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12 days ago

Membership Content Specialist

CFA Institute

Charlottesville, VA (On-site)Full time$72K/yr – $96K/yr

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CFA Institute logo

Membership Content Specialist

CFA Institute

Charlottesville, VA (On-site)

$72K/yr - $96K/yrIn-houseFull-timeMid level
12 days ago
CFA Institute logo
CFA Institute

Membership Content Specialist

Charlottesville, VA (On-site)

$72K/yr – $96K/yrMid LevelFull time

Posted 12 days ago

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Job Summary

Own and drive the content strategy and governance for Membership, overseeing a portfolio of initiatives, measuring impact, and leading cross-functional, data-informed efforts to innovate with AI-enabled capabilities.

  • Lead content roadmaps and governance
  • Partner with Product, Marketing, Analytics and Technology to deliver member-centric experiences

Job Description

Responsibilities

  • Lead content planning and roadmaps aligned to Membership's priorities, managing a portfolio of content initiatives and resources, and spotting emerging member needs and industry trends that shape future recommendations
  • Monitor engagement and content performance, using analytics and member insights to drive data-informed optimisation, and deliver regular reporting that shows the impact of content initiatives against Membership's objectives
  • Build, maintain and apply governance standards for content creation, curation, approval and lifecycle management - including running governance forums, tracking actions, and flagging risks or gaps for leadership
  • Support the rollout of AI-enabled content capabilities across Membership - assessing emerging tools and best practices, running pilots, and helping scale what works into everyday content workflows
  • Partner across Membership, Product, Marketing, Technology and Analytics on cross-functional content and member experience initiatives, contributing subject matter expertise to strategic planning discussions
  • Manage relationships, budget and performance for external content providers, agencies and specialist contributors, and identify opportunities to improve efficiency and return on content investment

Requirements

  • Significant experience in content strategy, digital content management, member engagement or editorial leadership
  • Experience leading cross-functional initiatives within complex, global organisations
  • Experience using analytics and audience insights to inform content strategy and decision-making
  • Experience managing external partners, contributors or vendors
  • Experience within professional associations, financial services or membership organisations preferred
  • Expertise in content strategy, editorial planning and content governance
  • Strong understanding of digital content platforms, content management systems and engagement channels
  • Strong editorial judgement - able to translate technical or professional topics into clear, engaging content
  • Experience with content performance measurement, analytics and reporting
  • Knowledge of AI-enabled content tools and emerging digital technologies, including video platforms (e.g. Brightcove) and AI-assisted production

Preferred

  • Experience within professional associations, financial services or membership organisations preferred

Benefits

  • Additional benefits include eligibility for an annual incentive bonus, a 12% employer contribution to a 401(k) or pension plan, and a comprehensive medical benefits package.
  • We offer a comprehensive benefits package to support our employees, including health coverage, generous time off, competitive retirement plans, flexible work options, and wellbeing and development programs.
CFA Institute logo

CFA Institute

3.3 Glassdoor

Our members and charterholders advance market integrity, trust, and transparency in their professions to build more sustainable, inclusive, and prosperous societies.With a heritage of over 75 years, CFA Institute has 200,000 members in 160 locations around the world, providing an unparalleled network of visionary leaders.Our rigorous CFA Institute qualifications and education offerings are designed to support professionals in their practice areas and build confidence with our clients and partners.Our world-class Research & Policy Center offers an unbiased forum for industry leaders, regulators and subject matter experts to help shape policy and drive positive change.As we are faced with increasingly complex challenges such as climate change, inequality, geopolitical conflicts and much more, we are focused on collaborating with current and future members to set and uphold standards to ensure positive, sustainable progress around the globe.CFA® is a registered trademark of CFA Institute.

Founded in 1947
Charlottesville, Virginia, USA
2.8K employees (121 in marketing)
www.cfainstitute.org
48% recommend to a friend
53% CEO approval

Salaries

Posted range

$72K/yr – $96K/yr

Taken straight from the job posting.

See all CFA Institute salaries

Marketing Team

Marketing Team Size
121 (4% of company)
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
5M
Monthly Google Ads Budget
$194.2K
Traffic Source Mix
Search
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Referral
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Social
1.2%
Paid
2.7%

Headcount Trend

Current headcount: ~2.8K

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