6 weeks ago
Creative Art Director, Marketing & Communications
NYC Public Schools
New York City, NY (Hybrid)Full time$105K/yr – $132K/yr
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Creative Art Director, Marketing & Communications
New York City, NY (Hybrid)
$105K/yr – $132K/yrSenior LevelFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the visual narrative for KIPP NYC, turning mission and equity into consistent, locally authentic campaigns across social, video, OOH, print, and events.
- Lead brand evolution and multi-channel creative that drives school-level storytelling with regional consistency.
- Own recruitment, enrollment, and fundraising campaigns with clear creative direction and agency collaboration.
- Bring multilingual capabilities to culturally nuanced campaigns that resonate with NYC neighborhoods and communities.
Job Description
Responsibilities
- Lead the evolution and execution of a unified, premium KIPP NYC visual identity across all marketing and communications materials
- Develop and maintain brand guidelines that balance regional consistency with school-level authenticity and flexibility
- Ensure all creative work reflects KIPP NYC's mission, values, and commitment to educational equity
- Serve as the internal creative lead and primary point of contact for external creative and media agency partners
- Provide strategic creative direction and actionable feedback to ensure agency deliverables align with KIPP NYC brand standards and organizational goals
- Lead creative development for student recruitment, staff recruitment, enrollment, fundraising, and regional awareness campaigns
- Oversee the creation of high-impact, multi-channel marketing assets, including: Social media campaigns, Video storytelling, Out-of-home (OOH) advertising, Transit campaigns, Digital advertising, Print collateral, Event branding and experiential materials
- Ensure creative assets are optimized for platform performance, audience engagement, and brand consistency
- Design scalable "grassroots" templates and tools that support school-based outreach and recruitment efforts
- Partner with school communities and regional teams to identify and elevate authentic stories that highlight the excellence, joy, and diversity of KIPP NYC students, families, alumni, and staff
Requirements
- 5-7 years of experience in art direction, creative leadership, or brand design roles
- Experience working within a creative agency, mission-driven organization, consumer-facing brand, or high-growth environment
- Proven experience managing creative campaigns from concept through execution across multiple platforms
- Strong portfolio demonstrating high-quality visual storytelling, campaign execution, and creative leadership
- Deep understanding of social-first creative, digital marketing trends, and audience engagement strategies
- Experience developing creative for NYC-based campaigns, including hyperlocal and multicultural audiences
- Expertise in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
- Experience collaborating with photographers, videographers, editors, and production teams
- Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
- Excellent communication and stakeholder management skills
Preferred
- Spanish-language and multilingual creative experience preferred
- Experience collaborating with external agencies and internal stakeholders on large-scale campaigns is preferred
Benefits
- Robust benefits that include medical, dental, and vision.
- 403(b) retirement plan with a 50% match after 6 months.
- Generous Time-Off aligned with the school calendar
- Up to 12 weeks of 100% parental leave.
- Bright Horizon Back-up Child and Elder care.
- Employer-paid Life Insurance and Short-term / Long-term disability.
- Employee incentives include an 8-week paid Sabbatical after 10 years, annual professional development funds, and tuition reimbursement.
NYC Public Schools
3.7 Glassdoor
New York City Public Schools (NYCPS) is the largest public school system in the United States, serving approximately 1 million students across more than 1,600 schools in all five boroughs. Our schools are powered by over 75,000 teachers and thousands of paraprofessionals, school counselors, social workers, administrators, and central office professionals—each playing a vital role in delivering bright starts and bold futures for every student. NYCPS reflects the city it serves: vibrant, diverse, and dynamic. We are deeply committed to equity, inclusion, and excellence in education. Our workforce mirrors the cultural richness of New York City, and we actively recruit individuals from all backgrounds to help shape the future of urban education. Whether you're looking to teach, support, lead, or innovate—there’s a place for you at NYC Public Schools. Join us in building a school system where every student is seen, supported, and set up to thrive.
Founded in 1934
New York, New York, USA
77K employees (551 in marketing)
69% recommend to a friend
40% CEO approval
Traffic Signals
Monthly Visitors
19.8M
Monthly Google Ads Budget
$37.9K
Traffic Source Mix
Search
43.8%
Direct
47.3%
Referral
7.2%
Social
0.8%
Paid
0.7%
Headcount Trend
Current headcount: ~77.1K
Marketing Team
Marketing Team Size
242 (0% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$17.2M
Last Raise
$17.2M
Grant, 2 years ago
Funding History
- Sep 2023Grant • $17.2M