Growth/Marketing Leadership: Direct a two-person team and set service excellence to drive leasing, retention, and brand engagement.
Digital and Performance: Own PPC, SEO, local search, ILS, and attribution to optimize lead-to-lease conversion.
Campaign-to-Closures: Align marketing plans with Regional/Community managers and track ROI, cost-per-lead, and cost-per-lease across the portfolio.

Job Description

Responsibilities

Provides companywide leadership by setting a Service Excellence standard and inspiring teams to achieve high performance in leasing, retention, and brand engagement.
Oversees and develops a marketing team consisting of one Marketing Manager and one Brand and Content Manager, providing direction, mentorship, performance accountability, and professional development.
Promotes and upholds company values, employee promise, policies, and strategic initiatives.
Ensures timely communication with internal teams and stakeholders to proactively address marketing performance gaps and market shifts.
Promotes a sales-driven culture by aligning marketing strategy with leasing performance metrics and occupancy goals.
Partners with Regional Portfolio Managers and Community Managers to ensure marketing execution supports operational objectives.
Develops and executes a comprehensive strategic marketing plan for the entire portfolio, including student housing, conventional communities, lease-ups, developments in progress, and the corporate brand.
Oversees digital marketing strategy including PPC campaigns (Google Ads, paid social, retargeting), SEO (on-page, off-page, technical optimization), local search optimization, and ILS performance management.
Manages digital advertising budgets and ensures strong return on investment, cost-per-lead, and cost-per-lease performance.
Implements lead tracking systems and attribution reporting to measure marketing effectiveness across all channels.

GHP Management

As a subsidiary of GH Palmer Associates, GHP Management is the property operations division of the company. GHP Management was formed in 2009 to manage the property operations and resident satisfaction of all GH Palmer Associates’ multi family residential communities. We manage over 12,500 apartment homes within Southern California.

Founded in 2009

Los Angeles, California, USA

281 employees (32 in marketing)

www.ghpmgmt.com

Traffic Signals

Monthly Visitors

3.3K

Traffic Source Mix

21.6%

Direct

57.6%

Referral

5.1%

Social

14.5%

Paid

1.2%

Headcount Trend

Current headcount: ~281

Marketing Team

Marketing Team Size

32 (11% of company)

Recent News

Amicus Brief: GHP Management Corp. v. City of Los Angeles

Nov 18, 2024 • Manhattan Institute

Responsibilities

Provides companywide leadership by setting a Service Excellence standard and inspiring teams to achieve high performance in leasing, retention, and brand engagement.
Oversees and develops a marketing team consisting of one Marketing Manager and one Brand and Content Manager, providing direction, mentorship, performance accountability, and professional development.
Promotes and upholds company values, employee promise, policies, and strategic initiatives.
Ensures timely communication with internal teams and stakeholders to proactively address marketing performance gaps and market shifts.
Promotes a sales-driven culture by aligning marketing strategy with leasing performance metrics and occupancy goals.
Partners with Regional Portfolio Managers and Community Managers to ensure marketing execution supports operational objectives.
Develops and executes a comprehensive strategic marketing plan for the entire portfolio, including student housing, conventional communities, lease-ups, developments in progress, and the corporate brand.
Oversees digital marketing strategy including PPC campaigns (Google Ads, paid social, retargeting), SEO (on-page, off-page, technical optimization), local search optimization, and ILS performance management.
Manages digital advertising budgets and ensures strong return on investment, cost-per-lead, and cost-per-lease performance.
Implements lead tracking systems and attribution reporting to measure marketing effectiveness across all channels.