2 months ago
Senior Marketing Analyst (Remote)
Balco, Inc.
USA (Remote)Full time
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All marketing roles in the US
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Senior Marketing Analyst (Remote)
USA (Remote)
Salary Not AvailableSenior Level10+ years expFull time
Posted 2 months ago
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Job Summary
Drive data-led marketing analytics and enable data-driven decision-making across strategy, execution, and reporting, partnering with sales, marketing operations, and leadership.
- Own data-driven insights and dashboards that inform marketing strategy and campaign optimization.
- Lead CDP dataflows and audience segmentation to enable targeted outreach and measurement.
- Design and execute testing programs to uncover drivers of growth and improve funnel performance.
Job Description
Responsibilities
- Data Analysis & Insights: Analyze customer sales and marketing data to identify trends, patterns, attribution and insights around performance.
- Data Analysis & Insights: Uncover meaningful insights from business data and recommend strategic initiatives that improve business performance, engage the customer, and drive incremental value.
- Data Analysis & Insights: Analyze large complex datasets and present results in easily digestible visualizations that surface insights and drive action. (e.g. customer profile dashboards, marketing campaigns, audience performance dashboards)
- Data Analysis & Insights: Work as an internal business advisor, partnering with business teams to understand the full context of data/analysis requests.
- Data Analysis & Insights: Manage dataflows in & out of Customer Data Platform (CDP), including creation of audiences based on target profile traits; use CDP database for data analytics.
- Strategy & Experimentation: Lead efforts in designing and implementing testing strategies within sales and marketing outreach in order to learn key drivers of our business and drive efficiencies.
- Strategy & Experimentation: Maintain an in-depth understanding of industry trends and metrics and demonstrate the ability to recognize how they can impact the business.
- Execution & Enablement: Collaborate with marketing operations to build targeting models and improve campaign delivery through data.
- Execution & Enablement: Assist in the development of marketing materials and content as needed.
- Execution & Enablement: Write SQL queries and use Python or Alteryx to extract, transform, and analyze complex datasets from various sources.
Requirements
- Bachelor’s degree in Marketing, Data Analytics, Business, Statistics, Computer Science, or a related field
- 10+ years of experience in a marketing analytics, marketing operations, or data analysis role
- Demonstrated success in optimizing B2B marketing strategies through data
- Strong experience writing complex SQL queries and building BI dashboards (Power BI or similar)
- Proficient in Alteryx (or equivalent) for building models and automating analytics workflows
- Experience in the building products industry (HVAC, plumbing, electrical) is a plus
- Advanced analytical skills with the ability to distill complexity into actionable insights.
- Strong business acumen and an understanding of the B2B sales funnel.
- Exceptional communication and data storytelling skills—comfortable presenting to executives.
- Familiarity with CRM, sales automation, and e-commerce platforms.
Preferred
- Experience in the building products industry (HVAC, plumbing, electrical) is a plus
- Personal Attributes : Curious and proactive, with a growth mindset.
- Strategic thinker who enjoys solving complex problems.
Benefits
- Competitive base salary plus performance-based incentives
- Employee Stock Ownership Plan (ESOP)
- 401(k) with company match
- Comprehensive health and welfare benefits
Balco, Inc.
Balco is a leading manufacturer of pre-engineered and custom architectural building components offering worldwide service and distribution for the commercial construction industry.With 60 years of experience, Balco has set an industry benchmark with our highly skilled engineers, manufacturing processes, and drafting designs. We customize our products to fit your projects’ needs. At Balco, we are dedicated to bringing you the highest quality products at competitive prices. Let us be an integral part of your next project.Our products include:• Expansion Joint Covers• Partition Closures• Fire Barriers• Floor Mats & Grids• Stair Nosings• Trench & Access Covers• Photoluminescent Egress
Traffic Signals
Monthly Visitors
7.9K
Traffic Source Mix
Search
32.6%
Direct
45.6%
Referral
6.7%
Social
13.3%
Paid
1.6%
Headcount Trend
Current headcount: ~111
Marketing Team
Marketing Team Size
3 (3% of company)