2 months ago
Senior Programmatic Specialist
Coegi
St. Louis, MO (Hybrid)Full time
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Senior Programmatic Specialist
St. Louis, MO (Hybrid)
Salary Not AvailableSenior Level1+ years expFull time
Posted 2 months ago
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Job Summary
Own programmatic media management across campaigns, combining platform expertise with performance reporting to drive client outcomes; collaborates on new business materials and external thought leadership.
- Programmatic media management and optimization across multiple platforms
- Campaign analysis, pacing, and client-facing performance reporting
- Support for new business efforts and external marketing content
Job Description
Responsibilities
- Work in Programmatic platforms to setup and manage media campaigns to ensure success across the lifetime of Client media campaign
- Monitors pacing and performance of Client's media campaign across all Programmatic platforms
- Actively participates in training across multiple platforms
- Analyze and report campaign performance for Client's media campaigns (some client facing interaction)
- Review the status and performance of campaigns with internal client account team members and client as needed
- Provides Programmatic bidding expertise and research for internal client account team members as well as Client Strategist on new business efforts
- Participates in the development of client presentations, in conjunction with Client Services and Strategy
- Promote the external marketing of Coegi by developing timely blogs, white papers and case studies
Requirements
- At least one year of experience, preferably within an agency environment, with day-to-day digital campaign management, programmatic bidding and social advertising experience.
- Must be a self-starter that takes personal responsibility for education in relevant digital marketing
- Must have experience with Google Marketing Platform or DV360
- Must have familiarity and experience with trafficking 3rd party creative tags, implementing tracking pixels and tag management solutions like Google Tag Manager
- Must have familiarity and experience with both direct-response and brand marketing
- Must be able to multi-task, be detail oriented, organized and analytical
- Exceptional verbal and written communication skills
- Superior skills with computers, specifically Excel and/or other software to leverage statistical analysis
- Ability to problem solve and think creatively to overcome obstacles
- Able to work within a team environment while handling multiple projects with deadlines
Benefits
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
Coegi
Coegi fuels digital transformation using expertly-crafted, adaptable marketing solutions to help you transform what’s possible for the future of your brand. We has a proven history of innovation and performance within the digital marketing industry. We’ve paved the way for brands to benefit from the speed and efficiency of automated marketing. Over the years, our teams have taken this even further - offering not only rapid-action media planning and buying, but also award-winning, strategic digital marketing solutions for brands around the world - no matter what challenges stand in their way. Our data-driven approach to audience targeting, measurement and optimization allows our clients to grow and thrive beyond the bounds of what they thought was possible. We are proud to have been named to Adweek’s Fastest Growing Agencies in 2021 and 2022, along with AdExchanger’s Top Programmatic Power Players for 2022. To stay up-to-date with the latest trends in marketing and digital advertising, subscribe to The Loop ➡️ https://www.coegipartners.com/newsletter/
Traffic Signals
Monthly Visitors
5.1K
Traffic Source Mix
Search
42.1%
Direct
40%
Referral
8.3%
Social
8%
Paid
1.4%
Headcount Trend
Current headcount: ~71
Marketing Team
Marketing Team Size
19 (27% of company)