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Marketing jobs

10 marketing jobs

1 day ago

Senior Solutions Marketing Lead

Appian Corporation

McLean, VA (On-site)Full time$125K/yr – $250K/yr

1 day ago

SEO Manager

Appian Corporation

Boston, MA (On-site)Full time$75K/yr – $175K/yr

4 weeks ago

Principal GTM Strategist

Appian Corporation

Atlanta, GA (On-site)Full time$150K/yr – $300K/yr

4 weeks ago

Principal GTM Media Strategist

Appian Corporation

Atlanta, GA (On-site)Full time$150K/yr – $300K/yr

2 months ago

Senior Email Marketing Manager

Appian Corporation

Charlotte, NC (On-site)Full time$100K/yr – $200K/yr

2 months ago

Performance Marketing Lead

Appian Corporation

McLean, VA (On-site)Full time

3 months ago

Field Marketing Manager

Appian Corporation

Chicago, IL (On-site)Full time$75K/yr – $175K/yr

3 months ago

Web Content Manager

Appian Corporation

Denver, CO (On-site)Full time$75K/yr – $175K/yr

3 months ago

Lead Product Marketing Manager

Appian Corporation

Denver, CO (Hybrid)Full time

4 months ago

Marketing Intern

Appian Corporation

McLean, VA (On-site)Internship

All marketing roles in the US

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All marketing roles in the US

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10 jobs

Senior Solutions Marketing Lead

Appian Corporation

McLean, VA (On-site)

$125K/yr - $250K/yrIn-houseFull-timeSenior level8+ years exp.

1 day ago

SEO Manager

Appian Corporation

Boston, MA (On-site)

$75K/yr - $175K/yrIn-houseFull-timeSenior level

1 day ago

Principal GTM Strategist

Appian Corporation

Atlanta, GA (On-site)

$150K/yr - $300K/yrIn-houseFull-timeSenior level10+ years exp.

4 weeks ago

Principal GTM Media Strategist

Appian Corporation

Atlanta, GA (On-site)

$150K/yr - $300K/yrIn-houseFull-timeSenior level10+ years exp.

4 weeks ago

Senior Email Marketing Manager

Appian Corporation

Charlotte, NC (On-site)

$100K/yr - $200K/yrIn-houseFull-timeSenior level7+ years exp.

2 months ago

Performance Marketing Lead

Appian Corporation

McLean, VA (On-site)

In-houseFull-timeSenior level7+ years exp.

2 months ago

Field Marketing Manager

Appian Corporation

Chicago, IL (On-site)

$75K/yr - $175K/yrIn-houseFull-timeMid level3+ years exp.

3 months ago

Web Content Manager

Appian Corporation

Denver, CO (On-site)

$75K/yr - $175K/yrIn-houseFull-timeMid level7+ years exp.

3 months ago

Lead Product Marketing Manager

Appian Corporation

Denver, CO (Hybrid)

In-houseFull-timeSenior level7+ years exp.

3 months ago

Marketing Intern

Appian Corporation

McLean, VA (On-site)

In-houseInternshipIntern/new grad

4 months ago

Appian Corporation

Senior Solutions Marketing Lead

McLean, VA (On-site)

$125K/yr – $250K/yrSenior Level8+ years expFull time

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive the domain GTM for Risk, Compliance & Legal by shaping positioning, buyer personas, use cases, and cross-functional strategy to accelerate enterprise adoption.

Define domain positioning and proof points
Coordinate cross-functional teams across product, sales, and marketing

