2 months ago
Marketing Manager - Engagement Campaigns
Wounded Warrior Project
Jacksonville, FL (Hybrid)Full time
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Marketing Manager - Engagement Campaigns
Jacksonville, FL (Hybrid)
Salary Not AvailableManager7+ years expFull time
Posted 2 months ago
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Job Summary
Lead end-to-end internal marketing campaigns across multi-channel outreach for Warriors and families, turning audience insights into integrated programs that boost engagement and program impact while upholding WWP’s brand and mission.
- Campaign Strategy & Execution: Own multi-channel planning, audience segmentation, messaging, timelines, and success metrics.
- Cross-functional Program Management: Align stakeholders, manage complex initiatives, and mitigate risks to on-time delivery.
- Content, Brand & Engagement: Oversee content strategy, maintain brand voice, and gather community insights from programs and events.
Job Description
Responsibilities
- Develop and manage the strategy and execution of multi-channel, integrated internal marketing campaigns that engage warriors, their families, and other audiences in WWP programs, services, and resources.
- Own end-to-end campaign planning, including audience segmentation, messaging, channel strategy, timelines, and success metrics.
- Set team priorities and remove barriers to ensure successful campaign delivery.
- Oversee content and creative strategy and execution for warrior-facing communications across email, digital platforms, websites, and other outreach channels.
- Manage complex, cross-functional initiatives by aligning stakeholders, maintaining integrated project plans, prioritizing resources, and mitigating risks to timelines and outcomes.
- Establish performance benchmarks, monitor and analyze engagement metrics, and apply insights to optimize campaigns and outreach strategies.
- Uphold brand consistency across all materials and channels by serving as a brand ambassador and ensuring adherence to WWP’s voice, tone, and visual identity.
- Attend WWP programs and community events as needed to gather content and insights and to support marketing outreach efforts.
- Represent and communicate the WWP mission, vision, and values, and the impact of WWP programs, in public forums and at events.
- Stay current on internal communications, engagement, marketing, and nonprofit industry trends, and apply best practices to continuously improve campaign effectiveness.
Requirements
- Seven years of progressive experience in integrated marketing, internal communications, audience engagement, or campaign management.
- Five years of experience using Salesforce Marketing Cloud or a similar marketing automation platform to develop, execute, and optimize multi-channel campaigns.
- Five years of experience leading cross-functional marketing, communications, or creative projects and initiatives.
- Five years of experience developing audience or member engagement strategies focused on relationship-building, participation, and retention.
- Three years of staff management experience.
- Bachelor’s degree in marketing, communications, or related field. Equivalent combination of applicable education, training, certification, and experience may be considered in lieu of degree.
Preferred
- Experience working with a nonprofit organization.
- Experience contributing to or managing brand strategy and ensuring brand consistency across marketing and communication materials.
- Experience using project management tools (e.g., Monday.com, Asana, Workfront) or creative collaboration platforms.
Benefits
- · A flexible hybrid work schedule (three days in the office, two days’ work from home)
- Full medical, dental, and vision coverage for both teammates AND family members
- A fun, mission-focused, and collaborative team environment
Wounded Warrior Project
3.6 Glassdoor
Wounded Warrior Project® (WWP) began in 2003 as a grassroots effort to provide care and comfort items to the hospital bedsides of wounded service members returning home from the conflicts in Iraq and Afghanistan. More than two decades later, Wounded Warrior Project is the nation's leading veteran service organization, focused on the total well-being of post-9/11 wounded, ill, or injured veterans. Keeping the promise to care for our nation’s veterans requires the expertise and energy of a diverse and committed team. We build and lead programs that help warriors find purpose and thrive. We provide essential lifelines to families and caregivers. We advocate tirelessly with policymakers. We raise awareness to celebrate the service and honor the sacrifice of all veterans. The support of generous donors and corporate partners allows us to provide programs at no cost to warriors and their families. Talented WWP teammates across the country work together to ensure that no warrior is left behind. Together, we're changing the way our nation cares for veterans for generations to come.
Founded in 2003
Jacksonville, Florida, USA
1.2K employees (92 in marketing)
64% recommend to a friend
100% CEO approval
Traffic Signals
Monthly Visitors
275.9K
Monthly Google Ads Budget
$271.1K
Traffic Source Mix
Search
43%
Direct
45.7%
Referral
5.6%
Social
3.9%
Paid
1.6%
Headcount Trend
Current headcount: ~1.2K
Marketing Team
Marketing Team Size
92 (7% of company)
Funding
Total Funding
$15M
Last Raise
$15M
Grant, 3 months ago
Funding History
- Dec 2025Grant • $15M
- Oct 2025Grant
- Sep 2024Grant