Own and execute data-driven marketing initiatives to accelerate import/export sales between Roadside and Airports, delivering compelling materials, strategic campaigns, and client-ready proposals guided by market research and insights.

Lead marketing strategy and collateral generation
Leverage market research tools to inform recommendations

Job Description

Responsibilities

Provides compelling marketing materials and support to maximize our import and export sales efforts between Roadside and Airports divisions.
Formulates innovative marketing strategies among target accounts.
Provides high quality proposals and presentations to assigned sales team/s to make impactful statements among large regional and national client base.
Provides data/insights/profiles utilizing various market research tools such as MRI, Media Radar, and Nielsen
Provides actionable recommendations based on strategic marketing research & customer insight.
Presents marketing concepts to clients in conjunction with sales team.
Provides client, category, and industry research and insights.
Develops marketing strategies and generates marketing collateral to drive revenue into our portfolio 100+ private jet terminals.
Develops branded collateral materials, supplies airport information and provides general support for our airport/roadside programmatic team.
Assists with organizing, updating, and archiving a large library of marketing content & visual assets through content management software on an on-going basis.

Requirements

Education Bachelor’s degree preferred, or equivalent combination of education, training, experience, or military experience.
Work Experience 2+ years of experience in marketing and/or advertising with increasing levels of responsibility.
Skills Working knowledge of programs including but not limited to; Adobe InDesign, Adobe Photoshop, Microsoft PowerPoint, Microsoft Excel and DropBox.
Experience with 3rd party research platforms such as Scarborough, ForwardKeys and Nielsen preferred but willing to train the right candidate.
A passion for, and understanding of advertising research, insights, trends and applicable uses of marketing tools.
An understanding of Out-of-Home advertising products and categories
Experience in, or understanding of CMS including Widen Digital Asset Management platforms beneficial but not required.
Strong verbal, written and presentation skills with an emphasis on detail.
Proven ability to work as an individual and group contributor.
Strong interpersonal and communication skills and ability to promote a positive work environment.

Clear Channel Outdoor

Fox 23 News is an entertainment company based out of 28 Corporate Cir, Albany, New York, United States.

Founded in 1970

Albany, New York, USA

5 employees (4 in marketing)

www.clearchannel.com

Traffic Signals

Monthly Visitors

36.5K

Traffic Source Mix

51.2%

Direct

38.6%

Referral

7.8%

Social

1.2%

Paid

1.1%

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size

2 (40% of company)

Median Career Experience

15 years

Median Tenure

6.6 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Dan Levi

EVP, Chief Marketing Officer

At the company for 10 years 11 months

Shubha Goenka

VP, Strategic & Product Marketing

At the company for 5 years 9 months

Jennifer Kordosky

VP, Marketing & Creative Operations

At the company for 18 years

Kenetta Bailey

SVP, Marketing

At the company for 6 years 10 months

Responsibilities

Provides compelling marketing materials and support to maximize our import and export sales efforts between Roadside and Airports divisions.
Formulates innovative marketing strategies among target accounts.
Provides high quality proposals and presentations to assigned sales team/s to make impactful statements among large regional and national client base.
Provides data/insights/profiles utilizing various market research tools such as MRI, Media Radar, and Nielsen
Provides actionable recommendations based on strategic marketing research & customer insight.
Presents marketing concepts to clients in conjunction with sales team.
Provides client, category, and industry research and insights.
Develops marketing strategies and generates marketing collateral to drive revenue into our portfolio 100+ private jet terminals.
Develops branded collateral materials, supplies airport information and provides general support for our airport/roadside programmatic team.
Assists with organizing, updating, and archiving a large library of marketing content & visual assets through content management software on an on-going basis.

Requirements

Education Bachelor’s degree preferred, or equivalent combination of education, training, experience, or military experience.
Work Experience 2+ years of experience in marketing and/or advertising with increasing levels of responsibility.
Skills Working knowledge of programs including but not limited to; Adobe InDesign, Adobe Photoshop, Microsoft PowerPoint, Microsoft Excel and DropBox.
Experience with 3rd party research platforms such as Scarborough, ForwardKeys and Nielsen preferred but willing to train the right candidate.
A passion for, and understanding of advertising research, insights, trends and applicable uses of marketing tools.
An understanding of Out-of-Home advertising products and categories
Experience in, or understanding of CMS including Widen Digital Asset Management platforms beneficial but not required.
Strong verbal, written and presentation skills with an emphasis on detail.
Proven ability to work as an individual and group contributor.
Strong interpersonal and communication skills and ability to promote a positive work environment.