2 months ago
PI Advertising Director
RR Digital
Maitland, FL (Remote)Full time
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PI Advertising Director
Maitland, FL (Remote)
Salary Not AvailableSenior Level5+ years expFull time
Posted 2 months ago
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Job Summary
Drive paid media strategy for personal injury law firm clients, turning data into client-ready recommendations and leading cross-team strategy.
- Own the development and execution of strong campaign strategies for law firm clients.
- Must-have: 5+ years in marketing strategy, legal marketing, or agency-side client strategy.
- Standout: Deep personal injury/PLA legal marketing experience with proposal decks and client storytelling.
Job Description
Responsibilities
- Support Paid Media Strategy
- Partner with the Personal Injury Paid Media team to develop and execute strong campaign strategies for law firm clients.
- Advise creative strategy including A/B testing in images, copy, landing pages, videos, etc.
- Review paid search and paid social performance to identify trends, opportunities, and areas for improvement.
- Guide recommendations around budgets, targeting, landing pages, and lead quality.
- Identify, strategize, and execute to improve lead volume, signed case volume, and acquisition costs.
- Turn marketing ideas and performance data into client-ready slides.
- Support leadership with strategic client presentations and new business opportunities.
- Analyze Data and Identify Trends
- Review campaign, lead, and intake data to understand performance.
- Analyze key metrics like CPL, CPA, lead quality, conversion rates, and signed cases.
- Identify what is working, what is not, and what should be tested next.
- Share actionable recommendations with internal teams and clients.
- Bring Legal Marketing Expertise
- Apply strong knowledge of personal injury and law firm marketing.
- Understand the challenges of legal lead generation, competitive markets, intake, and compliance.
- Stay aware of trends in legal marketing, paid media, and client acquisition.
Requirements
- 5+ years of experience in marketing strategy, legal marketing, law firm marketing, or agency-side client strategy.
- Experience as a Law Firm or Legal Agency paid marketing leader.
- Strong background in personal injury or plaintiff-side legal marketing.
- Experience with paid search and paid social strategy.
- Strong data analysis skills.
- Experience building proposal decks, client presentations, or marketing plans.
- Understanding of lead generation, intake, conversion tracking, and signed case acquisition.
- Strong communication and collaboration skills.
Preferred
- Familiarity with platforms such as Google Ads, Meta Ads, LSAs, GA4, Looker Studio, PowerBI, Domo, Salesforce (Litify), HubSpot, Lead Docket, Filevine, Smart Advocate, and similar tools and software platforms.
- Familiarity with legal advertising compliance.
- Agency experience, experience working with multiple law firm clients, or experience leading marketing efforts for a personal injury law firm.
Benefits
- 401(k): Match 100% of employee contributions up to 4% of compensation.
- Unlimited Manager Approved Paid Time Off.
- Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month).
- Dental & Vision Insurance: Guardian.
- Company-provided MacBook.
RR Digital
We are a Digital company focused on Performance!The complete solution to increase the results of your digital strategies is here.What we do:• Management of the creation and implementation of marketing campaigns;• Audience analysis, development and execution of marketing actions and campaigns;• Measurement, monitoring, analysis and study of KPIs, CAC, ROI;• Implementation of new media channels and maintenance of existing ones;• Control and monitoring of budgets;• Development and implementation of action plans to leverage business opportunities;• Planning of the channel's digital strategy, covering the entire consumer journey (up, mid and lower funnel), from brand presence, sales and lead generation commercial actions, to retail big data;• Management of Search and Display campaigns (via Google Ads, Meta Ads and Bing Ads);• Benchmarking and trend research;• Analysis and monitoring of campaign performance, as well as defining success indicators and preparing reports;• Identification of gaps and optimization opportunities (CRO), with a focus on conversion.• Implementation of A/B tests and experiments in the activation phase of the Growth funnel• Increased traffic across all digital channels.
Founded in 2022
3 employees (2 in marketing)
Headcount Trend
Current headcount: ~3
Marketing Team
Marketing Team Size
2 (67% of company)