Responsibilities

• The Director of Social Media will define and lead our global social media vision, building a best-in-class social ecosystem that strengthens brand equity, drives cultural relevance, and fuels business growth. This leader will drive organic social strategy, content planning, community engagement, platform innovation, and social performance across all owned channels and consult on co-founders owned channels as it related to the business.
• Social Strategy & Vision - Own the long-term social media strategy aligned with brand and business objectives.
• Build annual social roadmaps, platform strategies, and channel-specific growth plans.
• Identify emerging platform opportunities, trends, and cultural moments that strengthen brand relevance with a specific focus on building out the brands owned YouTube channel.
• Champion social innovation while maintaining a premium, elevated brand aesthetic.
• Content Management - Lead the social content strategy across Instagram, TikTok & YouTube.
• Develop editorial calendars supporting product launches, evergreen storytelling, artistry education, retail moments, and cultural campaigns.
• Partner with Creative to concept social-first campaigns that drive engagement and conversation.
• Ensure every piece of content reflects the brand's luxury positioning and visual identity.
• Artistry & Education - Elevate artistry as the foundation of the social strategy.

Requirements

• 8+ years of experience in social media with a demonstrated portfolio of work
• 5+ years of team management
• 5+ years of beauty experience
• Strong communication, conceptual thinking, and management skills
• Detail-oriented and passionate about social media
• Keen eye for typography, visual design and photography
• Strong multi-tasker and ability to handle high-volume of work under tight deadlines
• Organized with exceptional time-management skills

Benefits

• Bonus Opportunity
• Health Benefits
• 401 (k) With a Company Match
• Product Discount Program
• Flexibility & Wellness Stipend
• Paid Leave Programs
• Paid Holidays & Summer Fridays