1 day ago
Lifecycle Marketing Manager
Pearmill
USA (Remote)Full time$55K/yr – $120K/yr
Marketing jobs
2 marketing jobs
Lifecycle Marketing Manager
USA (Remote)
$55K/yr – $120K/yrMid Level4+ years expFull time
Posted 1 day ago
Job Summary
Own end-to-end lifecycle email and SMS programs for clients, from planning and concepts to copy, QA, localization, and performance optimization.
- Lead strategy and execution of campaigns and automated flows to drive conversions and retention
- Coordinate with clients and internal teams to align offers, assets, and timing
- Develop and test segmentation, messaging, and testing plans to continuously improve results
Job Description
Responsibilities
- Own monthly email and SMS planning with clients. Build and maintain marketing calendars covering product launches, promotions, seasonal campaigns, and lifecycle priorities.
- Lead regular client meetings to review results, agree on upcoming work, and resolve gaps in offers, inventory, assets, or approvals before they affect the send schedule.
- Develop campaign concepts and recommend offers, product bundles, and A/B tests. Coordinate with client teams to confirm pricing, discount codes, stock, and product availability.
- Write email and SMS copy, including subject lines, preview text, product messaging, calls to action, and test variations. Adapt your writing to each client's voice.
- Build, QA, segment, schedule, and send email and SMS campaigns. Source approved product information, links, and existing assets from client websites, Shopify, and creative teams.
- Build and maintain customer segments using purchase history, engagement, product ownership, and lifecycle stage. Keep targeting and exclusions accurate as customer data changes.
- Audit, build, and optimize automated flows, including welcome, abandoned cart, post-purchase, review requests, replenishment, and win-back. Keep Shopify-triggered and review-platform emails consistent with the customer journey.
- Coordinate localized campaigns and flows across markets, including translation review, market-specific offers, links, and send timing.
- Brief designers on email asset needs and manage feedback and approvals. Keep campaign content aligned with the approved offer when plans change.
- Run a testing roadmap across messaging, offers, segmentation, cadence, and flows. Document results and use them to improve future campaigns.
Requirements
- 4+ years of hands-on experience in email, SMS, or lifecycle marketing, with experience supporting e-commerce brands.
- You're comfortable owning both strategy and execution. You've built campaigns and automated flows yourself, not just handed off briefs.
- You have hands-on experience with Klaviyo or a comparable email and SMS platform, and you're comfortable working with Shopify, customer data, segments, and event-based triggers.
- You're a strong copywriter who can make product details and promotions clear, useful, and true to a brand's voice.
- You understand how campaigns and automated flows work together to support conversion, repeat purchases, and retention.
- You know how to interpret performance data, design useful A/B tests, and distinguish a promising result from one that needs more evidence.
- You're organized and detail-oriented. You catch the wrong link, mismatched discount, missing exclusion, or out-of-stock product before a message goes out.
- You're proactive about getting the information and approvals you need, and you communicate clearly when a dependency puts a deadline at risk.
- You're an excellent communicator and collaborator, comfortable presenting recommendations and results directly to clients.
Preferred
- Bonus: Experience in an agency environment or managing localized email and SMS programs across multiple markets.
Benefits
- What you'll find here: - Competitive salary with bonus structure - 99% coverage for health, dental, and vision - Distributed, remote, and global culture - Unlimited vacation with 3-weeks required vacation - Unlimited mental health or physical health leave - Remote work budget to make it easier to work from wherever you feel most productive! - Monthly physical activity budget to get your body moving - 16 weeks of fully paid parental leave - Stipend for laptop and other home office equipment - Indoor plant budget - Annual company-wide retreat - Yearly stipend for books, seminars, courses, and coaches - Matching for charitable donations Diversity, Equity, and Inclusion Pearmill is a diverse company with team members hailing from all backgrounds and walks of life. We're a globally-distributed team and committed to continuing to build a company that represents the world we live in. We encourage candidates of underrepresented groups to apply. Flourishing at Pearmill We're a fast growing, diverse group of goofy yet dedicated marketers, creatives, engineers, and analysts, running over $500M in ad spend across 15+ platforms. Join us!
Pearmill
Pearmill is one of the fastest-growing performance marketing agencies in the US. We’re a group of designers, marketers, and engineers working together to help grow some of the most iconic startups in the world.Our goal is to shift advertising towards a more trustworthy industry by producing beautiful, honest, and high-performing ads.
Salaries
Posted range
$55K/yr – $120K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
11 (37% of company)
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
5K
Monthly Google Ads Budget
$14
Traffic Source Mix
Search
38%
Direct
45.1%
Referral
7.7%
Social
7.4%
Paid
1.4%
Headcount Trend
Current headcount: ~30
Links
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