3 weeks ago
Direct Marketing Campaign Manager
Arvest Bank
Bentonville, AR (Hybrid)Full time$89K/yr – $112K/yr
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Direct Marketing Campaign Manager
Bentonville, AR (Hybrid)
$89K/yr – $112K/yrSenior Level5+ years expFull time
Posted 3 weeks ago
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Job Summary
Own and optimize direct marketing campaigns across acquisition and retention, balance testing with compliance and budgeting, and turn customer data into action.
- Campaign Quality & Integration: Direct, edit and ensure quality of campaigns across channels.
- Testing & Insights: Develop testing scenarios and use data analysis to drive results.
- Compliance & Budgeting: Align with branding, policy, and finance for business cases and spend.
Job Description
Own and optimize direct marketing campaigns across acquisition and retention, balance testing with compliance and budgeting, and turn customer data into action.
- Campaign Quality & Integration: Direct, edit and ensure quality of campaigns across channels.
- Testing & Insights: Develop testing scenarios and use data analysis to drive results.
- Compliance & Budgeting: Align with branding, policy, and finance for business cases and spend.
Arvest Bank
3.7 Glassdoor
Arvest Bank is a community-based financial institution serving more than 110 communities in Arkansas, Kansas, Missouri and Oklahoma. Established in 1961, Arvest Bank is committed to meeting the needs of its retail and business customer households by continually investing in the digital tools and services customers expect. Its extensive network of more than 200 banking locations provides loans, deposits, treasury management, credit cards, mortgage loans and mortgage servicing as a part of its growing list of digital services. Arvest is known for its commitment to the communities it serves and to attracting, hiring and retaining a diverse group of talented people. To learn more please visit www.arvest.com.Member FDIC. Equal Housing Lender.
Founded in 1961
5.9K employees (164 in marketing)
69% recommend to a friend
91% CEO approval
Traffic Signals
Monthly Visitors
1.6M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
23.4%
Direct
73.1%
Referral
2.8%
Social
0.2%
Paid
0.4%
Headcount Trend
Current headcount: ~5.9K
Marketing Team
Marketing Team Size
122 (2% of company)
Marketing Roles Posted (Last 30 Days)
1