8 days ago
Senior Marketing Manager (Real Estate)
CohnReznick
Hartford, CT (Remote)Full time$134K/yr – $203K/yr
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Senior Marketing Manager (Real Estate)
Hartford, CT (Remote)
$134K/yr – $203K/yrSenior Level8+ years expFull time
Posted 8 days ago
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Job Summary
Own and execute the Real Estate industry marketing strategy, lead demand generation across multiple channels, and align go-to-market efforts across verticals to drive growth.
- Lead a data-driven, multi-channel demand-gen program tied to the industry practice’s growth goals.
- Coordinate messaging, campaigns, and enablement to support client expansion and cross-selling across CRE, affordable housing, and construction verticals.
Job Description
Responsibilities
- Research and analyze industry trends and competitors to identify growth opportunities and create market differentiation.
- Build and manage the industry marketing plan and budget.
- Drive awareness by creating practice messaging that target buyer personas and the practice’s ideal client profile and communicates the practice’s point-of-view.
- Create and execute campaigns that maximize lead generation across all channels to strengthen the sales pipeline.
- Produce and deliver thought leadership across paid, earned, and owned channels.
- Identify and drive sales enablement initiatives, with a focus on client expansion and cross-selling.
- Measure, report, and communicate marketing campaigns/programs to the industry team and practice and marketing leadership.
- Connect go-to-market strategies across Real Estate sub-industry verticals, driving collaboration between Commercial Real Estate, Affordable Housing, and Construction.
Requirements
- 8+ years of professional services marketing and/or business development experience required.
- 3+ years of experience in real estate professional services marketing required. Affordable housing sector experience preferred
- Strong marketing and campaign planning skills, proven history in working with content, event, marketing automation, web, and social marketers to deliver campaign ROI.
- Exceptional strategic and critical thinking skills combined with a consultative approach to working with industry leaders, client service professionals, and marketing at all levels of the organization.
- Significant project management, organization, delegation, and multi-tasking skills to manage multiple priorities in a fast-paced, deadline-driven environment.
- Persuasive communication skills: able to gain consensus through influence and pivot when warranted; demonstrates an executive presence.
- Epitomizes a team player who can strategize in the morning, consult with SMEs over lunch, and “roll-up their sleeves” to create impact in the afternoon.
- Prior experience managing experienced marketing professionals is required. This position currently has two direct reports.
- Significant experience working with a complex marketing technology stack including CRM, Marketing Automation, and Marketing Project Management (e.g., Marketo, Microsoft Dynamics, Monday.com) as well as Microsoft Office.
- Experience working with Microsoft CoPilot to create go-to-market efficiencies preferred.
Benefits
- We invest in a robust Total Rewards package that includes everything from generous PTO, a flexible work environment, expanded parental leave, extensive learning & development, and even paid time off for employees to volunteer.
CohnReznick
4.0 Glassdoor
CohnReznick helps organizations optimize performance, manage risk, and maximize value through associated firms operating under the CohnReznick brand: CohnReznick LLP, a licensed CPA firm providing assurance services; and CohnReznick Advisory LLC (not a licensed firm) providing advisory and tax services. Together, CohnReznick provides leaders with deep industry knowledge and relationships, solutions to address clients’ unique business goals and risks, and insight on how emerging market forces can drive opportunity. With offices nationwide, CohnReznick serves organizations around the world as an independent member of Nexia, a leading, global network of independent accounting and consulting firms.
Founded in 1919
New York, New York, USA
4.9K employees (92 in marketing)
77% recommend to a friend
90% CEO approval
Traffic Signals
Monthly Visitors
62.6K
Monthly Google Ads Budget
$10.5K
Traffic Source Mix
Search
37.9%
Direct
53.5%
Referral
6.8%
Social
0.5%
Paid
1.2%
Headcount Trend
Current headcount: ~4.9K
Marketing Team
Marketing Team Size
82 (2% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Private Equity, 1 years ago
Funding History
- Feb 2025Private Equity