Responsibilities
- Support the Senior Account Director on all experiential and field marketing programs and live events for assigned clients.
- Serve as a day-to-day client contact for program-related communication, ensuring clarity, responsiveness, and alignment.
- Manage the executional details of experiential programs from planning through on-site execution and post-event wrap-up.
- Develop and maintain detailed workback schedules, timelines, and task tracking for all programs and events.
- Coordinate closely with internal teams, including Creative, Production, Field Marketing, and Operations to ensure seamless delivery.
- Partner with the Field Marketing Director to support proper staffing, training, and on-the-ground execution of field marketing activations.
- Apply expert-level knowledge of Trade Marketing and wine & spirits field marketing program design to guide activation strategy across local, regional, and national markets.
- Review creative deliverables, estimates, and program details prior to internal and client review.
- Support budget tracking, invoice processing, and financial reconciliation under the direction of the Account Director.
- Assist in the development, submission, and execution of Statements of Work.
Requirements
- 6–8+ years of experiential marketing or live event experience, preferably within an agency environment.
- Strong understanding of creating and managing field marketing programs for wine & spirits brands.
- Solid understanding of Trade Marketing principles and how they intersect with experiential and field programs.
- Expert in local, regional, and national experiential programming.
- Proven ability to manage multiple programs, timelines, and stakeholders simultaneously.
- Strong organizational skills and attention to detail.
- Excellent written and verbal communication skills.
- Comfortable working in fast-paced, deadline-driven environments.
- Experience coordinating internal teams and external vendors.
- Familiarity with budgets, estimates, and financial tracking.
Benefits
- Medical, Dental & Vision Insurance – Multiple plan options with telemedicine access
- Generous PTO & Paid Holidays – Prioritizing work-life balance
- Life & Disability Insurance – Company-paid options for added security
- HSA & FSA Plans – Tax-advantaged savings for healthcare and dependent care
- Employee Assistance Program (EAP) – 24/7 confidential support services
- Professional Development – Ongoing training and leadership growth
- Wellness Perks – Gym discounts, wellness programs, and more.