Own the end-to-end demand generation strategy and execution across multi-channel campaigns to generate pipeline, with close alignment to target accounts and buyer journeys.

Define and drive a cohesive campaign framework across channels and pillar moments.
Collaborate with Sales, Enablement, and Revenue Ops to measure impact and optimize performance.

Job Description

Responsibilities

Own the end-to-end strategy, execution, and optimization of integrated demand generation campaigns focused on generating pipeline.
Develop and manage a campaign framework centered on key pillar moments, aligning messaging, channels, and timing across the full marketing mix, segments, and new and existing business.
Partner closely with BDR, Sales Enablement, and Sales to align campaigns to target accounts, territories, and pipeline goals.
Translate company priorities, ICPs, and buyer insights into compelling campaign themes, offers, and activation plans.
Orchestrate cross-functional execution with Sales Enablement, Digital, Brand, Customer, Events, Product Marketing, Marketing Operations, and Campaign Operations to deliver cohesive, multi-channel campaigns.
Ensure campaigns are tightly aligned to buyer journeys and funnel stages, from awareness through sales engagement.
Own campaign performance measurement, working with BDR and Revenue Operations to track impact on new business pipeline, conversion, and velocity.
Analyze results and continuously optimize campaign strategy, messaging, and channel mix based on performance insights.
Manage campaign calendars, prioritization, and resource allocation to maximize impact and focus.
Act as a partner to stakeholders, clearly communicating plans, results, and recommendations.

Requirements

7–10 years of B2B demand generation experience, with a strong focus on integrated campaigns
Shown experience driving pipeline through multi-channel, cross-functional campaigns.
Deep understanding of B2B buyer journeys, campaign orchestration, and funnel optimization.
Experience partnering closely with Enablement, BDR and Sales teams, with a strong appreciation for sales motions and enablement needs.
Strong strategic planning skills combined with hands-on execution experience.
Demonstrated ability to manage complex, cross-functional initiatives with multiple stakeholders.
Data-driven mindset with experience measuring campaign impact and translating insights into action.
Familiarity with marketing automation (HubSpot), CRM (Salesforce), and attribution/reporting frameworks.
Excellent communication and stakeholder management skills.
Highly organized, proactive, and comfortable operating in a fast-paced, evolving environment.

Preferred

Experience with Asana preferred.

Benefits

Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
Open Paid Time Off
Flexible Spending Accounts & Health Savings Accounts
Motus-Fidelity 401K Plan
Company-paid Short/Long-term Disability & Basic Life Insurance Plans
Family Planning and Parenting Support Benefits through Maven
Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health
$1000 Home Office Reimbursement Program
$2000 Internal Referral Program
WorkAnywhere Reimbursement of Internet and Cellular Costs

Motus

Motus is the leading expert in vehicle reimbursement and driver risk mitigation, offering proven and secure solutions for every driver that simplify the reimbursement of driving costs and reduce corporate risk exposure. With an unmatched pool of data refined over more than 80 years, Motus is the preferred partner to top Fortune 500 companies and organizations committed to workplace agility. For more information, please visit www.motus.com or connect with us on X, Facebook, Instagram, or LinkedIn.

Founded in 2004

Boston, Massachusetts, USA

752 employees (56 in marketing)

www.motus.com

Traffic Signals

Monthly Visitors

163.1K

Monthly Google Ads Budget

$70.6K

Traffic Source Mix

28.5%

Direct

63.2%

Referral

5.9%

Social

1.2%

Paid

1.1%

Headcount Trend

Current headcount: ~764

Marketing Team

Marketing Team Size

50 (7% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Last Raise

Private Equity, 4 years ago

Funding History

Oct 2021
Private Equity

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Traffic Signals

Headcount Trend

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Funding History

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All marketing roles in the US

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Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

Motus

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News