17 hrs ago
Associate Director, Paid Search
Doner
USA (Remote)Full time$100K/yr – $125K/yr
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Associate Director, Paid Search
USA (Remote)
$100K/yr – $125K/yrSenior Level9+ years expFull time
Posted 17 hrs ago
Job Summary
Own and optimize paid search programs across Google Ads and Microsoft Ads, leading strategy, testing, and client-facing performance updates.
- Manage large budgets with ROAS/CPA targets and forecastable revenue growth
- Mentor juniors and coordinate with SEO, Paid Social, and Analytics to drive full-funnel results
Job Description
Responsibilities
- Own performance across multiple paid search accounts (Google Ads, Microsoft Ads)
- Stay hands-on: build, optimize, and troubleshoot campaigns across Search, Shopping, and PMax
- Manage budgets, pacing, and performance against KPIs (ROAS, CPA, revenue)
- Identify growth opportunities across brand and non-brand (keywords, structure, bidding, feeds)
- Create and present clear performance updates and strategic recommendations to clients
- Build and maintain forecasting models for budget and revenue planning
- Lead testing (bidding, creatives, audiences, landing pages) with clear hypotheses and learnings
- Partner with SEO, Paid Social, and Analytics teams on full-funnel strategy
- Mentor junior team members and review work for quality and accuracy
- Work with engine reps to unlock betas and performance insights
Requirements
- 6–9 years of hands-on paid search experience across Google Ads and Microsoft Ads
- Strong in-platform execution across Search, Shopping, and Performance Max (structure, build, optimize)
- Proven ability to manage and scale large budgets while hitting ROAS/CPA targets
- Deep understanding of bidding strategies, query mining, and account structure for scale
- Experience driving incremental growth (especially non-brand), not just maintaining performance
- Comfortable with forecasting, pacing, and budget allocation decisions
- Strong grasp of feed optimization and Merchant Center fundamentals
- Ability to turn data into clear, actionable recommendations for clients
- Confident presenting to clients and pushing POVs, not just reporting results
- Experience reviewing work and mentoring junior team members
Doner
Allow us to introduce ourselves. Doner is a collective of left and right brains alike who come together for creative good. We’re a full-service agency with offices in L.A., Detroit, and the East Coast. From strategy to creative, we have a spirit of scrappiness that asks, “What If?” And with over 80 years of heritage and forward-thinking, we have the skill to pull it off.
Salaries
Posted range
$100K/yr – $125K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
113 (13% of company)
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
6.5K
Traffic Source Mix
Search
35.7%
Direct
48.9%
Referral
6.8%
Social
7.3%
Paid
1.2%
Headcount Trend
Current headcount: ~863