Own end-to-end performance marketing initiatives from strategy to execution, including paid media, marketing automation, and lifecycle optimization, while collaborating with sales, product, and brand teams to drive funnel efficiency and revenue.

Lead paid media strategy, experimentation, and optimization across multiple channels
Drive lifecycle marketing and nurture programs using Pardot/Marketing Cloud
Coordinate with sales and product to improve funnel efficiency and revenue

Job Description

Responsibilities

Performance Marketing Strategy & Execution
Develop, execute and continuously refine digital acquisition programs aligned to business objectives, target audiences, and go-to-market priorities.
Own paid media execution, and optimization across Google Ads, LinkedIn Campaign Manager, display advertising, retargeting platforms, and emerging digital channels.
Manage campaign budgets and optimize investments against key performance indicators including lead volume, lead quality, conversion rates, pipeline contribution, and return on investment.
Build audience segments, keyword strategies, targeting frameworks, and bidding strategies to maximize campaign effectiveness.
Support landing page optimization and conversion rate improvement initiatives to increase campaign effectiveness.
Marketing Automation & Nurture Programs
Leverage Salesforce Marketing Cloud Account Engagement (Pardot) to support lead nurturing, audience segmentation, campaign deployment, and lifecycle marketing initiatives.
Execute email campaigns and nurture programs that support engagement and progression through the buyer journey.
Maintain campaign tracking, segmentation, scoring, and reporting processes that facilitate marketing effectiveness and lead management.

Requirements

5+ years of experience in growth marketing, performance marketing, digital marketing, or related disciplines, preferably in B2B or SaaS/technology preferred
Strong hands-on experience managing paid media programs across Google Ads, LinkedIn Campaign Manager, and other digital advertising platforms.
Experience leveraging marketing automation platforms such as Salesforce Marketing Cloud Account Engagement (Pardot), Marketo, HubSpot, or similar platforms.
Strong understanding of email marketing best practices, lifecycle strategies, and digital analytics.
Proven ability to manage multiple programs simultaneously and operate in a fast-paced environment.

Preferred

Bachelor’s degree in marketing, communications, business, or related field preferred.

Benefits

Medical, dental and vision coverage
Paid time off plan
Health savings account (HSA)
401k savings plan
Access to wages before pay day with myFlexPay
Flexible spending accounts (FSAs)
Short- and long-term disability coverage
Work-Life resources
Paid parental leave
Healthy lifestyle programs

Cardinal Health

3.7 Glassdoor

Cardinal Health is a distributor of pharmaceuticals, a global manufacturer and distributor of medical and laboratory products, and a provider of performance and data solutions for healthcare facilities. With more than 50 years in business, operations in more than 30 countries and approximately 48,000 employees globally, we are moving healthcare forward. Disclaimer: LinkedIn is a third-party site unaffiliated with Cardinal Health. Cardinal Health is not responsible for the privacy or security policies or practices on LinkedIn or on any of the third-party websites that we may link to through LinkedIn. You should carefully review the privacy and security practices of LinkedIn and linked third-party websites. We do not necessarily endorse any information found here nor are we responsible for the accuracy of any information, opinions, claims, or advice found here or shared here by our followers. By posting content, ideas, or pictures, you grant Cardinal Health a non-exclusive, royalty-free, perpetual, and worldwide license to use your content and any images posted by you, including the rights to copy, distribute, transmit, display, reproduce, edit, translate, and reformat, and incorporate into a collective work. Cardinal Health reserves all rights relating to the company's LinkedIn account, including removing postings and prohibiting individuals from participating on the page.

Founded in 1971

Dublin, OH, US

32K employees (915 in marketing)

cardinalhealth.com

69% recommend to a friend

80% CEO approval