7 hrs ago
Founding Head of Brand
Pairs
USA (Remote)Full time$80K/yr – $175K/yr
Marketing jobs in the US
Marketing jobs in the US
Founding Head of Brand
USA (Remote)
$80K/yr – $175K/yrSenior LevelFull time
Posted 7 hrs ago
Job Summary
Own the end-to-end brand for Pairs, defining strategy, identity, voice, and omnichannel content; manage video, shoots, and editorial to shape founder and investor perception.
- Directly create and publish brand content, edit video, and brief or supervise shoots.
- Plan and grow a brand team over time while applying AI judiciously to improve quality.
Job Description
Responsibilities
- This is our first full-time brand hire. You set the brand strategy and you run it: what Pairs says, where it says it, how it looks, and the impression a founder or investor forms before they ever speak to us.
- Brand identity. Positioning, voice and visual identity, held consistent across our site, our social channels and the press.
- Editorial and social. Weekly founder and company posts on LinkedIn and X, both newsletters and the quarterly report. You write them and you publish them.
- Our video library. Repurposing recorded founder and investor interviews into films, series and clips, and finding creative new ways to use the material.
- Story shoots. New founder and investor shoots, from booking and preparation through the shoot to the final edit, which you cut yourself.
- Brand perception. How founders and investors perceive Pairs, and how that perception improves over time.
Requirements
- Have built and run a brand end to end that we can review: a named brand where you set the voice, created the content, ran the channels, and can quote the results before and after.
- Still create the work yourself. You write, edit video and direct shoots, and you can state precisely what you made and what you briefed out.
- See more in existing footage than others do: new formats, series and cuts that give recorded material a second life.
- Write to a high standard in a restrained register, with published work longer than a social caption.
- Have managed people who make the work, whether a small team or freelancers, and are ready to build a team here over time.
- Use AI tools daily, with clear judgement about where they improve your work and where they would compromise its quality.
Preferred
- Familiarity with the founder and venture capital world is a strong advantage, but not a requirement.
Benefits
- Fully remote and asynchronous, with a few hours of overlap with US Eastern time each day
- Direct access to the co-founders, and real creative freedom
- A library of recorded founder and investor interviews ready to edit, and a video team already in place
- The room to build a team around you as the brand grows
- The best AI tools, paid for
- A brand that is yours to build and run
Pairs
累積2,000万が利用する国内最大級の恋活・婚活マッチングアプリ「Pairs」を開発・運営しています。人生を振り返った時に「あのとき、あのサービスがあって本当によかった」と、思ってもらえるサービスをつくり続けていきます。エウレカは、2008年11月に創業し、12年10月にペアーズを開始しました。15年5月に、NASDAQに上場するオンラインデーティングサービスの世界的リーディングカンパニー米Match GroupにM&Aにより参画しました。https://www.pairs.lv/
Salaries
Posted range
$80K/yr – $175K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
11 (8% of company)
Marketing Roles Posted (Last 30 Days)
3
Traffic Signals
Monthly Visitors
2.9M
Traffic Source Mix
Search
17.9%
Direct
67.2%
Referral
2.2%
Social
6.2%
Paid
0.9%
Headcount Trend
Current headcount: ~130
News about Pairs
Links
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