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Marketing jobs

5 marketing jobs

4 weeks ago

Director of Demand Generation

Jane App

Raleigh, NC (Remote)Full time$156K/yr – $254K/yr

5 weeks ago

Principal Product Marketing Manager, Payments and Financial Services

Jane

USA (Remote)Full time$171K/yr – $231K/yr

1 month ago

Senior Web Marketing Manager

Jane App

Raleigh, NC (Remote)Full time$140K/yr – $227K/yr

3 months ago

Senior Product Marketing Manager, Payments and Financial Services

Jane App

USA (Remote)Full time$171K/yr – $231K/yr

5 months ago

Lifecycle Marketing Manager

Jane App

Raleigh, NC (Remote)Full time$119K/yr – $186K/yr

All marketing roles in the US

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All marketing roles in the US

Get alerts for this search

Jane App

Director of Demand Generation

Raleigh, NC (Remote)

$156K/yr – $254K/yrDirector/Executive7+ years expFull time

Posted 4 weeks ago

Job Summary

Own paid media strategy and team across channels, shape tests with product and design, and ensure measurement, optimization, and AI-enabled demand growth.

Own paid media budget and channel strategy across search, social, and direct mail.
Collaborate with design, development, and product to test and activate onboarding and activation initiatives.
Define KPIs, attribution, and reporting with Marketing Analytics & Operations to scale demand.

Job Description

Responsibilities

Own paid media. Lead our paid media budget and team across channels, including paid search, paid social, direct mail, and more - deciding where we invest, how we measure it, and when we shift.
Partner with Growth Product. You’ll work directly with designers, developers, and product managers building the future of onboarding and activation at Jane, designing and executing thoughtful tests.
Deliver on web experience. Manage the marketing side of jane.com - the front door to Jane for practitioners, patients, and the broader healthcare community. Partner closely with design and engineering, and own site strategy, conversion rate, and our organic presence across both traditional search (SEO) and AI-driven discovery (AEO).
Own lifecycle marketing. Design and run the programs that guide practitioners from first touch through trial, signup, and expansion, working closely with product marketing and sales on what happens at each stage.
Put AI to work. Make Jane easy to find in an AI-first world, and use AI across the demand program itself - research, creative testing, campaign optimization, reporting - so a small team can operate like a much bigger one.
Sharpen our measurement. We have a solid measurement foundation today. You'll define what the demand program needs next - KPIs, attribution, reporting - and partner with our Marketing Analytics & Operations team to build it.
Align with Sales and Support. Work deeply with our sales and support teams to design demand programs that support revenue outcomes, not just top-of-page metrics.
Build the team. Lead, coach, and grow a team of channel experts, and raise the bar on how we plan, test, and learn together.

Requirements

A strong track record in demand gen or growth marketing. 5-7 years driving tangible business impact, ideally with experience managing and scaling multi-million-dollar budgets.
Deeply analytical. Exceptional at translating numbers into marketing strategy, and comfortable operating in a constrained, highly data-driven environment. Deep expertise across marketing analytics, web optimization, lifecycle, and paid acquisition.
AI-forward. You're already using AI tools in your day-to-day marketing work, you have a point of view on how AI is changing search and discovery, and you're excited to keep experimenting.
High-velocity SMB experience. Proven success in high-velocity business models, ideally SMB or consumer. We're not looking for someone whose experience is only account-based marketing or traditional enterprise SaaS.
A strong collaborator. You know how to work with design, development, and product teams to drive results.
A builder of teams. A track record of hiring and developing high-caliber growth marketing talent.

Benefits

You can explore our benefits package here: US Benefits

Jane App

4.1 Glassdoor

Jane is an all-in-one health and wellness practice management platform designed to be helpful to you, no matter how or where you practice. Available online and on any device, Jane offers branded online booking, beautiful scheduling, insurance management, customizable charting, online intake forms, patient reminders, integrated payment processing, online appointments (telehealth) and more!

Founded in 2012

North Vancouver, British Columbia, CAN

707 employees (71 in marketing)

jane.app

77% recommend to a friend

91% CEO approval

Salaries

Posted range

$156K/yr – $254K/yr

Taken straight from the job posting.

See all Jane App salaries

Marketing Team

Marketing Team Size

35 (5% of company)

Median Career Experience

15 years

Median Tenure

1.7 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Alan Roth

Head of Product Marketing

At the company for 8 months

Funding

Total Funding

$112M

Last Raise

$100M

Secondary Market, 10 months ago

Funding History

May 2025
Secondary Market
Jan 2021
Secondary Market • $100M
Mar 2020
Series Unknown • $10M

Traffic Signals

Monthly Visitors

432.3K

Monthly Google Ads Budget

$27.5K

Traffic Source Mix

28.3%

Direct

27.3%

Referral

5.4%

Social

1.7%

Paid

0.2%

Headcount Trend

Current headcount: ~707

Recent News

“Wake-up call” unheeded as Canadian VC investment hits lowest level since H1 2020

Aug 13, 2025 • BetaKit

Lack of M&A and IPOs drives global secondary market to new record

Jul 25, 2025 • BetaKit

Jane Software to be reportedly valued at $1.8 billion in upcoming secondary financing

May 26, 2025 • BetaKit

Links

jane.app

X (Twitter)

Crunchbase

Responsibilities

Own paid media. Lead our paid media budget and team across channels, including paid search, paid social, direct mail, and more - deciding where we invest, how we measure it, and when we shift.
Partner with Growth Product. You’ll work directly with designers, developers, and product managers building the future of onboarding and activation at Jane, designing and executing thoughtful tests.
Deliver on web experience. Manage the marketing side of jane.com - the front door to Jane for practitioners, patients, and the broader healthcare community. Partner closely with design and engineering, and own site strategy, conversion rate, and our organic presence across both traditional search (SEO) and AI-driven discovery (AEO).
Own lifecycle marketing. Design and run the programs that guide practitioners from first touch through trial, signup, and expansion, working closely with product marketing and sales on what happens at each stage.
Put AI to work. Make Jane easy to find in an AI-first world, and use AI across the demand program itself - research, creative testing, campaign optimization, reporting - so a small team can operate like a much bigger one.
Sharpen our measurement. We have a solid measurement foundation today. You'll define what the demand program needs next - KPIs, attribution, reporting - and partner with our Marketing Analytics & Operations team to build it.
Align with Sales and Support. Work deeply with our sales and support teams to design demand programs that support revenue outcomes, not just top-of-page metrics.
Build the team. Lead, coach, and grow a team of channel experts, and raise the bar on how we plan, test, and learn together.

Requirements

A strong track record in demand gen or growth marketing. 5-7 years driving tangible business impact, ideally with experience managing and scaling multi-million-dollar budgets.
Deeply analytical. Exceptional at translating numbers into marketing strategy, and comfortable operating in a constrained, highly data-driven environment. Deep expertise across marketing analytics, web optimization, lifecycle, and paid acquisition.
AI-forward. You're already using AI tools in your day-to-day marketing work, you have a point of view on how AI is changing search and discovery, and you're excited to keep experimenting.
High-velocity SMB experience. Proven success in high-velocity business models, ideally SMB or consumer. We're not looking for someone whose experience is only account-based marketing or traditional enterprise SaaS.
A strong collaborator. You know how to work with design, development, and product teams to drive results.
A builder of teams. A track record of hiring and developing high-caliber growth marketing talent.

Benefits

You can explore our benefits package here: US Benefits