Own AI-enhanced client SEO programs by translating strategy into measurable growth, leveraging data-driven insights, and guiding cross-functional teams to scale content and technical SEO for multiple accounts.

Lead cross-functional SEO initiatives for client portfolios, combining strategy with hands-on optimization and performance tracking.
Apply Generative AI insights to test, optimize and scale AI-driven search strategies and opportunities.
Translate analytics into actionable plans and clear client communications to drive measurable SEO outcomes.

Job Description

Responsibilities

Strategic Chops: Responsible for driving and executing the strategy, innovation and performance of multiple client SEO strategies.
AI & LLM Expertise: Hands-on experience with Generative AI and LLMs, including their influence on search behavior and the ability to implement optimized strategies for these engines. Ability to identify new opportunities
Analytical Skills: Fluently leverage tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO platforms, with a demonstrated ability to translate complex data into actionable insights.
Client-Facing: Lead recurring status and reporting calls & serve as assigned clients’ primary point of contact with Silverback for all things SEO. Clearly communicate complex SEO strategy and execution details to clients in a digestible, jargon-free manner.
Client Management: Act as a trusted advisor & consultant to clients — an extension of their marketing team — to build long-lasting client relationships.
Tactical Execution: Translate channel strategy to time-bound, tactical roadmaps. Build and maintain structured content systems, including topic clusters, pillar pages, internal links, and supporting schema. Prioritize performance-based initiatives and drive authoritative content at scale.
Data Analysis: Review performance data to identify trends, measure the impact of initiatives and build actionable strategies.
Cross-Functional Collaboration: Work with internal teammates across measurement, paid media, and creative to bring strategies to life.
Sales Support: Work with the sales team to put together SEO strategy proposals and audits that align with their goals and objectives.

Requirements

Agency Background: You’ve previously “done the work” at another performance marketing agency, and know what it takes to deliver results.
Years of Experience: We’re seeking candidates with at LEAST 3 years of SEO/organic search-focused agency experience; 4-5+ years of experience preferred
Client-Facing Comfortability: This role is not a good fit for someone who doesn’t want to talk directly to clients. You must be comfortable building rapport, establishing expertise / credibility, and serving as the face of the SEO engagement with your assigned clients.
Embrace Complexity: As an SEO Manager at Silverback, this role will be exposed to more complex and challenging situations. You have a strong ability to navigate complexity and tackle challenges head on.
AI Search Testing & Optimization: You have hands-on experience optimizing for AI search (not theoretical; actual tests). You don’t have all the answers — nobody does! — but you’re excited to test, experiment, and figure it out.
Business Acumen: Being able to build & execute SEO strategies across multiple industries is crucial, but your ability to tie SEO wins to a measurable impact on the clients’ business, bottom line, etc is what will make you a superstar.
Content Experience: You’re an expert at driving content strategy based on audience, keyword and competitor research. You have a strong ability to craft content briefs to provide to content teams for production.
Tools/Platforms: You’re a pro with common SEO tools & platforms such as Google Search Console, Google Analytics, SEMrush, AHRefs, and Screaming Frog.
“Get Sh*t Done” Mentality: You’d rather take a big swing and miss than sit around twiddling your thumbs. You’re energized by & thrive in an environment where no two days are the same, and results are king.
Adaptability & Growth: Feedback fuels you. You lean into change, sharpen your skills, and push yourself and your team to get better every day.
Project & Time Management: You run a clean calendar and keep priorities straight. Competing demands don’t throw you.

Benefits

Unlimited PTO
Comprehensive health, dental, and vision plans
Remote Team Events and a fun, casual, inclusive company culture
Company-paid ClassPass membership
12 weeks of Paid Parental Leave
Summer Fridays
401(k) with Employer Match

Silverback Strategies

Silverback Strategies is a Google Premier Partner specializing in performance marketing built to help marketers grow and capitalize on change. For more than a decade, we’ve delivered data-driven solutions in paid search, SEO, content marketing, social media, and analytics—customized to meet diverse business goals.We’ve managed $500M+ in Google & Meta media spend, earned an NPS score of 73 (38% above industry average), and run 500+ marketing tests annually to keep clients ahead of the curve.Our workplace culture is nationally recognized by Ad Age, Inc., and The Washington Post, and our founder, Neil Welsh, was named to DIGIDAY’s Top Bosses.Choose Silverback Strategies for results-oriented digital marketing backed by expertise, innovation, and proven success.