Job Description

Responsibilities

Own the Domain GTM Strategy: Define the Risk, Compliance & Legal positioning, messaging hierarchy, segmentation, buyer personas, priority use cases, proof points, and broader go-to-market narrative.
Build Persona-First Frameworks: Develop buyer and champion frameworks for Chief Risk Officers, Chief Compliance Officers, Chief Legal Officers, General Counsel, and leaders across Legal Operations, Internal Audit, Privacy, Regulatory Affairs, Enterprise Risk, and Government Acquisition and Contracting.
Translate Capabilities Into Business Value : Map Appian’s platform capabilities to high-value domain challenges, including regulatory change management, policy and controls management, audit remediation, third-party risk, investigations, legal intake, matter workflows, contract processes, and compliance case management.
Lead Cross-Functional Domain Strategy: Establish and lead a cross-functional domain team spanning Product, Sales, Solution Consulting, Customer Success, Field Marketing, Sales Enablement, Analyst Relations, partners, and subject matter experts.
Build the Foundational Asset Roadmap: Create the message house, persona guide, use case matrix, buyer journey content map, solution brief, website copy, webinars, blogs, customer proof plan, and analyst inputs required to activate the domain strategy.
Equip the Global Field : Develop executive point-of-view materials, prospecting cadences, talk tracks, discovery and qualification guides, use case and demo mapping, objection handling, business case tools, value maps, and decision validation kits.
Activate Buyer Journeys: Partner with campaign and digital teams to build high-conversion buyer journeys, improve content operations, reduce asset clutter, and ensure priority content is current, reusable, measurable, and easy to find.
Create Field Feedback Loops: Use QBRs, win/loss reviews, sales calls, customer story mining, and objection tracking to continuously refine the domain narrative and sales plays.
Apply AI and Automation: Use approved AI and automation workflows to accelerate copy, design, video, enablement, training, and domain-specific LLM and Notebook development while maintaining quality and governance.
Measure Commercial Impact: Track SME committee activation, messaging adoption, asset completion and coverage, content engagement, sales readiness, LLM usage, pipeline influence, and conversion impact.

Requirements

Education: Bachelor’s degree in Marketing, Business, Communications, Legal Studies, Public Policy, Government, Risk Management, or a related field.
Experience: 8+ years of experience in B2B product marketing, solutions marketing, industry marketing, or go-to-market strategy, preferably within enterprise SaaS, platform technology, process automation, legal technology, GRC, risk, compliance, audit, regulatory operations, government technology, public-sector solutions, government acquisition, or adjacent domains.
Domain Expertise: Demonstrated fluency in one or more areas of risk, compliance, legal operations, regulatory operations, audit, privacy, third-party risk, investigations, policy management, matter management, contract management, GRC, government acquisition, public procurement, or government contracting.
Strategic Messaging: Proven ability to translate complex enterprise buyer challenges into clear positioning, messaging, personas, use cases, narratives, and scalable sales plays.
Sales Enablement: Strong experience developing pitch decks, executive POVs, persona guides, discovery guides, talk tracks, objection handling, demo and use case mapping, business case tools, and sales training.
Buyer Journey Content: Experience creating solution briefs, web pages, blogs, webinars, whitepapers, customer proof, analyst inputs, thought leadership, and campaign-ready assets.
Cross-Functional Leadership: Demonstrated ability to align Product, Sales, Solution Consulting, Customer Success, Field Marketing, Analyst Relations, partners, and executive stakeholders.
AI Fluency: Demonstrated ability to apply AI tools in day-to-day work to improve speed, quality, and impact.
Change Leadership: Proven ability to challenge existing approaches, build alignment, and drive adoption across teams.
Executive Communication: Excellent writing, storytelling, and executive communication skills, with the ability to create crisp, buyer-relevant content from ambiguous inputs.

Preferred

MBA (Master of Business Administration) degree.
Proven history of representing a software company externally, including speaking engagements at major industry conferences or managing relationships with top-tier industry analysts.
We value experience with enterprise platforms such as Salesforce or ServiceNow, as these skills translate well into our Enterprise-Grade Orchestration environment.

Benefits

Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.

Appian Corporation

Appian Corp is an architecture & planning company based out of 136 Worcester St, Wellesley, Massachusetts, United States.

Wellesley Hills, Massachusetts, USA

www.appian.com

Traffic Signals

Monthly Visitors

293.3K

Monthly Google Ads Budget

$68.4K

Traffic Source Mix

47.7%

Direct

40.6%

Referral

8.4%

Social

1.8%

Paid

1.4%

Marketing Team

Median Career Experience

10 years

Median Tenure

1.2 years

Marketing Roles Posted (Last 30 Days)

