2 months ago
Communications Manager - Website Lead
Hormel Foods
Austin, MN (On-site)Full time$78K/yr – $125K/yr
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Communications Manager - Website Lead
Austin, MN (On-site)
$78K/yr – $125K/yrSenior Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own the website governance and content engine for an enterprise brand, coordinating publishing, editorial, and technical teams to deliver current, accessible, and compliant site experiences that support brand objectives.
- Governance and Collaboration: Align IT, Compliance, Legal, and SMEs to maintain privacy, security, and regulatory standards across the site ecosystem.
- Content and Optimization: Lead editorial planning, content creation, and SEO/GEO-aligned improvements for corporate sites and related social content.
- Website Programs: Oversee site changes, redesigns, feature rollouts, and cross-functional project execution to drive consistent user experiences.
Job Description
Responsibilities
- Website Management: Execute and oversee website changes, ensuring content is current and aligns with brand standards. Leads website-related projects from concept to execution, including redesigns, new feature rollouts, and content updates, coordinating internal and agency resources.
- Content Development: Develop and manage editorial calendars for corporate and brand websites. Create and optimize content for corporate and brand websites to improve search engine and generative engine visibility and audience engagement. Create, coordinate and execute supporting social media content as needed. Develop documentation for internal and external contributors to ensure consistent content practices for execution online.
- Copywriting: Write and edit copy for web using SEO, GEO and accessibility best practices as well as other communications channels, ensuring clarity, consistency, and alignment with brand voice.
- Reporting and analytics: Tracks performance and engagement metrics to inform ongoing site structure and content improvements
- Governance: Coordinates enterprise-wide website governance policies in partnership with IT, Compliance, Legal, and other internal stakeholders. Partners with subject matter experts to ensure digital content reflects current privacy, security, and regulatory expectations. Advises on hosting, content management systems, and third-party integration strategies for the enterprise.
Requirements
- Bachelor’s degree in communications, journalism, English or a related field.
- 5+ years of experience in website management, digital communications, or content strategy.
- Excellent written and verbal communication skills with the ability to craft clear, engaging and brand-consistent copy.
- Ability to manage multiple tasks and projects simultaneously with strong organizational skills and attention to detail.
- Willingness to learn and stay up to date on new tools, technologies and industry trends and an ability to quickly adapt to changes.
- Familiarity with content management systems, Adobe graphic design and video editing tools. Basic knowledge of SEO and GEO best practices is beneficial.
- Strong organization and time management skills.
- Demonstrated high level of initiative and ability to work independently.
- Demonstrated effective interpersonal and leadership skills.
- Applicants must not now, or at any time in the future, require employer sponsorship for a work visa.
- Applicants must be authorized to work in the United States for any employer.
Preferred
- Basic knowledge of SEO and GEO best practices is beneficial.
Benefits
- comprehensive medical, dental, and vision coverage, discretionary annual merit increases, bonuses and profit sharing, 401(k) with employer match, stock purchase plan, paid time off, free two-year community/technical college tuition for children of employees, and more.
Hormel Foods
3.4 Glassdoor
Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with approximately $12 billion in annual revenue. Its brands include PLANTERS®, SKIPPY®, SPAM®, HORMEL® NATURAL CHOICE®, APPLEGATE®, JUSTIN’S®, WHOLLY®, HORMEL® BLACK LABEL®, COLUMBUS®, JENNIE-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized by TIME magazine as one of the World’s Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The Company lives by its purpose statement — Inspired People. Inspired Food.TM — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com.
Austin, Minnesota, USA
4.7K employees (355 in marketing)
65% recommend to a friend
81% CEO approval
Traffic Signals
Monthly Visitors
63.5K
Traffic Source Mix
Search
52.1%
Direct
38.1%
Referral
7%
Social
2.1%
Paid
0.5%
Headcount Trend
Current headcount: ~4.7K
Marketing Team
Marketing Team Size
325 (7% of company)
Median Career Experience
15 years
Median Tenure
7.6 years
People
HR / Recruitment
Marketing Leadership
Jason Levine
Chief Marketing Officer
At the company for 7 months
Scott Weisenbeck
Vice President Marketing
At the company for 34 years 7 months
Juancarlos Perez
Director of Marketing/Administration & VP Hormel Foods International Corporation
At the company for 6 years 8 months
Angie Bissen
Director of Talent Acquisition
At the company for 19 years 2 months