Own the HCP strategy for the NF1 PN US business, translating insights into targeted tactics and leading cross-functional execution across analytics, planning, and communications.

Owns brand strategy and executive updates for senior leadership.
Partners with analytics and cross-functional teams to inform targeting and budgeting.
Drives performance metrics and compliant growth across channels.

Job Description

Responsibilities

Brand Strategy Leadership: Own the HCP strategy for the NF1 PN US business, creating a clear plan that differentiates Koselugo and guides field and non-personal promotion to drive appropriate use.
Customer Insight Generation: Build a deep, nuanced understanding of HCP and patient needs through research, advisory boards, and sustained KOL engagement; translate findings into targeted, testable tactics.
Performance Management: Establish critical metrics for personal and non-personal channels, track progress weekly and monthly, and adjust programs to improve reach, quality of engagement, and treatment adoption.
Cross-Functional Leadership: Partner closely with Sales, Training, Medical, Regulatory, Legal, Compliance, Patient Services, and the Promotional Review Committee to align strategy, accelerate execution, and ensure all materials meet the highest standards.
People Leadership: Serve as day-to-day manager for the Associate Director of HCP Marketing (dotted line), providing clear priorities, coaching, and feedback to elevate team performance.
Media Strategy and Measurement: Lead strategic oversight of the HCP media plan; optimize channel mix, creative rotation, and spend based on impact, efficiency, and brand objectives.
Analytics Partnership: Collaborate with commercial analytics and insights teams to assess market dynamics, identify opportunity segments, quantify barriers, and design primary and secondary research that sharpens targeting and messaging.
Annual Planning and Budgeting: Drive annual brand planning, connecting short- and long-term priorities to a resourced tactical plan and budget that deliver sustainable, compliant growth.
Executive Communication: Build streamlined, persuasive updates for senior commercial and medical leadership through monthly business reviews and quarterly reviews; highlight learnings, decisions, and next steps.
Agency and Resource Management: Direct the brand agency of record and other partners, ensuring on-brief delivery, speed, and value; manage budgets with rigor and transparency.

Requirements

Bachelor's degree
10+ years of professional experience; prefer marketing, sales, agency, or health care experience
Track record of developing and implementing marketing strategies and tactics that have delivered strong commercial results in competitive environments
Proven leadership skills and the ability to collaborate in a matrix environment
Track record that demonstrates the ability to build high performing teams and support individuals in their professional development
Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to: use a computer; engage in communications via phone, video, and electronic messaging; problem solve; engage in complex and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours

Preferred

Advanced degree, MBA
Strong scientific orientation and background
Rare disease/high-value biologics experience

Alexion Pharmaceuticals

3.9 Glassdoor

Alexion, AstraZeneca Rare Disease is focused on pioneering new possibilities for the rare disease community. We are driven by a mission to change what it means to live with a rare disease. A leader in rare disease for more than three decades and today continues to build a diversified pipeline across disease areas with significant unmet need, using an array of innovative modalities. As part of AstraZeneca, Alexion is continually expanding its global geographic footprint to serve more rare disease patients around the world. It is headquartered in Boston, US. Alexion’s pioneering legacy in rare disease is rooted in being the first to translate the complex biology of the complement system into novel medicines. Alexion pushes boundaries to accelerate discovery of life-changing medicines. Headquartered in Boston, Massachusetts, Alexion has offices around the world and continues to expand its reach to benefit more people globally. GL/NP/0116GL/NP/0095 Community Guidelines: https://bit.ly/39x9gqy

Founded in 1992

New Boston, Massachusetts, USA

5.1K employees (133 in marketing)

www.alexion.com

72% recommend to a friend

73% CEO approval

Traffic Signals

Monthly Visitors

81.8K

Traffic Source Mix

48.2%

Direct

37.5%

Referral

7.7%

Social

5.1%

Paid

1.5%

Headcount Trend

Current headcount: ~5.1K

Marketing Team

Marketing Team Size

133 (3% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$5.8M

Last Raise

$5.8M

Post IPO Equity, 27 years ago

Funding History

Feb 1999
Post IPO Equity • $5.8M

Recent News

Novartis Says Alexion's 'Block The Cause' Ads Are False

Oct 21, 2025 • Law360

Koselugo recommended for EU approval

Sep 22, 2025 • News Powered by Cision

JCR Pharmaceuticals and Alexion Achieve Milestone in Collaborative Neurodegenerative Disease Program

Sep 19, 2025 • Business Wire

Responsibilities

Brand Strategy Leadership: Own the HCP strategy for the NF1 PN US business, creating a clear plan that differentiates Koselugo and guides field and non-personal promotion to drive appropriate use.
Customer Insight Generation: Build a deep, nuanced understanding of HCP and patient needs through research, advisory boards, and sustained KOL engagement; translate findings into targeted, testable tactics.
Performance Management: Establish critical metrics for personal and non-personal channels, track progress weekly and monthly, and adjust programs to improve reach, quality of engagement, and treatment adoption.
Cross-Functional Leadership: Partner closely with Sales, Training, Medical, Regulatory, Legal, Compliance, Patient Services, and the Promotional Review Committee to align strategy, accelerate execution, and ensure all materials meet the highest standards.
People Leadership: Serve as day-to-day manager for the Associate Director of HCP Marketing (dotted line), providing clear priorities, coaching, and feedback to elevate team performance.
Media Strategy and Measurement: Lead strategic oversight of the HCP media plan; optimize channel mix, creative rotation, and spend based on impact, efficiency, and brand objectives.
Analytics Partnership: Collaborate with commercial analytics and insights teams to assess market dynamics, identify opportunity segments, quantify barriers, and design primary and secondary research that sharpens targeting and messaging.
Annual Planning and Budgeting: Drive annual brand planning, connecting short- and long-term priorities to a resourced tactical plan and budget that deliver sustainable, compliant growth.
Executive Communication: Build streamlined, persuasive updates for senior commercial and medical leadership through monthly business reviews and quarterly reviews; highlight learnings, decisions, and next steps.
Agency and Resource Management: Direct the brand agency of record and other partners, ensuring on-brief delivery, speed, and value; manage budgets with rigor and transparency.

Requirements

Bachelor's degree
10+ years of professional experience; prefer marketing, sales, agency, or health care experience
Track record of developing and implementing marketing strategies and tactics that have delivered strong commercial results in competitive environments
Proven leadership skills and the ability to collaborate in a matrix environment
Track record that demonstrates the ability to build high performing teams and support individuals in their professional development
Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to: use a computer; engage in communications via phone, video, and electronic messaging; problem solve; engage in complex and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours

Preferred

Advanced degree, MBA
Strong scientific orientation and background
Rare disease/high-value biologics experience