People

Responsibilities

Own the Domain GTM Strategy: Define the Risk, Compliance & Legal positioning, messaging hierarchy, segmentation, buyer personas, priority use cases, proof points, and broader go-to-market narrative.
Build Persona-First Frameworks: Develop buyer and champion frameworks for Chief Risk Officers, Chief Compliance Officers, Chief Legal Officers, General Counsel, and leaders across Legal Operations, Internal Audit, Privacy, Regulatory Affairs, Enterprise Risk, and Government Acquisition and Contracting.
Translate Capabilities Into Business Value : Map Appian’s platform capabilities to high-value domain challenges, including regulatory change management, policy and controls management, audit remediation, third-party risk, investigations, legal intake, matter workflows, contract processes, and compliance case management.
Lead Cross-Functional Domain Strategy: Establish and lead a cross-functional domain team spanning Product, Sales, Solution Consulting, Customer Success, Field Marketing, Sales Enablement, Analyst Relations, partners, and subject matter experts.
Build the Foundational Asset Roadmap: Create the message house, persona guide, use case matrix, buyer journey content map, solution brief, website copy, webinars, blogs, customer proof plan, and analyst inputs required to activate the domain strategy.
Equip the Global Field : Develop executive point-of-view materials, prospecting cadences, talk tracks, discovery and qualification guides, use case and demo mapping, objection handling, business case tools, value maps, and decision validation kits.
Activate Buyer Journeys: Partner with campaign and digital teams to build high-conversion buyer journeys, improve content operations, reduce asset clutter, and ensure priority content is current, reusable, measurable, and easy to find.
Create Field Feedback Loops: Use QBRs, win/loss reviews, sales calls, customer story mining, and objection tracking to continuously refine the domain narrative and sales plays.
Apply AI and Automation: Use approved AI and automation workflows to accelerate copy, design, video, enablement, training, and domain-specific LLM and Notebook development while maintaining quality and governance.
Measure Commercial Impact: Track SME committee activation, messaging adoption, asset completion and coverage, content engagement, sales readiness, LLM usage, pipeline influence, and conversion impact.

Requirements

Education: Bachelor’s degree in Marketing, Business, Communications, Legal Studies, Public Policy, Government, Risk Management, or a related field.
Experience: 8+ years of experience in B2B product marketing, solutions marketing, industry marketing, or go-to-market strategy, preferably within enterprise SaaS, platform technology, process automation, legal technology, GRC, risk, compliance, audit, regulatory operations, government technology, public-sector solutions, government acquisition, or adjacent domains.
Domain Expertise: Demonstrated fluency in one or more areas of risk, compliance, legal operations, regulatory operations, audit, privacy, third-party risk, investigations, policy management, matter management, contract management, GRC, government acquisition, public procurement, or government contracting.
Strategic Messaging: Proven ability to translate complex enterprise buyer challenges into clear positioning, messaging, personas, use cases, narratives, and scalable sales plays.
Sales Enablement: Strong experience developing pitch decks, executive POVs, persona guides, discovery guides, talk tracks, objection handling, demo and use case mapping, business case tools, and sales training.
Buyer Journey Content: Experience creating solution briefs, web pages, blogs, webinars, whitepapers, customer proof, analyst inputs, thought leadership, and campaign-ready assets.
Cross-Functional Leadership: Demonstrated ability to align Product, Sales, Solution Consulting, Customer Success, Field Marketing, Analyst Relations, partners, and executive stakeholders.
AI Fluency: Demonstrated ability to apply AI tools in day-to-day work to improve speed, quality, and impact.
Change Leadership: Proven ability to challenge existing approaches, build alignment, and drive adoption across teams.
Executive Communication: Excellent writing, storytelling, and executive communication skills, with the ability to create crisp, buyer-relevant content from ambiguous inputs.

Preferred

MBA (Master of Business Administration) degree.
Proven history of representing a software company externally, including speaking engagements at major industry conferences or managing relationships with top-tier industry analysts.
We value experience with enterprise platforms such as Salesforce or ServiceNow, as these skills translate well into our Enterprise-Grade Orchestration environment.

Benefits

Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.

Marketing jobs

Senior Solutions Marketing Lead

SEO Manager

Principal GTM Strategist

Principal GTM Media Strategist

Senior Email Marketing Manager

Performance Marketing Lead

Field Marketing Manager

Web Content Manager

Lead Product Marketing Manager

Marketing Intern

All marketing roles in the US

All marketing roles in the US

Senior Solutions Marketing Lead

SEO Manager

Principal GTM Strategist

Principal GTM Media Strategist

Senior Email Marketing Manager

Performance Marketing Lead

Field Marketing Manager

Web Content Manager

Lead Product Marketing Manager

Marketing Intern

Senior Solutions Marketing Lead

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

Appian Corporation

Traffic Signals

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

All marketing roles in the US

All marketing roles in the US

Senior Solutions Marketing Lead

SEO Manager

Principal GTM Strategist

Principal GTM Media Strategist

Senior Email Marketing Manager

Performance Marketing Lead

Field Marketing Manager

Web Content Manager

Lead Product Marketing Manager

Marketing Intern

Senior Solutions Marketing Lead

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

Appian Corporation

Traffic Signals

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership