4 weeks ago
Assistant Director, Social Media
Miami University
Oxford, OH (Hybrid)Full time$48K/yr – $52K/yr
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Assistant Director, Social Media
Oxford, OH (Hybrid)
$48K/yr – $52K/yrMid LevelFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Engage alumni with hands-on social operations, platform storytelling, and community management while translating engagement data into monthly actions. Own authentic alumni voice amplification, cross-team collaboration, and alignment with a university strategic plan to keep channels relevant.
- Own day-to-day social operations and real-time engagement to grow an active alumni community.
- Elevate alumni voices through platform-specific content and events aligned with THRIVE initiatives.
- Monitor performance and audience insights, turning data into actionable monthly optimization recommendations.
Job Description
Own ongoing alumni social operations and authentic storytelling that drive engagement and affinity while aligning with THRIVE initiatives and cross-team collaboration.
- Manage day-to-day operations of Miami University Advancement and alumni social media accounts, including scheduling, publishing, and real-time engagement
- Actively monitor and respond to messages, comments, and mentions to foster a positive and engaging online alumni community
- Build and nurture relationships with alumni through thoughtful, timely interactions and community management best practices
- Create engaging, platform-specific content that highlights alumni stories, achievements, and experiences
- Develop and execute content for alumni events, holidays, campaigns, and key university moments
- Capture and/or edit photo and video content; collaborate with designers to produce visually compelling assets
- Stay on top of social media trends, use of digital tools and AI, and proactively incorporate relevant formats, themes, and storytelling approaches
- Identify and elevate authentic alumni voices to strengthen connection and affinity
- Monitor social media trends, platform updates, and audience behaviors to inform content strategy
- Monitor and analyze social media performance, translating engagement, reach, and audience insights into monthly reporting and actionable recommendations that inform content strategy and optimize campaign effectiveness
- Bring forward new ideas and opportunities to keep Miami’s alumni channels fresh, relevant, and engaging
- Incorporate key initiatives of the THRIVE Strategic Plan into work and report metrics to THRIVE Committee on Strengthening Alumni Engagement.
- Support and execute social media components of integrated campaigns with a focus on alumni engagement
- Partner with internal teams to align messaging and amplify key initiatives through social storytelling
- When applicable, attend and/or work alumni events that may be hosted after hours
- Serve as an active participant in the Miami University social media community of practice
- Share insights, trends, and opportunities while ensuring alignment with university-wide standards and best practices
- Remotely support a hybrid work arrangement with a six month onboarding period
- Remote work on a hybrid basis, following a successful period of six (6) months of employment. Remote work is a working arrangement that can be modified or revoked by Miami University at any time for any reason.
- A criminal background check is required. All campuses are smoke- and tobacco-free campuses.
- This organization participates in E-Verify.
- Remote work is not a right, it is a work arrangement that can be modified or revoked by Miami University at any time for any reason, including the convenience of the University.
- To be considered for this position please upload a resume and cover letter.
Miami University
Strong academics, highly personal instruction, energetic campus life, successful graduates — Miami University sets the standard for public higher education on one of America’s most beautiful campuses.Affiliation: PublicPhilosophy: Miami is a residential university with a focus on teaching undergraduates. A liberal education core complements the more specialized studies of the majors.Established: 1809; Miami's name reflects the history of the Miami Indian Tribe that inhabited the area now known as the Miami Valley Region of Ohio.Locations: Main campus in Oxford, Ohio (35 miles north of Cincinnati); regional locations in Hamilton, Middletown, and West Chester, Ohio; European Center in Luxembourg.Enrollment: 15,208 undergraduates and 1,827 graduate students on the Oxford Degree Programs: Miami offers the bachelor's degree in over 100 areas of study and the master's degree in more than 50 areas; Miami also offers a number of doctoral degrees. Several associate's degrees as well as bachelor's degrees are offered through study at the regional locations.
Traffic Signals
Monthly Visitors
976K
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
39.3%
Direct
44.7%
Referral
14.6%
Social
0.4%
Paid
0.7%
Headcount Trend
Current headcount: ~9K
Marketing Team
Marketing Team Size
227 (3% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$3.5M
Last Raise
$280K
Grant, 12 months ago
Funding History
- Apr 2025Grant • $280K
- Feb 2025Grant • $2.1M
- Jan 2025Grant • $20K