Own end-to-end event programs in North America, guiding planning, promotion, logistics, on-site execution, and post-event follow-up while coordinating with sales, content, and brand teams.

Lead cross-functional event programs from concept to follow-up
Drive attendance through targeted promotions and sales alignment
Manage assets, web pages, and post-event lead routing and reporting

Job Description

Responsibilities

Complete Event Ownership: Lead the end-to-end planning, promotion, logistics, execution, and follow-up for all North American trade shows, customer events, conferences, open houses, and regional programs.
Event Logistics & Execution: Manage all logistics, including booth scheduling, shipping, venue/vendor coordination, onsite setup, staffing, and teardown.
Event Promotion & Attendance: Drive attendance through targeted email campaigns, registration pages, website promotion, social media outreach, and direct alignment with sales teams.
Post-Event Strategy & Reporting: Coordinate all post-event activities, including lead capture, CRM routing, post-event reporting, thank-you communications, and attendee surveys.
North American & Corporate Channels: Manage and execute social media strategy for North American business programs and corporate LinkedIn channels.
Content Strategy: Plan, write, and schedule engaging content to promote events, product launches, customer stories, and regional initiatives.
Asset Creation: Design high-quality visual assets using the full Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.) for email invitations, social graphics, event signage, and promotional collateral.
Brand Consistency: Ensure all digital and print materials adhere to corporate brand standards across all campaigns.
Website Management: Build, update, and maintain campaign landing pages, event registration pages, and regional content within the company website CMS.
Lead Tracking & Marketing Automation: Build email campaigns, forms, and automated workflows within HubSpot

Requirements

Bachelor’s degree in Marketing, Communications, Design, Business, or a related field required.
Demonstrated experience managing trade shows, conferences, or corporate events end-to-end.
Hands-on proficiency with the Adobe Creative Suite (Photoshop, Illustrator, InDesign) for marketing asset design.
Experience managing corporate social media accounts, particularly LinkedIn.
Ability to build and update web pages within WordPress or similar CMS platforms.
Strong project management, organization, and written communication skills.
Must be authorized to work in the United States and able to work regularly from the Norwood, Massachusetts office.

Preferred

1–3 years of experience in event coordination, marketing communications, digital marketing, or creative support roles preferred.
Experience using marketing automation and CRM platforms (HubSpot and Salesforce preferred).
Willingness to travel up to approximately 25–30% to support events and regional programs.

Illinois Tool Works

ITW (NYSE: ITW) is a Fortune 300 global multi-industrial manufacturing leader with revenue of $15.9 billion in 2024. The company’s seven industry-leading segments leverage the unique ITW Business Model to drive solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. ITW’s approximately 44,000 dedicated colleagues around the world thrive in the company’s decentralized and entrepreneurial culture.

Founded in 1912

19K employees (557 in marketing)

www.itw.com/careers/working-at-itw

Salaries

Posted range

$75K/yr – $85K/yr

Taken straight from the job posting.

See all Illinois Tool Works salaries

Marketing Team

Marketing Team Size

485 (3% of company)

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

70.8K

Traffic Source Mix

39.8%

Direct

43.8%

Referral

10.4%

Social

5.1%

Paid

0.6%

Headcount Trend

Current headcount: ~18.6K

Marketing jobs

North American Marketing Specialist

Marketing Manager

eCommerce Channel Manager

Marketing Intern

Marketing Co-Op Intern

All marketing roles in the US

All marketing roles in the US

North American Marketing Specialist

Marketing Manager

eCommerce Channel Manager

Marketing Intern

Marketing Co-Op Intern

North American Marketing Specialist

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Illinois Tool Works

Salaries

Marketing Team

Traffic Signals

Headcount Trend

Links

All marketing roles in the US

All marketing roles in the US

North American Marketing Specialist

Marketing Manager

eCommerce Channel Manager

Marketing Intern

Marketing Co-Op Intern

North American Marketing Specialist

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Illinois Tool Works

Salaries

Marketing Team

Traffic Signals

Headcount Trend

Links