4 weeks ago
Performance Marketing Lead
Feeld
Boston, MA (Remote)Full time$100K/yr – $140K/yr
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Performance Marketing Lead
Boston, MA (Remote)
$100K/yr – $140K/yrSenior LevelFull time
Posted 4 weeks ago
Job Description
Responsibilities
- Own day-to-day execution and optimisation across core paid acquisition, including campaign setup, pacing, performance monitoring, QA, and testing.
- Operationalize and maintain a structured growth testing roadmap across paid media, ASO, creative, landing pages, audiences, and market-specific opportunities.
- Lead ASO planning and execution, including app-store creative testing, Custom Product Pages, In-App Events, metadata opportunities, and external partner coordination.
- Support management of Feeld’s media agency, including weekly planning, action tracking, performance reviews, creative iteration, and accountability against agreed deliverables.
- Develop performance creative briefs in partnership with Creative, Brand Marketing, Social, and agency partners, ensuring work is both on brand and performance-informed.
- Translate performance data into actionable creative and channel learnings, helping us understand not just what worked, but why.
- Interpret performance, pacing, CAC, LTV:CAC, incrementality, and audience-quality goals with the support of the Director of Performance Marketing, Data, & Finance
- Support market-specific growth plans by connecting local-market insights, audience learnings, and paid-media opportunities.
- Document tests, learnings, and next steps so growth decisions are clear, repeatable, and visible across teams.
Requirements
- You have owned performance marketing workstreams with clear growth targets, including responsibility for campaign execution, optimisation, reporting, and KPI delivery.
- You have hands-on experience across paid social and/or search, with enough channel fluency to manage performance, ask sharp questions, and partner effectively across Meta, TikTok, Google, Apple, or other acquisition channels.
- You have worked with ASO, app-store creative testing, Custom Product Pages, In-App Events, or similar app-growth surfaces, and are comfortable coordinating specialist partner support.
- You have worked with media agencies or external creative partners and know how to balance collaboration with accountability.
- You have experience taking creative performance learnings and translating them into concrete action items for future creative
- You communicate clearly with stakeholders across functions and levels, including surfacing risks and opportunities to leadership
- You have worked in a fast-paced, remote-first, or startup environment
Preferred
- You have experience with app growth, subscription businesses, dating, social, wellness, or other consumer products with network effects.
- You have experience with incrementality testing, geo experiments, media mix modelling, or other approaches to measuring paid media impact beyond platform-reported results.
Benefits
- Flexible working hours
- Unlimited paid time off
- A fully remote working situation
- Home office budget
- Learning & development budget
- On demand therapy sessions and mental health support via Spill
- In-person meet ups
Feeld
Feeld is a dating app for the curious; for those open to experiencing people and relationships in a new way.Our mission is to elevate the human experience of sexuality and relationships and create a world where everyone is more intimately connected to each other and themselves.
Salaries
Posted range
$100K/yr – $140K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
32 (19% of company)
Median Career Experience
8 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Funding
Total Funding
$550.6K
Last Raise
$500K
Angel, 11 years ago
Funding History
- Oct 2015Angel • $500K
- May 2014Seed • $50.6K
Recent Ads
Traffic Signals
Monthly Visitors
547.4K
Traffic Source Mix
Search
54.2%
Direct
36.1%
Referral
6%
Social
2.9%
Paid
0.5%
Headcount Trend
Current headcount: ~170