Hands-on in planning and activation for both online and offline strategies for a new client in the B2B space
Gather the research and data needed to formulate strategic plans that will grow client business
Lead client relationship as day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication process
Coordinate of streamlining omni-channel strategies with key partners
Present strategic recommendations, soliciting feedback and ensuring team can execute on strategy to effectively hit goals
Reports to Media Director, but acts as key day-to-day account lead over team
Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
Develop skills by participating in ongoing training, workshops, etc.
Support in any new business pitches and related work as required
Mastery of all relevant tools for reporting, analytics and competitive analysis

Requirements

Bachelor’s Degree required
Strong Understanding of media landscape
5+ years of hands-on media management experience in online advertising with a focus on performance
In-depth experience with Search, Social, and/or Programmatic channels is a must
Understanding of activation & optimization techniques across self-serve performance platforms a must
2+ years of demonstrated success in managing and leading people
Proven ability to lead and manage teams
Technically strong quantitative skills, including analytical abilities and math proficiency
Demonstrated critical thinking and problem solving abilities
Solid verbal and written communication skills, with polished presentations skills a must
Ability to work successfully with teams on multiple projects under tight deadlines

Nice To Have

Knowledge of offline media planning is a plus

Benefits

Global maternity and parental leave
Competitive benefits packages
Vacation, compassionate leave, wellness days, and flex days
Access to online services for families and new parents
Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
13 affinity groups
Internal learning and development programs
Enterprise-wide employee discounts

Critical Mass

3.1 Glassdoor

Critical Mass is a team of 1,900 inspired folks based in 13 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

Founded in 1996

Calgary, Alberta, CAN

1.8K employees (728 in marketing)

www.criticalmass.com

43% recommend to a friend

44% CEO approval

Traffic Signals

Monthly Visitors

30.3K

Traffic Source Mix

46.7%

Direct

41.5%

Referral

6.8%

Social

3.9%

Paid

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size

347 (19% of company)

Median Career Experience

10 years

Median Tenure

4.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Geoff Peden

SVP, Marketing Science

At the company for 15 years 3 months

Anna Mer

EVP Media and Marketing

At the company for 18 years 6 months

Daniel Lewis

VP, Marketing Science

At the company for 7 years 7 months

Ady Gray

VP, Marketing Science

At the company for 9 years 7 months

Recent News

Critical Mass With Law.com’s Amanda Bronstad: Amici Abound in LabCorp Class Action Before SCOTUS, Ozempic Judge Hears Dismissal Arguments

Apr 23, 2025 • Law.com

Critical Mass, Wondery, Publicis Imagine and Hulu are 2025 Digiday Media Buying and Planning Awards winners

Apr 8, 2025 • Digiday

Why Skittles is using a fake legal agreement to promote new freeze-dried variety

Mar 25, 2025 • Ad Age

Responsibilities

Hands-on in planning and activation for both online and offline strategies for a new client in the B2B space
Gather the research and data needed to formulate strategic plans that will grow client business
Lead client relationship as day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication process
Coordinate of streamlining omni-channel strategies with key partners
Present strategic recommendations, soliciting feedback and ensuring team can execute on strategy to effectively hit goals
Reports to Media Director, but acts as key day-to-day account lead over team
Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
Develop skills by participating in ongoing training, workshops, etc.
Support in any new business pitches and related work as required
Mastery of all relevant tools for reporting, analytics and competitive analysis

Requirements

Bachelor’s Degree required
Strong Understanding of media landscape
5+ years of hands-on media management experience in online advertising with a focus on performance
In-depth experience with Search, Social, and/or Programmatic channels is a must
Understanding of activation & optimization techniques across self-serve performance platforms a must
2+ years of demonstrated success in managing and leading people
Proven ability to lead and manage teams
Technically strong quantitative skills, including analytical abilities and math proficiency
Demonstrated critical thinking and problem solving abilities
Solid verbal and written communication skills, with polished presentations skills a must
Ability to work successfully with teams on multiple projects under tight deadlines

Nice To Have

Knowledge of offline media planning is a plus

Benefits

Global maternity and parental leave
Competitive benefits packages
Vacation, compassionate leave, wellness days, and flex days
Access to online services for families and new parents
Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
13 affinity groups
Internal learning and development programs
Enterprise-wide employee discounts