Own brand governance and cross-functional marketing initiatives, translating consumer insights into strategic campaigns and performance storytelling across channels.

Lead integrated marketing campaigns and consumer product launches
Synthesize market data into actionable brand strategies and performance stories for senior leadership

Job Description

Requirements

Proven track record in brand management, with demonstrated experience leading integrated marketing campaigns and launching consumer products.
Deep expertise in consumer insights, audience targeting, and translating market research into actionable brand strategies.
Strong financial acumen with experience managing marketing budgets, analyzing performance metrics, and optimizing active campaigns to meet business goals.
Experience writing agency briefs, managing creative deliverables, and partnering with external media and public relations agencies.
Demonstrated capability to lead cross-functional project teams and align multiple stakeholders on timelines and goals.
Advanced analytical skills with the ability to synthesize multiple data sources into cohesive performance stories for senior management.

Benefits

Growth and Career Opportunities
Flexible Work Hours
Innovation, Collaboration and Fun
Comprehensive Benefits
Other fun Perks!

Spin Master

3.2 Glassdoor

Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences across its three creative centres: Toys, Entertainment and Digital Games. With worldwide toy distribution, Spin Master is best known for award-winning brands including PAW Patrol®, Melissa & Doug®, Bakugan® and Rubik's® Cube, and is the global toy licensee for other iconic properties. Through its in-house entertainment studio, the company creates and produces captivating multiplatform content including powerhouse preschool franchise PAW Patrol, along with other original shows, short-form series and feature films. With an established presence in digital games anchored by Toca Boca® and PiknikTM, Spin Master engages 60 million active users monthly in open-ended, creative and safe play. With 29 offices spanning nearly 20 countries, Spin Master employs more than 2,500 team members globally.

Founded in 1994

Toronto, Ontario, CAN

3.1K employees (830 in marketing)

www.spinmaster.com

64% recommend to a friend

62% CEO approval