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Marketing jobs

6 marketing jobs

11 days ago

Senior Product Marketing Manager, Literacy

Curriculum Associates

USA (Unknown)Full time$82K/yr – $140K/yr

11 days ago

Senior Product Marketing Manager, Literacy

Curriculum Associates

USA (Remote)Full time$82K/yr – $140K/yr

2 months ago

Director, Product Marketing

Curriculum Associates

USA (On-site)Full time$111K/yr – $197K/yr

2 months ago

Senior Manager, Product Marketing

Curriculum Associates

USA (On-site)Full time$82K/yr – $140K/yr

3 months ago

Senior Marketing and Data Analytics Manager

Curriculum Associates

USA (Remote)Full time$82K/yr – $140K/yr

4 months ago

Senior Manager, Business Development

Curriculum Associates

Greensboro, NC (Hybrid)Full time$93K/yr – $166K/yr

All marketing roles in the US

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All marketing roles in the US

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6 jobs

Senior Product Marketing Manager, Literacy

Curriculum Associates

USA (Unknown)

$82K/yr - $140K/yrIn-houseFull-timeSenior level5+ years exp.

11 days ago

Senior Product Marketing Manager, Literacy

Curriculum Associates

USA (Remote)

$82K/yr - $140K/yrIn-houseFull-timeSenior level5+ years exp.

11 days ago

Director, Product Marketing

Curriculum Associates

USA (On-site)

$111K/yr - $197K/yrIn-houseFull-timeDirector/executive8+ years exp.

2 months ago

Senior Manager, Product Marketing

Curriculum Associates

USA (On-site)

$82K/yr - $140K/yrIn-houseFull-timeSenior level5+ years exp.

2 months ago

Senior Marketing and Data Analytics Manager

Curriculum Associates

USA (Remote)

$82K/yr - $140K/yrIn-houseFull-timeSenior level5+ years exp.

3 months ago

Senior Manager, Business Development

Curriculum Associates

Greensboro, NC (Hybrid)

$93K/yr - $166K/yrIn-houseFull-timeSenior level3+ years exp.

4 months ago

Curriculum Associates

Senior Product Marketing Manager, Literacy

USA (Unknown)

$82K/yr – $140K/yrSenior Level5+ years expFull time

Posted 11 days ago

Job Summary

Own and execute go-to-market plans for core and supplemental literacy products, shaping messaging, assets, and cross-functional collaboration to drive launches and adoption.

Translate direction into clear marketing deliverables and ensure readiness across Sales, Enablement, and Service teams.
Refine product narratives using cross-functional insights and market research to support successful launches.

Job Description

Responsibilities

Partner with the Associate Vice President of Product Marketing – Literacy and peers to execute product marketing plans for core and supplemental literacy products
Collaborate on the development of product positioning, messaging, value propositions, and competitive differentiation for assigned literacy offerings
Conduct market and competitive research, including attending events and participating in customer ride-alongs, to identify trends, risks, and opportunities that inform messaging and go-to-market decisions
Gather and synthesize insights from cross-functional stakeholders to refine product narratives and support successful launches
Collaborate with Product Development to ensure marketing materials accurately reflect product capabilities and educator needs
Create and deliver high-quality marketing assets and playbooks, including print collateral, thought leadership content, and digital assets for use across multiple channels
Execute go-to-market plans for new and existing literacy products, ensuring readiness and alignment across Sales, Regional Marketing, Enablement, and Service teams
Support key state curriculum adoption efforts by contributing market insights, competitive analyses, and messaging guidance in partnership with Regional Marketing, Sales, and Service teams
Build and maintain strong working relationships with key stakeholders, including Sales teams, implementation partners, authors, advisors, and industry partners
Track success metrics to refine product messaging, positioning, go-to-market tactics, and campaign effectiveness

Requirements

Ability to translate direction and priorities into clear, well-executed marketing deliverables
Strong analytical and problem-solving skills to inform decisions and improve marketing effectiveness
Strong organizational and project management capabilities, with the ability to prioritize and manage multiple initiatives effectively
Clear and effective written and verbal communication skills, with the ability to create compelling content and collaborate with diverse partners
Knowledge of the K–12 literacy curriculum market and classroom instruction
Commitment to education and improving learning experiences through high-quality literacy solutions
Demonstrated success executing product marketing initiatives that drive awareness, adoption, and growth
5+ years of experience in K–12 core curriculum product marketing within educational publishing or education technology
Experience working cross-functionally with Product, Marketing, Sales, and Service teams
Bachelor’s degree required; master’s degree preferred

Benefits

Benefits – Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance.
Employees can enroll in our company’s 401k plan and receive an employer match.
Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's, as well as a number of additional perks and benefits.

Curriculum Associates

4.2 Glassdoor

At Curriculum Associates, we believe in the potential of every child and are changing the face of education technology with award-winning learning programs like i-Ready that serve a third of the nation’s K–8 students. For more than 50 years, our commitment to making classrooms better places, serving educators, and supporting equitable learning experiences for all students has driven the continuous improvement of our innovative programs. Our data-driven, research-backed cloud technology products transform how students learn, creating an environment where every child can thrive and rise to their potential.Based in North Billerica, Massachusetts, and with offices and remote employees throughout the United States, Curriculum Associates has been awarded many recognitions as a top employer. Our team of more than 2,500 employees is composed of lifelong learners who stand behind this mission, working tirelessly to serve the educational community with world-class programs and support every day. If this speaks to you, we welcome you to explore opportunities on our team.

Founded in 1969

North Billerica, Massachusetts, USA

2.5K employees (390 in marketing)

www.curriculumassociates.com

81% recommend to a friend

94% CEO approval