • WKOW
UW Health doctor helps young patients address concerns by using a popular social media app
Aug 1, 2025 • WKOW
UW Health gynecologist uses social media to help patients feel more comfortable
Jul 31, 2025 • WIFR
UW Hospitals ranked #1 in Wisconsin for 14th consecutive year, U.S. News & World Report says
Jul 29, 2025 • WMTV 15 NEWS
UW Health Nexus app surpasses 15,000 downloads
Jul 25, 2025 • WKOW
UW Health app enhances patient access
Jul 24, 2025 • Channel 3000
UW Health pushes for patients to use ‘Nexus’ app
Jul 24, 2025 • MyStateline
UW Health app provides urgent care wait times, clinic navigations
Jul 24, 2025 • WMTV 15 NEWS
UW-Health celebrates life with stem cell transplant recipients, donors
Jul 20, 2025 • WMTV 15 NEWS
UW Health grows use of AI notetaking to hundreds of providers
Jul 18, 2025 • The Cap Times
What’s next for UW Health nurses’ effort to win union rights?
Jul 1, 2025 • The Cap Times
UW Health expert raises awareness for National Cleft and Craniofacial Awareness and Prevention Month
Jul 1, 2025 • WMTV 15 NEWS
Wisconsin Supreme Court rules UW Health is not required to collectively bargain with nurses
Jun 28, 2025 • WKOW
Unanimous ruling says state law doesn’t require UW Health to bargain with labor unions
Jun 27, 2025 • Wisconsin Examiner
Unanimous Wisconsin Supreme Court blocks UW Health nurses' unionization, backing Act 10
Jun 27, 2025 • Milwaukee Journal Sentinel
Wisconsin Supreme Court rules UW Health doesn’t have to bargain with nurses union
Jun 27, 2025 • WPR
UW Health United nurses continue push for collective bargaining rights after Wisconsin Supreme Court decision
Jun 27, 2025 • WMTV 15 NEWS
Wisconsin Supreme Court says UW Health does not have to collectively bargain with nurses
Jun 27, 2025 • Channel 3000
Dr. John Hoch to retire after more than 30 years at UW
Jun 27, 2025 • University of Wisconsin–Madison
Wisconsin Supreme Court rules UW Health not required to recognize nurses’ union
Jun 27, 2025 • Spectrum News
UW Health SwedishAmerican presents awards to outstanding medical staff
Jun 4, 2025 • WIFR
UW Health offers tips to prevent burn injuries as outdoor activities ramp up
May 22, 2025 • WIFR
UW Health and Anthem Blue Cross, Blue Shield reach new contract deal in Wisconsin
May 21, 2025 • WMTV 15 NEWS
New agreement reached between UW Health, Anthem Blue Cross and Blue Shield
May 21, 2025 • WLUK
UW Health: Construction beginning near hospital soon, will cause delays
May 9, 2025 • WKOW
UW Health Burn Unit nurse recognized for outstanding patient care and connection
May 6, 2025 • WKOW
With first graduate, accelerated UW program aggressively takes on physician shortage in rural Wisconsin
May 5, 2025 • University of Wisconsin–Madison
Why agentic AI is the next wave of innovation
May 2, 2025 • Venturebeat
UW Health encourages dog owners to volunteer their pets to help patients
Apr 23, 2025 • WIFR
Bomb threat at UW Health SwedishAmerican Hospital ends in Rockford arrest
Apr 21, 2025 • MyStateline
UW Health: Reproductive endocrinology and infertility fellowship making impact in Wisconsin
Apr 19, 2025 • MSN
Reproductive endocrinology and fertility fellowship with UW Health expands access to care
Apr 19, 2025 • WIFR
UW Health shares factors that increase risk for varicose veins
Apr 18, 2025 • WIFR
REI Care Fellowship at UW Health helps families get access to fertility care services
Apr 18, 2025 • Channel 3000
UW-Health announces new fellowship to help fertility care
Apr 18, 2025 • WEAU
UW Health: Reproductive endocrinology and infertility fellowship making impact in Wisconsin
Apr 18, 2025 • WMTV 15 NEWS
UW Health Compass Program marks one year, faces uncertain funding future
Apr 18, 2025 • The Badger Herald
UW Health marks 1 year of program that helps treat substance use disorder
Apr 17, 2025 • WMTV 15 NEWS
App under development at UW could make it easier, more affordable to ‘age in place’
Apr 17, 2025 • University of Wisconsin–Madison
New UW program ‘on the cutting edge’ of supporting student athletes’ mental health
Apr 17, 2025 • The Seattle Times
Seattle dentist alleges he was paralyzed after surgery at UW Harborview
Apr 16, 2025 • WKYC
Puyallup man paralyzed after ‘low-risk surgery’ at UW Harborview files claim
Apr 16, 2025 • Yahoo
Research in action: UW leads breakthroughs in long-acting HIV therapy
Apr 16, 2025 • dailyuw.com
UW Health highlighting resources for Alcohol Awareness Month
Apr 15, 2025 • https://www.wbay.com
UW Health experts discuss binge drinking effects during Alcohol Awareness Month
Apr 15, 2025 • WMTV 15 NEWS
New procedure lets UW kidney transplant recipients skip anti-rejection drugs
Apr 14, 2025 • Wisconsin State Journal
UW psilocybin study gives man second chance after 10-year opioid addiction
Apr 14, 2025 • Wisconsin Examiner
OPINION — Aligning with our Mission: Social Impact and Belonging at UW Health
Apr 8, 2025 • Madison365
UW Health: Student hurt in Abundant Life Christian School shooting back in critical condition
Apr 1, 2025 • WMTV 15 NEWS
Healthcare Moves: A Monthly Summary of Hires, Exits and Layoffs
Mar 31, 2025 • MedCity News
UW Health accused of not meeting federal standards in report
Mar 28, 2025 • Wisconsin Examiner
UW Health expanding AI technology to enhance patient visit experience
Mar 21, 2025 • WMTV 15 NEWS
UW Health’s Goswami Named Providence CIO
Mar 20, 2025 • Healthcare Innovation
UW Health updates mask policy as spring nears
Mar 19, 2025 • WMTV 15 NEWS
UW Health extends Anthem Blue Cross coverage, securing access until July 1
Mar 15, 2025 • WQOW
Anthem, UW Health extend network participation amid contract negotiations
Mar 12, 2025 • WSAW
Anthem Blue Cross Blue Shield extends in-network coverage of UW Health as negotiations continue
Mar 12, 2025 • WPR
UW Health to remain in-network for Anthem members until at least July 1, as talks continue
Mar 12, 2025 • Milwaukee Journal Sentinel
International Women’s Day: Honoring UW Health Med Flight nurses
Mar 8, 2025 • WMTV 15 NEWS
Wisconsin patients with Anthem could lose UW Health as a network provider. Here's what to know
Mar 4, 2025 • Milwaukee Journal Sentinel
UW Health could be dropped as in-network provider for Anthem Blue Cross users amid contract negotiations
Mar 1, 2025 • MSN
Anthem Blue Cross Blue Shield could drop UW Health as in-network provider
Feb 28, 2025 • Wisconsin Public Radio News
UW Health and Anthem renegotiation could impact Wisconsin patients' access to care
Feb 28, 2025 • WAOW
Anthem patients could lose access to UW Health if agreement isn't reached, health system says
Feb 28, 2025 • Madison.com
UW Health could be dropped as in-network provider for Anthem Blue Cross users amid contract negotiations
Feb 28, 2025 • WMTV
UW Health could be dropped as in-network provider for Anthem Blue Cross users
Feb 28, 2025 • WMTV