1 month ago
Head of ABM
Pattern
Lehi, UT (Hybrid)Full time
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Head of ABM
Lehi, UT (Hybrid)
Salary Not AvailableSenior Level7+ years expFull time
Posted 1 month ago
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Job Summary
Own ABM strategy across Pattern\'s multi-product lineup, turning priority accounts into measurable pipeline with cross-functional partnerships and data-driven optimization.
- Own ABM: lead strategy, playbook, and cross-functional collaboration with PMMs and Sales to tailor campaigns for Tier A/B accounts.
- Channel orchestration and measurement: run multi-channel campaigns (paid, email, events, outreach) and track account penetration, engagement, and ABM-attributed pipeline.
- Signals and optimization: identify high-intent signals for timely sales follow-up and run retrospectives to improve targeting, messaging, and channel mix.
Job Description
Responsibilities
- Build and own the ABM strategy and playbook for conviction accounts and Tier A/B accounts across all Pattern products and categories
- Partner with multiple PMMs to develop account-specific campaign briefs, messaging, and personalized content for priority verticals
- Work with Sales to define and maintain the tiered target account list, aligning marketing investment to pipeline priorities
- Orchestrate multi-channel ABM campaigns across paid, email, events, and direct outreach in partnership with the Demand team
- Build and maintain a reporting dashboard that tracks account penetration, engagement by tier, deal progression, and ABM-attributed pipeline
- Identify signals of account engagement and flag high-intent accounts to sales for timely follow-up
- Run retrospectives on campaign cycles to optimize targeting, messaging, and channel mix over time
Requirements
- 7+ years of experience in B2B marketing, with at least 2+ years in ABM, enterprise demand gen, or field marketing
- Proven track record running ABM programs at a company with a complex, multi-product portfolio
- Strong command of Salesforce and Marketo; hands-on experience with ABM platforms
- Ability to build cross-functional trust with sales quickly and operate comfortably in a fast-moving environment
- Data-driven mindset — comfortable pulling your own reports, interpreting account engagement signals, and communicating results clearly to leadership
- Strong project management skills and the ability to run multiple campaign cycles simultaneously
- Experience in ecommerce, retail tech, or marketplace software is a plus
Benefits
- Unlimited PTO
- Paid Holidays
- Onsite Fitness Center
- Company Paid Life Insurance
- Casual Dress Code
- Competitive Pay
- Health, Vision, and Dental Insurance
- 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.
Pattern
Pattern builds the world's most sophisticated suite of logistics tools for dynamic, unstructured, logistics environments. We're bringing the consistency, visibility, and reliability of conveyance out into the dynamic world - with flexibility, scalability, at a fraction of the cost.
Traffic Signals
Monthly Visitors
419
Traffic Source Mix
Search
29.1%
Direct
46.7%
Referral
5.7%
Social
17.1%
Paid
1.3%
Headcount Trend
Current headcount: ~28
Marketing Team
Marketing Team Size
30,998,082 (110707436% of company)
Median Career Experience
7 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$10.2M
Last Raise
$9M
Series Unknown, 2 years ago
Funding History
- Mar 2024Series Unknown • $9M
- May 2022Series Unknown • $1.2M
