4 weeks ago
Senior Influencer Manager
Coolr
New York City, NY (Hybrid)Full time$95K/yr – $120K/yr
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Senior Influencer Manager
New York City, NY (Hybrid)
$95K/yr – $120K/yrSenior LevelFull time
Posted 4 weeks ago
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Job Summary
Own the influencer program across client accounts, from strategy and talent sourcing to execution and reporting, while building a US creator network and guiding client conversations as the day-to-day influencer lead.
- Influencer strategy and governance: define creator playbooks, onboarding, and approvals aligned to KPIs and brand goals.
- Campaign management and optimization: source talent, negotiate, manage deliverables, track performance, and adjust tactics across channels.
- Network growth and client impact: expand the US creator network, support new business, and maintain profitability with agency processes.
Job Description
Responsibilities
- Responsible for the successful running of all influencer activity on client accounts
- Developing influencer and creator strategies that align with client business goals, brand vision, audience behavior and campaign KPIs
- Oversee outreach to influencer partners including sourcing, negotiations, contracts, deliverables, usage, and overall program management
- Reviewing and approving influencer content to ensure it is on-brief, legally compliant and creatively compelling
- Tracking campaign performance, analyzing data to optimize influencer program strategies and to shape future recommendations
- Recommending paid amplification, boosting and distribution opportunities where influencer content can work harder across channels
- Building strong, trusted relationships with clients, acting as the day-to-day influencer lead across active accounts
- Develop influencer specific ways of working documents and processes for the agency to maintain across all clients
- Oversight of influencer budgets, working with the Client Services Director to maintain profitability across all campaigns
- Building Coolr US’ creator network and partnership portfolio, helping establish the agency’s presence and reputation in the US influencer space
Requirements
- An experienced Influencer Manager in a social first agency or brand
- Proven experience managing influencer campaigns end-to-end, from strategy and talent sourcing through to execution, reporting and optimization.
- Confident client-facing presence, with the ability to build trust, lead conversations and clearly explain influencer strategy, performance and recommendations.
- Ablity to manage, track and negotiate with suppliers and partners to ensure we are delivering the best work possible in an entrepreneurial manner.
- Able to handle multiple clients and prioritize your time and internal resource based on requirement.
- Strong understanding of social platforms, creator culture, internet behavior, paid amplification and what makes influencer content actually work in-feed.
- Excellent talent judgement, with the ability to identify creators who are not only relevant on paper, but genuinely right for the brand, audience and platform.
- Excited by the opportunity to help build a growing US team, shape a function from the ground up and go the extra mile to deliver standout work.
Benefits
- 💰 Competitive salary reflective of your experience and aligned with our internal salary bands.
- 🤸♂️ Flexible Hybrid working. We work 3 days in the office and 2 from home
- 🌴 Enjoy 20 days of paid time off (PTO), in addition to all U.S. Federal Holidays.
- 🎉 Birthday Day off – an extra day to celebrate your big day
- 💆 Wellbeing day off — one additional day off plus a $50 voucher to support your wellbeing.
- ➕ Private Healthcare cover, Tech scheme + more
- ♣ Coolr weekly socials - we get together every week to connect as a team
Coolr
4.6 Glassdoor
Coolr is an award-winning social media and influencer marketing agency, with offices in London. Voted Best Large Agency - Global Social Media Awards 2024, Social Media Agency of The Year - UK Agency Awards 2024, and Digital Agency of The Year in EMEA at the Sabre Awards 2025.
Founded in 2016
London, England, GBR
152 employees (79 in marketing)
82% recommend to a friend
90% CEO approval
Traffic Signals
Monthly Visitors
20K
Traffic Source Mix
Search
45.6%
Direct
38.3%
Referral
7.9%
Social
7%
Paid
1%
Headcount Trend
Current headcount: ~156
Marketing Team
Marketing Team Size
45 (30% of company)
Marketing Roles Posted (Last 30 Days)
3