Founded in 2007

Reston, Virginia, USA

42 employees (22 in marketing)

www.silverbackstrategies.com

Traffic Signals

Monthly Visitors

4.1K

Monthly Google Ads Budget

$22K

Traffic Source Mix

31.9%

Direct

45.5%

Referral

14.2%

Social

6.9%

Paid

1.3%

Headcount Trend

Current headcount: ~42

Marketing Team

Marketing Team Size

21 (50% of company)

Median Career Experience

7 years

Median Tenure

5.8 years

People

Marketing Leadership

Zach Halder

Marketing Performance Lead

At the company for 5 years 9 months

Theo Burtis

Senior SEO Manager

At the company for 1 year 6 months

Keanne Marcelo

SEO Manager

At the company for 2 years 9 months

Recent News

Silverback AI Chatbot Expands AI Agents Technology to Strengthen Role of Chatbot Marketing in Business Automation

Nov 25, 2025 • Detroit Free Press

Silverback AI Chatbot Introduces AI Automation Agency Framework to Advance Scalable Enterprise Automation

Nov 10, 2025 • Times Record News

Digital Agency Earns NPS of 73, Nearly 40% Above Industry Average, as Clients Seek Guidance in AI Era

Sep 17, 2025 • EIN Presswire

Responsibilities

Strategic Chops: Responsible for driving and executing the strategy, innovation and performance of multiple client SEO strategies.
AI & LLM Expertise: Hands-on experience with Generative AI and LLMs, including their influence on search behavior and the ability to implement optimized strategies for these engines. Ability to identify new opportunities
Analytical Skills: Fluently leverage tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO platforms, with a demonstrated ability to translate complex data into actionable insights.
Client-Facing: Lead recurring status and reporting calls & serve as assigned clients’ primary point of contact with Silverback for all things SEO. Clearly communicate complex SEO strategy and execution details to clients in a digestible, jargon-free manner.
Client Management: Act as a trusted advisor & consultant to clients — an extension of their marketing team — to build long-lasting client relationships.
Tactical Execution: Translate channel strategy to time-bound, tactical roadmaps. Build and maintain structured content systems, including topic clusters, pillar pages, internal links, and supporting schema. Prioritize performance-based initiatives and drive authoritative content at scale.
Data Analysis: Review performance data to identify trends, measure the impact of initiatives and build actionable strategies.
Cross-Functional Collaboration: Work with internal teammates across measurement, paid media, and creative to bring strategies to life.
Sales Support: Work with the sales team to put together SEO strategy proposals and audits that align with their goals and objectives.

Requirements

Agency Background: You’ve previously “done the work” at another performance marketing agency, and know what it takes to deliver results.
Years of Experience: We’re seeking candidates with at LEAST 3 years of SEO/organic search-focused agency experience; 4-5+ years of experience preferred
Client-Facing Comfortability: This role is not a good fit for someone who doesn’t want to talk directly to clients. You must be comfortable building rapport, establishing expertise / credibility, and serving as the face of the SEO engagement with your assigned clients.
Embrace Complexity: As an SEO Manager at Silverback, this role will be exposed to more complex and challenging situations. You have a strong ability to navigate complexity and tackle challenges head on.
AI Search Testing & Optimization: You have hands-on experience optimizing for AI search (not theoretical; actual tests). You don’t have all the answers — nobody does! — but you’re excited to test, experiment, and figure it out.
Business Acumen: Being able to build & execute SEO strategies across multiple industries is crucial, but your ability to tie SEO wins to a measurable impact on the clients’ business, bottom line, etc is what will make you a superstar.
Content Experience: You’re an expert at driving content strategy based on audience, keyword and competitor research. You have a strong ability to craft content briefs to provide to content teams for production.
Tools/Platforms: You’re a pro with common SEO tools & platforms such as Google Search Console, Google Analytics, SEMrush, AHRefs, and Screaming Frog.
“Get Sh*t Done” Mentality: You’d rather take a big swing and miss than sit around twiddling your thumbs. You’re energized by & thrive in an environment where no two days are the same, and results are king.
Adaptability & Growth: Feedback fuels you. You lean into change, sharpen your skills, and push yourself and your team to get better every day.
Project & Time Management: You run a clean calendar and keep priorities straight. Competing demands don’t throw you.

Benefits

Unlimited PTO
Comprehensive health, dental, and vision plans
Remote Team Events and a fun, casual, inclusive company culture
Company-paid ClassPass membership
12 weeks of Paid Parental Leave
Summer Fridays
401(k) with Employer Match