3 months ago
Performance Marketing Manager
IANS
Boston, MA (Hybrid)Full time$88K/yr – $110K/yr
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Performance Marketing Manager
Boston, MA (Hybrid)
$88K/yr – $110K/yrMid Level4+ years expFull time
Posted 3 months ago
Job Summary
Own and optimize paid media programs to generate net-new leads and measurable pipeline, balancing hands-on optimization with strategic, HubSpot-centric planning.
- Paid media strategy and budget management across search, social, display, retargeting, and third-party channels
- Cross-functional campaign orchestration with Demand Gen, Content, and Revenue Ops to drive integrated, measurable outcomes
- Measurement and reporting using HubSpot, data hygiene, attribution, and funnel metrics to inform decisions
Job Description
Own and optimize paid media programs to generate net-new leads and measurable pipeline, balancing hands-on optimization with strategic, HubSpot-centric planning.
- Paid media strategy and budget management across search, social, display, retargeting, and third-party channels
- Cross-functional campaign orchestration with Demand Gen, Content, and Revenue Ops to drive integrated, measurable outcomes
- Measurement and reporting using HubSpot, data hygiene, attribution, and funnel metrics to inform decisions
IANS
3.8 Glassdoor
For the security practitioner caught between rapidly evolving threats and demanding executives, IANS Research is a clear-headed resource for decision-making and articulating risk. We provide experience-based security insights for Chief Information Security Officers and their teams. The core of our value comes from the IANS Faculty, a network of seasoned practitioners. We support client decisions and executive communications with Ask-an-Expert inquiries, our peer community, deployment-focused reports, tools and templates, and consulting.
Founded in 2001
Boston, Massachusetts, USA
466 employees (35 in marketing)
71% recommend to a friend
Salaries
Posted range
$88K/yr – $110K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
26 (6% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Series Unknown, 2 years ago
Funding History
- Apr 2024Series Unknown
Traffic Signals
Monthly Visitors
25.5K
Monthly Google Ads Budget
$3
Traffic Source Mix
Search
28.9%
Direct
58.5%
Referral
6.5%
Social
4.6%
Paid
1.5%
Headcount Trend
Current headcount: ~467