2 days ago
Manager, Fundraising & Direct Response
American Lung Association
Chicago, IL (Unknown)Full time$72K/yr – $85K/yr
Marketing jobs
2 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Manager, Fundraising & Direct Response
Chicago, IL (Unknown)
$72K/yr – $85K/yrManager5+ years expFull time
Posted 2 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the end-to-end email fundraising program and donor journeys for the Lung Association, overseeing strategy, agency collaborations, data-driven optimization, and the expansion of digital tools including SMS to grow revenue and donor lifetime value.
- Lead agency briefs, schedules, and performance reviews
- Drive revenue and engagement through automated journeys and personalization
- Coordinate cross-functional partnerships to ensure a cohesive supporter experience
Job Description
Responsibilities
- Manages the Lung Association’s email fundraising and donor cultivation campaigns, including strategy, planning, review, testing, deployment, and performance optimization.
- Serve as the day-to-day point of contact with the external fundraising agency partners, developing and guiding briefs, coordinating schedules, deliverables, and results.
- In partnership with the Development team secure and activate matching gift opportunities, coordinating language approvals, reporting back on match performance.
- Support campaign strategy and content development to improve conversion, retention, and donor lifetime value.
- Manage the development, testing, and optimization of existing and future digital fundraising tools, including automated journeys, donation forms and SMS.
- Support the development of a national SMS program — contributing to strategy, copy, and execution.
- Build, execute and maintain automated campaigns and triggered journeys that support donor cultivation, retention, and reactivation.
- Analyze and report on fundraising email performance, identifying insights and optimization opportunities to inform future campaigns.
- Partner with internal stakeholders to assess incoming requests, determine appropriate solutions, and provide recommendations grounded in data, benchmarks, and best practices.
- Support ad hoc email requests outside of fundraising, particularly for high-priority organizational sends such as signature reports and awareness days/months.
Requirements
- Bachelor’s degree in marketing, communications, or related field (or equivalent experience).
- 5-7 years of experience in nonprofit fundraising, direct response marketing, or digital fundraising.
- Demonstrated experience and ownership of driving revenue and engagement through email campaigns and marketing automation programs.
- Strong working knowledge of email marketing strategy, production, automation, deliverability and analytics.
- Experience supporting the optimization of digital fundraising tools such as donation forms and landing pages to improve conversion and user experience.
- Strong collaboration and communication skills with the ability to explain recommendations using data and best practices.
- Excellent written communication skills and the ability to give clear, actionable feedback on copy.
- Experience working with external agencies and cross-functional partners.
- Hands-on experience with Salesforce Marketing Cloud or comparable ESP, including automation, journeys, and personalization tools.
- Experience with SMS fundraising or marketing platforms preferred.
Benefits
- Paid Leave - 10 vacation days in the first year (15 days thereafter), 2 personal days and 15 sick days per year, as well as 12 company-paid holidays per year. We also offer Paid Parental Leave for eligible employees.
- Insurance - Employees (and their eligible dependents) can enroll in our medical, dental, and vision plans, as well as voluntary plans for critical illness, accident, hospital indemnity, short-term disability and supplemental life/AD&D insurance. Employees will be enrolled in company-paid life/AD&D and long-term disability Insurance coverage.
- Retirement Plan - Eligible employees can participate in our 401(k) Defined Contribution Retirement Plan, which offers matching employer contributions (up to 4%) and year-end discretionary non-elective contributions.
American Lung Association
The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease through research, education and advocacy. The work of the American Lung Association is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; and to eliminate tobacco use and tobacco-related diseases. For more information about the American Lung Association, a holder of the Better Business Bureau Wise Giving Guide Seal, or to support the work it does, call 1-800-LUNGUSA (1-800-586-4872) or visit: www.Lung.org.
Traffic Signals
Monthly Visitors
1M
Monthly Google Ads Budget
$570.5K
Traffic Source Mix
Search
65%
Direct
26.3%
Referral
5.8%
Social
1.7%
Paid
1%
Headcount Trend
Current headcount: ~1.1K
Marketing Team
Marketing Team Size
77 (7% of company)
Median Career Experience
20 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Stacy Dilling
Chief Marketing Officer
At the company for 2 years 8 months
Jill Dale
Assistant Vice President, Communications & Public Relations
At the company for 9 years 3 months
Jennifer Nau
Assistant Vice President | Marketing & Partnerships
At the company for 5 years 4 months
Sophie Reeds
National VP, Digital Marketing
At the company for 3 years 11 months
Funding
Total Funding
$100K
Last Raise
$100K
Grant, 7 months ago
Funding History
- Aug 2025Grant • $100K