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7 marketing jobs

The HEINEKEN Company logo
2 weeks ago

Brand Manager

The HEINEKEN Company

White Plains, NY (Hybrid)Full time$110K/yr – $125K/yr
The HEINEKEN Company logo
2 weeks ago

Sr. Manager Customer Marketing On Premise

The HEINEKEN Company

White Plains, NY (On-site)Full time$145K/yr – $165K/yr
The HEINEKEN Company logo
3 weeks ago

Senior Manager Customer Marketing On-Premise

The HEINEKEN Company

White Plains, NY (On-site)Full time$145K/yr – $165K/yr
The HEINEKEN Company logo
2 months ago

Tropicalist Brand Ambassador

The HEINEKEN Company

Miami, FL (On-site)Full time
The HEINEKEN Company logo
3 months ago

Director, Americas Hub Insights & Marketing Capabilities

The HEINEKEN Company

White Plains, NY (On-site)Full time$165K/yr – $190K/yr
The HEINEKEN Company logo
4 months ago

Trade Activation Specialist

The HEINEKEN Company

Hilton Head Island, SC (On-site)Full time
The HEINEKEN Company logo
4 months ago

Manager Mexican Portfolio BTL Programming

The HEINEKEN Company

White Plains, NY (Unknown)Full time$110K/yr – $120K/yr

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7 jobs
The HEINEKEN Company logo

Brand Manager

The HEINEKEN Company

White Plains, NY (Hybrid)

$110K/yr - $125K/yrIn-houseFull-timeMid level3+ years exp.
2 weeks ago
The HEINEKEN Company logo

Sr. Manager Customer Marketing On Premise

The HEINEKEN Company

White Plains, NY (On-site)

$145K/yr - $165K/yrIn-houseFull-timeSenior level8+ years exp.
2 weeks ago
The HEINEKEN Company logo

Senior Manager Customer Marketing On-Premise

The HEINEKEN Company

White Plains, NY (On-site)

$145K/yr - $165K/yrIn-houseFull-timeSenior level8+ years exp.
3 weeks ago
The HEINEKEN Company logo

Tropicalist Brand Ambassador

The HEINEKEN Company

Miami, FL (On-site)

In-houseFull-timeIntern/new grad
2 months ago
The HEINEKEN Company logo

Director, Americas Hub Insights & Marketing Capabilities

The HEINEKEN Company

White Plains, NY (On-site)

$165K/yr - $190K/yrIn-houseFull-timeDirector/executive5+ years exp.
3 months ago
The HEINEKEN Company logo

Trade Activation Specialist

The HEINEKEN Company

Hilton Head Island, SC (On-site)

In-houseFull-timeMid level1+ years exp.
4 months ago
The HEINEKEN Company logo

Manager Mexican Portfolio BTL Programming

The HEINEKEN Company

White Plains, NY (Unknown)

$110K/yr - $120K/yrIn-houseFull-timeManager4+ years exp.
4 months ago
The HEINEKEN Company logo
The HEINEKEN Company

Brand Manager

White Plains, NY (Hybrid)

$110K/yr – $125K/yrMid Level3+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end US activation calendar and seamless cross-channel campaigns for a global CPG brand, weaving ATL, BTL, and Experiential work into a single integrated plan with finance and agency partners.

  • Campaign Governance: Own annual tentpoles, calendars, and multi-agency collaboration to protect brand identity and budget.
  • Channel Orchestration: Align ATL/BTL/Experiential with global campaigns for American consumers and US-market execution.
  • Measurement & Resources: Track A/BTL initiatives and pull market insights to drive penetration and local relevance.

Job Description

Responsibilities

  • Lead the execution in excellence of the annual communication calendars that embody the long-term strategy making the best use of Heineken budgets and assets
  • Lead and ensure seamless integration of ATL, BTL and Experiential initiatives through radical collaboration with Heineken USA and Heineken Global team members.
  • Collaborate with stakeholders to ensure global campaigns are deployed in meaningful ways for American consumers.
  • Lead the creation of campaign-tentpoles every year, in collaboration with agencies and Heineken stakeholders.
  • Develop the brand’s Media Strategy in collaboration with the Media team and the sponsorship and activation strategies with the Partnerships team.
  • Ensure consistency with positioning and brand visual identity in all campaigns and communication channels.
  • Develop internal communications to maximize engagement with the brand and optimize execution across the US.
  • Manage the implementation, tracking and measurement of all A/BTL initiatives, in a structured manner, to drive consumer penetration throughout the US, sourcing market-level insights from the organization and supporting locally relevant business needs.
  • Collaborate with peers and cross functional stakeholders – Media, PR, Trade, Commercial, Sponsorship, Legal, CMI – in developing solid strategies and executing seamless plans.
  • Manage the brands budget, considering reports, alignment with all agencies and internal teams + being the key point of contact for the Finance Team as well.

Requirements

  • Minimum 3+ years’ experience managing integrated communication of a global CPG brand.
  • Bachelor’s Degree Required
  • Proven track record in project management, including development and deployment of complex campaign ecosystems through different stakeholders and agency partners.
  • Strong communication and inter-personal skills
  • Experience managing reporting dashboards
  • Experience with Nielsen and other syndicated data resources
  • Entrepreneurial mindset and strong problem-solving skills
  • Proximity to HUSA Office for hybrid work

Benefits

  • Benefits - Medical/Dental/Vision + Matching 401k Plan
  • Vacation – 20 Days Paid Vacation & Unlimited Wellness Days
  • $200 Monthly Beverage Allowance
The HEINEKEN Company logo

The HEINEKEN Company

4.3 Glassdoor

HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 500 international, regional, local, and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management.Through our "Brew a Better World" strategy, sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets.We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Stay informed: https://www.theheinekencompany.com/newsroomPlease enjoy our brands responsibly and only share our posts with those who are of legal drinking age.

Founded in 1900
Amsterdam, North Holland, NLD
43K employees (3,519 in marketing)
www.theHEINEKENcompany.com
87% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
390.4K
Traffic Source Mix
Search
36.6%
Direct
39%
Referral
12.8%
Social
10.5%
Paid
0.8%

Headcount Trend

Current headcount: ~42.6K

Marketing Team

Marketing Team Size
2,876 (7% of company)
Marketing Roles Posted (Last 30 Days)
5

Funding

Last Raise
$2.4B
Post IPO Debt, 7 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $2.4B
  • Apr 2025
    Post IPO Debt • $1B
  • Jun 2024
    Post IPO Debt • $965.9M

Recent News

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Heineken Earnings Beat Expectations on Robust Sales Volumes; Launches Buyback
Feb 12, 2025 • MarketScreener
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Feb 12, 2025 • GlobeNewswire News Room
European drinks group skid after US surgeon general calls for cancer warnings
Jan 3, 2025 • Investing.com
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Jan 2, 2025 • businesspost.ie
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Societal pressure ‘holding back’ alcohol-free drinks sales, research finds
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Rapidly-growing non-alcoholic beer market ‘underdeveloped’
Dec 21, 2024 • The Irish Times
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Nov 25, 2024 • allAfrica.com
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