3 months ago
Marketing Coordinator
K Group Companies
Grand Rapids, MI (On-site)Full time
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All marketing roles in the US
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Marketing Coordinator
Grand Rapids, MI (On-site)
Salary Not AvailableEntry Level1+ years expFull time
Posted 3 months ago
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Job Summary
Drive marketing operations and recruiting support to generate leads and bolster employer branding.
- Execute lead generation campaigns across digital channels as directed.
- Must-have: 1–3 years of experience in marketing or project coordination.
- Standout: Experience supporting talent acquisition or employer branding initiatives.
Job Description
Responsibilities
- Execute lead generation campaigns across digital channels as directed
- Support campaign setup, tracking, and follow-up coordination
- Manage and maintain lead lists with attention to data accuracy
- Monitor performance metrics and compile results for review
- Coordinate logistics for marketing and recruiting events including trade shows, Lunch and Learns, job fairs, and company events
- Manage vendor communication and timelines related to events
- Track event leads and candidate engagement post-event
- Support on-site execution and day-of coordination as needed
- Schedule and publish social media content across brand and recruiting channels
- Support content creation for marketing and hiring initiatives
Requirements
- 1–3 years of experience in marketing, project coordinating or a related field
- Proficient in Microsoft Suite
- Strong organizational skills and a track record of meeting deadlines
- Clear written and verbal communication - you will represent the brand every day
- Comfortable working independently, asking good questions, and flagging issues early
- No degree required
- Familiarity with social media platforms from a brand or business perspective
Preferred
- Understanding of lead generation, email campaigns, or digital marketing is a plus
- Experience supporting talent acquisition or employer branding initiatives is a plus
- Familiarity with CRM systems (HubSpot, Salesforce, or similar)
Benefits
- Paid Time Off (PTO)
- Volunteer Paid Time Off (VTO)
- 100% employer paid family health insurance premium
- 100% employer paid disability insurance
- 100% employer paid dental & vision insurance
- 401k with Safe Harbor contributions from company annually
- Profit sharing opportunities
K Group Companies
K Group Companies is a group of companies located in Grand Rapids, MI, focused on providing technology solutions for many markets throughout North America, since 1980.The IT service companies that are a part of the K Group family include Standard Computer Systems, INC, the Standard Computer Systems Office Automation Group, Data Consultants, INC, K-Data Systems, LLC and Riverview Service.Our offerings include solutions such as managed IT services, web & application development, physical security integration, office equipment solutions and a state-of-the-art data center.
Traffic Signals
Monthly Visitors
513
Traffic Source Mix
Search
33.9%
Direct
41.9%
Referral
12.7%
Social
9.5%
Paid
1%
Headcount Trend
Current headcount: ~54
Marketing Team
Marketing Team Size
1 (2% of company)
Median Career Experience
6 years
Median Tenure
1.4 years
