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Marketing jobs

7 marketing jobs

8 days ago

Sr. Product Marketing Manager - Platform

NetApp, Inc.

Santa Clara County, CA (Hybrid)Full time$190K/yr – $220K/yr

2 weeks ago

Naming and Messaging Lead - Product Marketing

NetApp, Inc.

Santa Clara County, CA (On-site)Full time$160K/yr – $175K/yr

5 weeks ago

Global Experience Marketing Manager, Proprietary Experiences

NetApp, Inc.

Durham, NC (On-site)Full time$129K/yr – $170K/yr

6 weeks ago

Content Strategist, Product Marketing

NetApp, Inc.

Durham, NC (On-site)Full time$100K/yr – $118K/yr

2 months ago

Director of Competitive Intelligence - Product Marketing

NetApp, Inc.

Santa Clara County, CA (On-site)Full time$265K/yr – $305K/yr

3 months ago

GTM, Portfolio Activation Intern

NetApp, Inc.

Durham, NC (On-site)Internship

3 months ago

Principal Product Marketing Manager

NetApp, Inc.

USA (On-site)Full time$250K/yr – $270K/yr

All marketing roles in the US

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All marketing roles in the US

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7 jobs

Sr. Product Marketing Manager - Platform

NetApp, Inc.

Santa Clara County, CA (Hybrid)

$190K/yr - $220K/yrIn-houseFull-timeSenior level8+ years exp.

8 days ago

Naming and Messaging Lead - Product Marketing

NetApp, Inc.

Santa Clara County, CA (On-site)

$160K/yr - $175K/yrIn-houseFull-timeSenior level7+ years exp.

2 weeks ago

Global Experience Marketing Manager, Proprietary Experiences

NetApp, Inc.

Durham, NC (On-site)

$129K/yr - $170K/yrIn-houseFull-timeSenior level10+ years exp.

5 weeks ago

Content Strategist, Product Marketing

NetApp, Inc.

Durham, NC (On-site)

$100K/yr - $118K/yrIn-houseFull-timeMid level5+ years exp.

6 weeks ago

Director of Competitive Intelligence - Product Marketing

NetApp, Inc.

Santa Clara County, CA (On-site)

$265K/yr - $305K/yrIn-houseFull-timeDirector/executive12+ years exp.

2 months ago

GTM, Portfolio Activation Intern

NetApp, Inc.

Durham, NC (On-site)

In-houseInternshipIntern/new grad

3 months ago

Principal Product Marketing Manager

NetApp, Inc.

USA (On-site)

$250K/yr - $270K/yrIn-houseFull-timeSenior level12+ years exp.

3 months ago

NetApp, Inc.

Sr. Product Marketing Manager - Platform

Santa Clara County, CA (Hybrid)

$190K/yr – $220K/yrSenior Level8+ years expFull time

Posted 8 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end messaging stack and GTM programs across platforms and buyer personas, translating technology into business outcomes and driving measurable adoption.

Own messaging stack from platform to products and buyer personas
Lead market insights, competitive benchmarking, and roadmap inputs
Drive go-to-market launches, enablement assets, and measurable outcomes

Job Description

Responsibilities

Messaging & Positioning: Own the end-to-end messaging stack: platform → solutions → products → buyer personas. Develop differentiated positioning and value propositions anchored in customer outcomes. Craft compelling messaging that translates technology into customer outcomes. Maintain messaging toolkits and ensure consistency across all channels.
Market Insights: Conduct TAM/SAM analysis, buyer research, and competitive benchmarking. Monitor market trends and provide actionable insights for roadmap and GTM strategy.
Go-to-Market Strategy: Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes. Build integrated marketing and launch plans, including budget considerations.
Solutions Marketing: Build solution frameworks for high-value plays (AI pipelines, cyber resilience, hybrid cloud modernization) anchored in customer needs. Translate technical capabilities into business-value narratives and architectures.
Sales Enablement: Develop tailored content to empower sellers and partners. Understand direct and indirect routes-to-market and collaborate on partner activation strategies.
Analyst & Event Engagement: Support analyst briefings and submissions to secure leadership positioning. Drive messaging and demo strategy for events, conferences, and executive briefings.
Pricing & Packaging: Contribute to offer strategy, monetization models, and portfolio rationalization. Provide pricing insights and support TCO/TVO narratives.
Performance Measurement: Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies. Measure effectiveness of messaging and content and optimize based on KPIs and feedback loops.

Requirements

8+ years in a product marketing role within an enterprise technology or cloud solutions company.
Strong storytelling and messaging capabilities.
Deep understanding of buyer personas, customer journeys, and competitive landscapes.
Ability to bridge technical concepts with business value.
Bachelor's degree in business, technical or marketing related field OR additional equivalent experience as stated above.

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Messaging & Positioning: Own the end-to-end messaging stack: platform → solutions → products → buyer personas. Develop differentiated positioning and value propositions anchored in customer outcomes. Craft compelling messaging that translates technology into customer outcomes. Maintain messaging toolkits and ensure consistency across all channels.
Market Insights: Conduct TAM/SAM analysis, buyer research, and competitive benchmarking. Monitor market trends and provide actionable insights for roadmap and GTM strategy.
Go-to-Market Strategy: Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes. Build integrated marketing and launch plans, including budget considerations.
Solutions Marketing: Build solution frameworks for high-value plays (AI pipelines, cyber resilience, hybrid cloud modernization) anchored in customer needs. Translate technical capabilities into business-value narratives and architectures.
Sales Enablement: Develop tailored content to empower sellers and partners. Understand direct and indirect routes-to-market and collaborate on partner activation strategies.
Analyst & Event Engagement: Support analyst briefings and submissions to secure leadership positioning. Drive messaging and demo strategy for events, conferences, and executive briefings.
Pricing & Packaging: Contribute to offer strategy, monetization models, and portfolio rationalization. Provide pricing insights and support TCO/TVO narratives.
Performance Measurement: Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies. Measure effectiveness of messaging and content and optimize based on KPIs and feedback loops.

Requirements

8+ years in a product marketing role within an enterprise technology or cloud solutions company.
Strong storytelling and messaging capabilities.
Deep understanding of buyer personas, customer journeys, and competitive landscapes.
Ability to bridge technical concepts with business value.
Bachelor's degree in business, technical or marketing related field OR additional equivalent experience as stated above.