7 days ago
GM, Retail Media
Infillion
Los Angeles, CA (Remote)Full time$250K/yr – $400K/yr
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GM, Retail Media
Los Angeles, CA (Remote)
$250K/yr – $400K/yrSenior LevelFull time
Posted 7 days ago
Top 1% of applicants do these two things.
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Job Summary
Own the RM BU P&L end to end and drive a conversion-first GTM to scale Catalina-driven in-store retail media, leading cross-functional teams and shaping the product roadmap with CTO leadership.
Job Description
Responsibilities
- Own the RM BU P&L end to end: revenue, gross profit, and OPEX targets.
- Deliver Annual Targets while building pipeline for substantially larger targets as Catalina conversion scales.
- Develop and manage the in-store revenue model by retailers ensuring a good value exchange and a portfolio of accounts with a positive contribution margin.
- Convert Catalina's retailer relationships into In-Store RM platform contracts. Priority: retailers contributing to the ATD cross-retailer audience pool anchoring BuyerVision.
- Own joint account plans with the Catalina Resolutions team for the top ten retailer pursuits, refreshed monthly.
- Drive adoption of a innovative commercial model: flip the conversation from cost center to RM P&L contributor.
- Leverage Catalina's 1,000-plus active CPG contracts as inbound demand flowing through retailer-owned RMNs, creating financial incentives for retailers to deepen data access.
- Lead a conversion-first GTM: warm relationships, not cold-start sales. The retailer trusts Catalina. The GM converts that trust into a platform contract.
- Use the Walmart Connect LATAM deployment as the reference architecture for every retailer conversation. Negotiate reference calls for top-tier pursuits.
- Sequence commercial commitments against confirmed platform readiness in coordination with Platform Group leadership (Marcos Escalante, Zubin Singh).
Requirements
- Proven P&L leadership in ad-tech, retail media, programmatic advertising, or enterprise SaaS. Minimum $25M revenue responsibility.
- Direct experience building or selling into a retail media network, DSP platform, or enterprise ad-tech infrastructure serving retailers or publishers.
- Track record of converting existing enterprise relationships. The GTM motion here is conversion, not acquisition.
- Deep understanding of programmatic ecosystem mechanics: DSPs, SSPs, identity resolution, audience targeting, closed-loop measurement, and retail media economics.
- Experience selling technology infrastructure through complex, multi-stakeholder enterprise cycles with C-suite retail buyers.
- Demonstrated ability to lead cross-functional commercial teams in a resource-constrained, fast-moving environment.
Preferred
- Existing relationships with US retail media decision-makers: heads of media, RM GMs, or commerce leads at major grocery, drug, or mass retailers
- Experience with white-label platform businesses, selling technology that operates under the customer's brand
- Familiarity with Catalina Marketing, its retailer ecosystem, or the purchase-data measurement landscape
- Prior GM or BU-leader experience in a multi-BU structure where cross-BU coordination on shared platform and data assets was central to success
- Understanding of agentic AI and its application to media buying and campaign optimization
Benefits
- Base salary: $250,000 - $400,000 plus annual bonus
- 100% company-paid Medical, Dental, and Vision coverage
- Company-paid Life Insurance and Disability Insurance
- Unlimited paid time off - we trust your discretion
- Opportunities for profit sharing, equity, and ownership
- Cell phone reimbursement
Infillion
3.9 Glassdoor
Infillion is the only global media platform combining the power of MediaMath’s industry-leading data and technology with the unrivaled performance of TrueX’s interactive video and CTV technology. Infillion works with more than 1,400 of the world’s leading agencies and brands with premium managed- and self-service cookieless media solutions that deliver guaranteed attention in an increasingly opaque media environment. Infillion is headquartered in New York City, and owns MediaMath, Gimbal location-based technology, InStadium, NeXt, Analytiks.ai and Phonic.ai. The company is one of the most awarded ad-tech companies in the media, marketing, advertising and technology industries and is now one of FastCo’s Most Innovative Companies.
Founded in 2008
New York, New York, USA
174 employees (21 in marketing)
100% recommend to a friend
100% CEO approval
Traffic Signals
Monthly Visitors
16.5K
Monthly Google Ads Budget
$3.3K
Traffic Source Mix
Search
34.1%
Direct
49.3%
Referral
8.2%
Social
6.9%
Paid
1.2%
Headcount Trend
Current headcount: ~175
Marketing Team
Marketing Team Size
13 (7% of company)
Median Career Experience
18 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1
People
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