5 weeks ago
Marketing Operations Specialist
Town Square Health
Ann Arbor, MI (On-site)Full time$70K/yr – $80K/yr
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Marketing Operations Specialist
Ann Arbor, MI (On-site)
$70K/yr – $80K/yrMid Level5+ years expFull time
Posted 5 weeks ago
Job Summary
Own HubSpot and WordPress operations to drive segmentation, journeys, and data hygiene across healthcare marketing initiatives in a fast-growing value-based care setting.
- Lead end-to-end HubSpot operations and automation
- Collaborate with clinical, product, and marketing teams to optimize audience targeting and campaign performance
Job Description
Responsibilities
- Own Town Square Health's HubSpot instance end to end, from segmentation strategy to journey design to data hygiene
- Shape how we reach and engage Medicare-eligible patients and their families across digital channels
- Build the marketing operations infrastructure for a first-of-its-kind value-based care organization
- Work cross-functionally with clinical, product, and marketing teams in a high-visibility, high-impact role
- HubSpot CRM & Marketing Automation: Serve as the internal expert on HubSpot, managing and optimizing the platform to support marketing and business goals
- Build and refine audience segmentation strategies to ensure the right message reaches the right people at the right time
- Design, build, and test forms to support lead capture and conversion across the website and campaigns
- Develop and manage automated customer journeys and workflows, from lead nurturing to onboarding to retention
- Monitor and report on campaign performance, using data to continuously improve segmentation, targeting, and journey design
- Maintain data hygiene and best practices within the CRM, including list management, lifecycle stages, and properties
Requirements
- 5+ years of digital marketing experience, with hands-on experience in HubSpot and WordPress
- Experience in healthcare marketing (e.g., healthcare provider, health system, health tech, payer, or related regulated industry)
- Demonstrated expertise in HubSpot CRM functionality, specifically audience segmentation and list building, form creation and optimization, and customer journey and workflow development
- Demonstrated experience maintaining and updating a WordPress website, including page and post editing, media management, and plugin updates
- Strong writing skills with samples demonstrating copywriting across email, blog, and social formats
- Experience developing and executing content marketing strategy, not just writing individual pieces
- Strong understanding of email marketing best practices, including deliverability, A/B testing, and segmentation strategy
- Familiarity with basic SEO principles as they apply to blog and web content
- Understanding of healthcare compliance considerations relevant to marketing communications, including HIPAA
- Experience with social media scheduling and management tools
Preferred
- Experience with HubSpot integrations with EHR systems (e.g., Athena, Epic) strongly preferred
- Experience marketing Medicare services and familiarity with CMS marketing regulations
- HubSpot certification(s)
- Experience deploying and monitoring Meta and Google ads
Benefits
- Comprehensive benefits package (medical, dental, vision, 401K)
- Opportunity to build something from the ground up
- Direct impact on how patients find and engage with Town Square Health
- High visibility and influence in a growing organization
- Collaborative, mission-driven team
Town Square Health
Town Square Health is a value-based care, multi-specialty practice serving Medicare-eligible patients. We are bringing primary and specialty care together to deliver seamless, coordinated, patient-centered services with a bold vision to set the gold standard for how we experience healthcare in the United States.
Salaries
Posted range
$70K/yr – $80K/yr
Taken straight from the job posting.
Marketing Team
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0.3 years
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