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Marketing jobs

2 marketing jobs

Veritiv Corporation

Veritiv Corporation

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Sandy Springs, GA (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Drive analytics and digital measurement for Veritiv, owning tag manager, analytics setup and dashboards.

Own Adobe Analytics/Tag Manager implementation and ongoing reporting.
Must-have: 5–10 years in analytics with GA/Adobe and Marketo experience.
Standout: Hybrid Atlanta role with cross-functional BI impact and ROI focus.

Manage implementation of new Adobe Tag Manager setup and Adobe Analytics setup for new website experience.
Utilize, maintain and track changes in Adobe Tag Manager to set up accurate tracking.
Identify and clarify website and campaign objectives and lead the development of KPIs that address these objectives.
Lead discussions with internal stakeholders to determine ongoing digital and business intelligence needs in order to design, develop, and produce ongoing dashboards and reports to the support the business.
Provide ROI and ROAS analysis for digital and potential offline marketing campaigns that support digital commerce goals.
Work with internal stakeholders for test design and analysis to create solid test designs that will produce statistically sound, actionable results.
In addition to standard web dashboards and reports, continually mine Adobe Analytics, digital marketing analytics and business data for insights to improve performance and recommendations for potential direction to stakeholders.
Recommend new technologies or data integrations to improve digital commerce analytics capability and actionable insights.
Collaborate with business analysts in the company to determine best solutions for reporting ROI and integration of data into other reporting tools.
Contribute to the development of product portfolio, promotional strategies and pricing plans to drive business growth and support financial and strategic goals.