2 weeks ago
Director of Event Marketing
Impact Networking
Chicago, IL (On-site)Full time$100K/yr – $136K/yr
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Director of Event Marketing
Chicago, IL (On-site)
$100K/yr – $136K/yrDirector/Executive8+ years expFull time
Posted 2 weeks ago
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Job Summary
Own and evolve Impact’s full-funnel events program, leading a team to connect event investments with pipeline and revenue goals while coordinating cross-functional partnerships.
- Own event strategy, budgeting, and measurement
- Lead and scale an events team with AI-enabled workflows
Job Description
Responsibilities
- Own and evolve Impact’s full-funnel event strategy, aligning the annual events calendar to revenue goals, segment priorities, and marketing objectives.
- Lead, coach, and develop the events team while establishing scalable processes, playbooks, and best practices that improve execution quality and team efficiency.
- Partner with the CMO and leaders across Sales, Demand Generation, Content, Design, Media, Marketing Operations, RevOps, Customer Success, and executive leadership to connect event investment to pipeline and growth priorities.
- Plan and oversee internal and external programs, including trade shows, executive roundtables, VIP client events, customer and partner events, demand-generation roadshows, webinars, virtual programs, sales kickoffs, and company events.
- Design integrated pre-event and post-event digital campaigns, including ABM outreach, personalized audience targeting, multi-touch promotion, persona-based lead nurture, on-demand content promotion, and sales follow-up plays.
- Develop and manage ABM nurture programs tied to event cohorts, funnel stage, persona, and priority accounts to accelerate pipeline velocity.
- Own event-level lead targets and reporting frameworks that track registrations, attendance, engagement, MQLs, opportunities, pipeline contribution, and revenue influence.
- Ensure proper CRM hygiene, lead routing, dashboarding, and post-event analysis so senior stakeholders have clear visibility into event performance and ROI.
- Manage the events budget, including forecasting, tracking, purchase orders, invoice reconciliation, vendor relationships, venue relationships, contract negotiations, financial reporting, and event technology partners.
- Identify cost efficiencies without compromising event quality, attendee experience, or business impact.
Requirements
- 8+ years of experience in event marketing, field marketing, or a related marketing function, including at least 3 years in a leadership or management role.
- Demonstrated experience building full-funnel event strategies that include pre-event promotion, audience targeting, post-event nurture, and measurable pipeline impact.
- Proven ability to own and achieve event-sourced lead generation targets, including MQLs, pipeline contribution, and revenue influence.
- Experience managing internal and external events at scale, including trade shows, executive programs, hosted events, partner programs, webinars, and virtual events.
- Hands-on experience with CRM platforms such as Microsoft Dynamics or Salesforce for lead tracking, reporting, routing, and pipeline attribution.
- Experience with HubSpot or similar marketing automation platforms for event messaging, email automation, and lead nurture campaigns.
- Strong vendor, venue, contract, budget, purchase order, and invoice management skills.
- Exceptional project management skills with the ability to manage multiple programs, stakeholders, timelines, and priorities at once.
- Strong executive presence and communication skills, including comfort presenting performance updates and recommendations to senior leadership.
- Working knowledge of AI-enabled tools and a willingness to use AI thoughtfully to improve speed, quality, personalization, and reporting across event workflows.
Benefits
- 5-year Tiffany & Co. Gift Card, 10-year Custom Rolex, 20-year $20,000 Check incentive rewards
- Valuable time off with up to 20 days of PTO, 7 Paid Sick Days, 12+ paid holidays, and Paid Parental Leave
- Development and growth opportunities with on-going training & continued education reimbursement
- 401(K) & retirement plans with complimentary financial advisory services
- Comprehensive health, disability, life, dental, and vision plans
Impact Networking
3.2 Glassdoor
For over 25 years, we’ve helped businesses grow with expert-driven managed services that empower organizations to streamline operations, enhance security, and unlock new opportunities they didn’t think possible. We are committed to continuous improvement, partnering with businesses to navigate today’s challenges so they’re prepared for future success. Our comprehensive solutions include marketing, managed IT, cybersecurity, digital transformation, media production, AI, and print services. With 700+ experts across 23 locations in six states, we deliver the expertise and resources businesses need to stay ahead.
Founded in 1999
Waukegan, Illinois, USA
795 employees (77 in marketing)
53% recommend to a friend
76% CEO approval
Traffic Signals
Monthly Visitors
42K
Monthly Google Ads Budget
$410.4K
Traffic Source Mix
Search
48.5%
Direct
40%
Referral
7.6%
Social
2.6%
Paid
1.2%
Headcount Trend
Current headcount: ~795
Marketing Team
Marketing Team Size
45 (6% of company)
Marketing Roles Posted (Last 30 Days)
3