Own the product marketing playbook for i-Ready by shaping educator and district buyer messaging, steering GTM launches, and driving cross-functional alignment that unlocks adoption and growth.

Messaging & Positioning: Craft differentiated product stories for K-12 educators, admins, and procurement audiences.
Go-to-Market Leadership: Plan launches and coordinate cross-functional execution to hit launch and pipeline goals.
Measurement & Leadership: Define KPIs, report impact to senior leaders, and develop a high-performing marketing team.

Job Description

Responsibilities

Develop and Own Product Positioning & Messaging: Craft clear, differentiated positioning and messaging for i-Ready’s assessment and instructional solutions that resonate with educators, administrators, and district leaders
Lead Go-to-Market Strategy: Drive launch plans for new products and features, ensuring cross-functional alignment and successful execution
Market & Competitive Analysis: Conduct research on EdTech trends, K–12 customer needs, and competitive landscape; translate insights into actionable strategies
Sales Enablement: Build tools, training, and content that empower Sales teams to effectively communicate product value and close deals
Content Strategy: Oversee creation of product-related content (web, collateral, presentations, case studies) to support demand generation and thought leadership
Customer Advocacy: Partner with Customer Success to identify and showcase educator and district success stories that demonstrate product impact
Performance Measurement: Define KPIs for product marketing initiatives and report on effectiveness to senior leadership
Leadership & Team Development: Manage and mentor a team of product marketers, fostering growth and professional development
Drive cross-functional collaboration and influence stakeholders at all levels to ensure alignment on product strategy and messaging
Champion a culture of innovation, accountability, and continuous improvement within the marketing organization

Requirements

Experience: 8+ years in product marketing or related roles, with at least 3 years in a leadership position
Required: Proven experience in the EdTech sector, with a strong understanding of K–12 education markets, buyer personas, and procurement cycles
Preferred: Experience in the K-12 assessment market, with a strong understanding of assessment buyer personas, procurement cycles and offerings
Skills: Strategic thinking, storytelling, and analytical skills; ability to influence cross-functional teams and lead high-performing teams
Education: Bachelor’s degree in Marketing, Business, or related field; MBA a plus

Preferred

Experience in education, assessment, edtech, or research-driven environments strongly preferred
MBA is a plus

Benefits

Medical, dental, vision, and basic life insurance
Company 401k plan with employer match
Flexible vacation and sick policy in addition to twelve paid holidays
Winter office closure between Christmas and New Year’s
A number of additional perks and benefits

Curriculum Associates

4.2 Glassdoor

At Curriculum Associates, we believe in the potential of every child and are changing the face of education technology with award-winning learning programs like i-Ready that serve a third of the nation’s K–8 students. For more than 50 years, our commitment to making classrooms better places, serving educators, and supporting equitable learning experiences for all students has driven the continuous improvement of our innovative programs. Our data-driven, research-backed cloud technology products transform how students learn, creating an environment where every child can thrive and rise to their potential.Based in North Billerica, Massachusetts, and with offices and remote employees throughout the United States, Curriculum Associates has been awarded many recognitions as a top employer. Our team of more than 2,500 employees is composed of lifelong learners who stand behind this mission, working tirelessly to serve the educational community with world-class programs and support every day. If this speaks to you, we welcome you to explore opportunities on our team.

Founded in 1969

North Billerica, Massachusetts, USA

2.5K employees (390 in marketing)

www.curriculumassociates.com

81% recommend to a friend

94% CEO approval

Traffic Signals

Monthly Visitors

560.2K

Monthly Google Ads Budget

$6.6K

Traffic Source Mix

44.2%

Direct

47.8%

Referral

Social

0.5%

Paid

0.4%

Headcount Trend

Current headcount: ~2.5K

Marketing Team

Marketing Team Size

291 (11% of company)

Median Career Experience

15 years

Median Tenure

4.4 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Sabine Mullin

Chief Marketing Officer

At the company for 1 year 4 months

Kathryn Evans, MEd

Associate Vice President of Product Marketing (Literacy)

At the company for 1 year 7 months

Emily McCann

Senior Vice President Marketing

At the company for 4 years 5 months

Angela Miata

VP Marketing, Brand and Creative Strategy

At the company for 4 years 10 months

Funding

Last Raise

Series Unknown, 7 years ago

Recent News

Alabama Middle School Principal Named Curriculum Associates' 2024 Inspire Award Winner

Dec 16, 2024 • PR Newswire

Alabama Middle School Principal Kyle Pinckard Named Curriculum Associates’ 2024 Inspire Award Winner

Dec 16, 2024 • citybiz

Curriculum Associates Selects 29 Education Professionals for Its 2025 Class of Extraordinary Educators™

Dec 3, 2024 • PR Newswire

Responsibilities

Develop and Own Product Positioning & Messaging: Craft clear, differentiated positioning and messaging for i-Ready’s assessment and instructional solutions that resonate with educators, administrators, and district leaders
Lead Go-to-Market Strategy: Drive launch plans for new products and features, ensuring cross-functional alignment and successful execution
Market & Competitive Analysis: Conduct research on EdTech trends, K–12 customer needs, and competitive landscape; translate insights into actionable strategies
Sales Enablement: Build tools, training, and content that empower Sales teams to effectively communicate product value and close deals
Content Strategy: Oversee creation of product-related content (web, collateral, presentations, case studies) to support demand generation and thought leadership
Customer Advocacy: Partner with Customer Success to identify and showcase educator and district success stories that demonstrate product impact
Performance Measurement: Define KPIs for product marketing initiatives and report on effectiveness to senior leadership
Leadership & Team Development: Manage and mentor a team of product marketers, fostering growth and professional development
Drive cross-functional collaboration and influence stakeholders at all levels to ensure alignment on product strategy and messaging
Champion a culture of innovation, accountability, and continuous improvement within the marketing organization

Requirements

Experience: 8+ years in product marketing or related roles, with at least 3 years in a leadership position
Required: Proven experience in the EdTech sector, with a strong understanding of K–12 education markets, buyer personas, and procurement cycles
Preferred: Experience in the K-12 assessment market, with a strong understanding of assessment buyer personas, procurement cycles and offerings
Skills: Strategic thinking, storytelling, and analytical skills; ability to influence cross-functional teams and lead high-performing teams
Education: Bachelor’s degree in Marketing, Business, or related field; MBA a plus

Preferred

Experience in education, assessment, edtech, or research-driven environments strongly preferred
MBA is a plus

Benefits

Medical, dental, vision, and basic life insurance
Company 401k plan with employer match
Flexible vacation and sick policy in addition to twelve paid holidays
Winter office closure between Christmas and New Year’s
A number of additional perks and benefits