5 weeks ago
Senior Brand Marketing Manager
CFA Institute
Charlottesville, VA (Unknown)Full time$110K/yr – $150K/yr
Marketing jobs
2 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Senior Brand Marketing Manager
Charlottesville, VA (Unknown)
$110K/yr – $150K/yrSenior Level8+ years expFull time
Posted 5 weeks ago
Job Description
Responsibilities
- Global Brand Campaign Strategy
- Identify opportunities to increase brand relevance, familiarity, consideration, and preference among priority audiences.
- Shape campaign architecture across global, regional, and audience-specific activity, balancing consistency with local market needs.
- Use audience research, market intelligence, brand tracking, competitive insights, and cultural trends to inform campaign decisions.
- Partner with Brand leadership to translate enterprise priorities and brand positioning into actionable campaign platforms.
- Integrated Campaign Leadership
- Lead major integrated campaigns from strategy and creative development through activation, optimization, and evaluation.
- Develop clear campaign briefs and provide strategic direction to internal creative teams and external agencies.
- Lead cross-functional teams across Brand, Creative, Media, Content, Digital, Product Marketing, and regional marketing.
- Make informed trade-offs across audience opportunity, creative ambition, channel strategy, investment, and delivery.
Requirements
- A bachelor’s degree in marketing, communications, business, or a related discipline, or an equivalent combination of education and experience.
- Eight or more years of relevant experience in brand marketing, integrated marketing, campaign strategy, advertising, or a related field.
- Demonstrated success developing and leading integrated brand campaigns across multiple markets and channels.
- Experience briefing and directing creative, media, and agency partners.
- Strong knowledge of paid, earned, and owned media and channel strategy.
- The ability to interpret brand, audience, and campaign data and translate it into strategic decisions.
- Experience managing significant campaign budgets and making investment recommendations.
- Strong commercial judgment and the ability to balance long-term brand outcomes with shorter-term business priorities.
- Excellent communication and stakeholder-management skills, including experience influencing senior leaders.
- The ability to work effectively within a complex, global, and matrixed organization.
Benefits
- health coverage
- generous time off
- competitive retirement plans
- flexible work options
- wellbeing and development programs
- annual incentive bonus
- 12% employer contribution to a 401(k) or pension plan
- comprehensive medical benefits package
CFA Institute
3.3 Glassdoor
Our members and charterholders advance market integrity, trust, and transparency in their professions to build more sustainable, inclusive, and prosperous societies.With a heritage of over 75 years, CFA Institute has 200,000 members in 160 locations around the world, providing an unparalleled network of visionary leaders.Our rigorous CFA Institute qualifications and education offerings are designed to support professionals in their practice areas and build confidence with our clients and partners.Our world-class Research & Policy Center offers an unbiased forum for industry leaders, regulators and subject matter experts to help shape policy and drive positive change.As we are faced with increasingly complex challenges such as climate change, inequality, geopolitical conflicts and much more, we are focused on collaborating with current and future members to set and uphold standards to ensure positive, sustainable progress around the globe.CFA® is a registered trademark of CFA Institute.
Founded in 1947
Charlottesville, Virginia, USA
2.8K employees (121 in marketing)
48% recommend to a friend
53% CEO approval
Salaries
Posted range
$110K/yr – $150K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
121 (4% of company)
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
3
Traffic Signals
Monthly Visitors
5M
Monthly Google Ads Budget
$194.2K
Traffic Source Mix
Search
23.8%
Direct
33.6%
Referral
3.2%
Social
1.2%
Paid
2.7%
Headcount Trend
Current headcount: ~2.8K
Recent News
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.